DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Latest filing May 18, 2026
First filing on the tape Mar 27, 2012 · 18 filings
SEC status approved since Mar 10, 1986
RAUM
$0
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
2
2 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
18 filings and snapshots on the tape
RAUM$0 as of May 18, 2026
Mar 13, 2025$0 then
HNW client RAUM: no history
State-registered IARs (5.B.3)2 as of May 18, 2026
Mar 27, 20120 then
Employees (5.A)2 as of May 18, 2026
Mar 26, 20131 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 1 to 2offices 0 to 1
Practice profile
derived from the filing of May 18, 2026; every figure names its basis
- RAUM per advisor
- $0derivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- unknownderivedRAUM over accounts (5.F.2.f)
- Discretionary
- unknownderivedof RAUM
- Institutional
- unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- hourly, fixed feesreportedItem 5.E
- Advisory activities
- pension consulting, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
- Individual clients
- n/areported
- HNW clients
- 65reported
- Pension plan clients
- 3reported
- Charitable clients
- 1reported
- Accounts
- 0reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- fixed, hourlyreported
- Class basis
- private_client_share=0.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Corey Robert BerlaChartered Financial Analyst | Alamo, Ca | Jan 1, 2026 | 15 y | 0 |
| George Alexander BerlaChartered Financial Analyst | Alamo, Ca | May 18, 2026 | 42 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Alexander George Berla · Sole Proprietor, Chief Compliance Officercontrolsince 07/1984 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Alamo, Ca | 2 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- State-registered IARs · 1 to 2Mar 18, 2026 to May 18, 2026
- Legal name · BERLA GEORGE ALEXANDER to BERLA INVESTMENT CONSULTINGMar 18, 2026 to May 18, 2026
- Other offices · 0 to 1Mar 18, 2026 to May 18, 2026
- Organization form · Sole Proprietorship to CorporationMar 18, 2026 to May 18, 2026
- Succession · false to trueMar 18, 2026 to May 18, 2026
- HNW clients · 57 to 65Mar 13, 2025 to Mar 18, 2026
- Pension plan clients · 4 to 3Mar 13, 2025 to Mar 18, 2026
- Accounts · unset to 0.0Mar 27, 2024 to Mar 13, 2025
- Charity clients · 2 to 1Mar 27, 2024 to Mar 13, 2025
- Corporate clients · 1.0 to unsetMar 27, 2024 to Mar 13, 2025
- HNW clients · 49 to 57Mar 27, 2024 to Mar 13, 2025
- Pension plan clients · 6 to 4Mar 27, 2024 to Mar 13, 2025
- Financial planning clients · unset to Mar 27, 2024 to Mar 13, 2025
- HQ city · unset to Mar 27, 2024 to Mar 13, 2025
- HQ state · unset to Mar 27, 2024 to Mar 13, 2025
- Discretionary RAUM · unset to 0.0Mar 27, 2024 to Mar 13, 2025
- Non-discretionary RAUM · unset to 0.0Mar 27, 2024 to Mar 13, 2025
- RAUM · unset to 0.0Mar 27, 2024 to Mar 13, 2025
- HNW clients · 40 to 49Jun 20, 2023 to Mar 27, 2024
- Pension plan clients · 4 to 6Jun 20, 2023 to Mar 27, 2024
- HQ city · WALNUT CREEK to unsetMar 27, 2023 to Jun 20, 2023
- HQ state · CA to unsetMar 27, 2023 to Jun 20, 2023
- Charity clients · 1 to 2Mar 29, 2022 to Mar 27, 2023
- HNW clients · 37 to 40Mar 29, 2022 to Mar 27, 2023
- HNW clients · 30 to 37Mar 29, 2021 to Mar 29, 2022
- Charity clients · 2 to 1Jun 30, 2020 to Mar 29, 2021
- HNW clients · 25 to 30Jun 30, 2020 to Mar 29, 2021
- HNW clients · 16 to 25Mar 28, 2019 to Mar 31, 2020
- HNW clients · 12 to 16Mar 28, 2018 to Mar 28, 2019
- Charity clients · unset to 2.0Mar 2, 2017 to Mar 28, 2018
- Corporate clients · unset to 1.0Mar 2, 2017 to Mar 28, 2018
- HNW clients · unset to 12.0Mar 2, 2017 to Mar 28, 2018
- Pension plan clients · unset to 4.0Mar 2, 2017 to Mar 28, 2018
- Other offices · unset to 0.0Mar 2, 2017 to Mar 28, 2018
- Advisory employees · 1 to 2Mar 28, 2016 to Mar 2, 2017
- Employees · 1 to 2Mar 28, 2016 to Mar 2, 2017
- State-registered IARs · 0 to 1Mar 28, 2016 to Mar 2, 2017
- Advisory employees · unset to 1.0Mar 27, 2012 to Mar 26, 2013
- Employees · unset to 1.0Mar 27, 2012 to Mar 26, 2013
Signals
1 dated events
- Berla Investment Consulting reported succeeding to the business of Berla Investment Consulting (Form ADV Item 4)May 18, 2026 · Succession (Item 4) · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Website
- BERLAINV.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 925-947-0326reportedpublic record, Form ADV, May 18, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- No RAUM reportedderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026