DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Loudon Investment Management, LLC
Latest filing Mar 31, 2026
First filing on the tape Mar 30, 2012 · 17 filings
SEC status approved since Feb 3, 2003
RAUM
$232M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
95%
$220M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$58.0M
derived; firm RAUM over IAPD count
Employees
4
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
17 filings and snapshots on the tape
RAUM$232M as of Mar 31, 2026
Mar 30, 2012$114M then
HNW client RAUM$17.3M as of Mar 31, 2026
Mar 28, 2018$122M then
State-registered IARs (5.B.3)4 as of Mar 31, 2026
Apr 1, 20130 then
Employees (5.A)4 as of Mar 31, 2026
Apr 1, 20133 then
Private funds: no history
RAUM +4.6% over the last fiscal year+11% a year over threeIARs 3 to 4
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $58.0MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 19derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $480,376derivedHNW RAUM over HNW clients
- Average account
- $1.4MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 5.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +4.6%derivedbetween the last two annual amendments
- Advisor growth, one year
- +33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -2.6%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$202M87%
- High-net-worth individuals$17.3M7.5%
- Charitable organizations$12.2M5.3%
- Individual clients
- 39reported
- HNW clients
- 36reported
- Pension plan clients
- n/areported
- Charitable clients
- 1reported
- Accounts
- 170reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.05 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Emily Loudon SandsChartered Financial Analyst | West Lebanon, Nh | Apr 6, 2023 | 21 y | 0 |
| Douglas Macgilvray LoudonChartered Financial Analyst | West Lebanon, Nh | Apr 6, 2023 | 37 y | 1 |
| Lynn O'Mealia | West Lebanon, Nh | Jan 1, 2026 | 16 y | 0 |
| John Joseph Sands | West Lebanon, Nh | Feb 19, 2026 | 25 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Douglas Macgilvray Loudon from Peg Capital Management IncApr 6, 2023 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Macgilvray Douglas Loudon · Chief Investment Officercontrolsince 01/2003 · owns 50% to 75%
- Loudon Emily Sands · Presidentcontrolsince 07/2005 · owns 25% to 50%
- Joseph John Sands · Principal And Chief Compliance Officercontrolsince 04/2010 · owns 10% to 25%
- Lynn O'Mealia · Director Of Marketingsince 05/2014 · owns 5% to 10%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| West Lebanon, Nh · principal | 4 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- HNW share shiftChange between filings · filing Mar 31, 2026HNW share of RAUM moved from 90.0% to 7.0% between the annual amendments of 2025-03-26 and 2026-03-31peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 173 to 170Mar 26, 2025 to Mar 31, 2026
- Charity clients · 2 to 1Mar 26, 2025 to Mar 31, 2026
- HNW clients · 40 to 36Mar 26, 2025 to Mar 31, 2026
- Individual clients · 37 to 39Mar 26, 2025 to Mar 31, 2026
- State-registered IARs · 3 to 4Mar 26, 2025 to Mar 31, 2026
- Discretionary RAUM · $220M to $231MMar 26, 2025 to Mar 31, 2026
- HNW RAUM · $199M to $17.3MMar 26, 2025 to Mar 31, 2026
- Individual RAUM · $14.3M to $202MMar 26, 2025 to Mar 31, 2026
- Non-discretionary RAUM · $1.1M to $1.2MMar 26, 2025 to Mar 31, 2026
- RAUM · $222M to $232MMar 26, 2025 to Mar 31, 2026
- Accounts · 166 to 173Mar 29, 2024 to Mar 26, 2025
- Advisory activities · 2 to 1Mar 29, 2024 to Mar 26, 2025
- HNW clients · 38 to 40Mar 29, 2024 to Mar 26, 2025
- Individual clients · 36 to 37Mar 29, 2024 to Mar 26, 2025
- Financial planning clients · unset to Mar 29, 2024 to Mar 26, 2025
- Discretionary RAUM · $200M to $220MMar 29, 2024 to Mar 26, 2025
- HNW RAUM · $182M to $199MMar 29, 2024 to Mar 26, 2025
- Individual RAUM · $12.9M to $14.3MMar 29, 2024 to Mar 26, 2025
- Non-discretionary RAUM · $952,913 to $1.1MMar 29, 2024 to Mar 26, 2025
- RAUM · $200M to $222MMar 29, 2024 to Mar 26, 2025
- Accounts · 160 to 166Apr 4, 2023 to Mar 29, 2024
- HNW clients · 45 to 38Apr 4, 2023 to Mar 29, 2024
- Individual clients · 34 to 36Apr 4, 2023 to Mar 29, 2024
- Pooled vehicle clients · 2.0 to unsetApr 4, 2023 to Mar 29, 2024
- State-registered IARs · 1 to 3Apr 4, 2023 to Mar 29, 2024
- Discretionary RAUM · $167M to $200MApr 4, 2023 to Mar 29, 2024
- HNW RAUM · $119M to $182MApr 4, 2023 to Mar 29, 2024
- Individual RAUM · $10.4M to $12.9MApr 4, 2023 to Mar 29, 2024
- Non-discretionary RAUM · $651,501 to $952,913Apr 4, 2023 to Mar 29, 2024
- Pooled vehicle RAUM · 34981324.0 to unsetApr 4, 2023 to Mar 29, 2024
- RAUM · $168M to $200MApr 4, 2023 to Mar 29, 2024
- Accounts · 157 to 160Mar 28, 2022 to Mar 29, 2023
- Individual clients · 32 to 34Mar 28, 2022 to Mar 29, 2023
- Discretionary RAUM · $189M to $167MMar 28, 2022 to Mar 29, 2023
- HNW RAUM · $135M to $119MMar 28, 2022 to Mar 29, 2023
- Individual RAUM · $11.4M to $10.4MMar 28, 2022 to Mar 29, 2023
- Non-discretionary RAUM · $914,676 to $651,501Mar 28, 2022 to Mar 29, 2023
- Pooled vehicle RAUM · $39.6M to $35.0MMar 28, 2022 to Mar 29, 2023
- RAUM · $190M to $168MMar 28, 2022 to Mar 29, 2023
- Accounts · 153 to 157Mar 29, 2021 to Mar 28, 2022
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- lim@loudoninv.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 603-298-7370reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 603-298-7375reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- LINKEDIN.COM/COMPANY/LOUDON-INVESTMENT-MANAGEMENTreportedpublic record, Form ADV, Sep 17, 2026
- Website
- LOUDONINV.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 603-298-7370reportedpublic record, Form ADV, Mar 31, 2026
- Contact form
- loudoninv.com/contact-usreportedpublished by the firm, firm site, Sep 16, 2026
- Team page
- loudoninv.com/our-teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $58.0Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026