DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
The Planner'S Edge LLC
Latest filing Feb 25, 2026
First filing on the tape Mar 24, 2021 · 7 filings
SEC status approved since Apr 23, 2021
RAUM
$179M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$179M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$59.6M
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
7 filings and snapshots on the tape
RAUM$179M as of Feb 25, 2026
Feb 14, 2022$148M then
HNW client RAUM$108M as of Feb 25, 2026
Feb 14, 2022$105M then
State-registered IARs (5.B.3)3 as of Feb 25, 2026
Feb 14, 20221 then
Employees (5.A)3 as of Feb 25, 2026
Feb 14, 20223 then
Private funds: no history
RAUM -4.3% over the last fiscal year+12% a year over threeIARs 3 to 3
Practice profile
derived from the filing of Feb 25, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $59.6MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 71derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.4MderivedHNW RAUM over HNW clients
- Average account
- $261,659derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- -4.3%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +7.6%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, publicationsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$108M61%
- Individuals$70.6M39%
- Individual clients
- 168reported
- HNW clients
- 45reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 683reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Jeffrey David RossCertified Financial Planner | Mercer Island, Wa | Aug 4, 2011 | 43 y | 0 |
| Deanna Jean Nowadnick | Mercer Island, Wa | Jul 6, 2016 | 44 y | 0 |
| Ryan Joseph Rourke | Mercer Island, Wa | Dec 20, 2024 | 11 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Ryan Joseph Rourke from Northwest Asset ManagementDec 20, 2024 · RIA to RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- David Jeffrey Ross · Managing Member And Chief Compliance Officercontrolsince 01/2018 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Mercer Island, Wa · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- custody status changedChange between filings · filing Feb 25, 2026custody of client assets (Item 9.A): yes on the filing of 2025-04-14, no on the filing of 2026-02-25peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 694 to 683Apr 14, 2025 to Feb 25, 2026
- HNW clients · 48 to 45Apr 14, 2025 to Feb 25, 2026
- Individual clients · 150 to 168Apr 14, 2025 to Feb 25, 2026
- Assets in custody · 3653812.0 to unsetApr 14, 2025 to Feb 25, 2026
- Custody of client assets · true to falseApr 14, 2025 to Feb 25, 2026
- Discretionary RAUM · $187M to $179MApr 14, 2025 to Feb 25, 2026
- HNW RAUM · $132M to $108MApr 14, 2025 to Feb 25, 2026
- Individual RAUM · $54.6M to $70.6MApr 14, 2025 to Feb 25, 2026
- RAUM · $187M to $179MApr 14, 2025 to Feb 25, 2026
- Accounts · 495 to 694Mar 7, 2024 to Apr 14, 2025
- Advisory employees · 1 to 3Mar 7, 2024 to Apr 14, 2025
- HNW clients · 35 to 48Mar 7, 2024 to Apr 14, 2025
- Individual clients · 131 to 150Mar 7, 2024 to Apr 14, 2025
- Assets in custody · $3.9M to $3.7MMar 7, 2024 to Apr 14, 2025
- Employees · 2 to 3Mar 7, 2024 to Apr 14, 2025
- Financial planning clients · 251-500 to 101-250Mar 7, 2024 to Apr 14, 2025
- State-registered IARs · 2 to 3Mar 7, 2024 to Apr 14, 2025
- Discretionary RAUM · $142M to $187MMar 7, 2024 to Apr 14, 2025
- HNW RAUM · $101M to $132MMar 7, 2024 to Apr 14, 2025
- Individual RAUM · $40.9M to $54.6MMar 7, 2024 to Apr 14, 2025
- Pension RAUM · 1000.0 to unsetMar 7, 2024 to Apr 14, 2025
- RAUM · $142M to $187MMar 7, 2024 to Apr 14, 2025
- Accounts · 562 to 495Jan 31, 2023 to Mar 7, 2024
- Advisory employees · 2 to 1Jan 31, 2023 to Mar 7, 2024
- HNW clients · 32 to 35Jan 31, 2023 to Mar 7, 2024
- Individual clients · 164 to 131Jan 31, 2023 to Mar 7, 2024
- Assets in custody · $3.2M to $3.9MJan 31, 2023 to Mar 7, 2024
- Employees · 3 to 2Jan 31, 2023 to Mar 7, 2024
- Financial planning clients · 101-250 to 251-500Jan 31, 2023 to Mar 7, 2024
- State-registered IARs · 1 to 2Jan 31, 2023 to Mar 7, 2024
- Other offices · 3 to 2Jan 31, 2023 to Mar 7, 2024
- Discretionary RAUM · $129M to $142MJan 31, 2023 to Mar 7, 2024
- HNW RAUM · $88.2M to $101MJan 31, 2023 to Mar 7, 2024
- Individual RAUM · $40.2M to $40.9MJan 31, 2023 to Mar 7, 2024
- Pension RAUM · $117,084 to $1,000Jan 31, 2023 to Mar 7, 2024
- RAUM · $129M to $142MJan 31, 2023 to Mar 7, 2024
- Accounts · 225 to 562Feb 14, 2022 to Jan 31, 2023
- HNW clients · 33 to 32Feb 14, 2022 to Jan 31, 2023
- Individual clients · 192 to 164Feb 14, 2022 to Jan 31, 2023
- Assets in custody · $6.7M to $3.2MFeb 14, 2022 to Jan 31, 2023
Signals
1 dated events
- The Planner'S Edge Llc filed its initial SEC registration (Form ADV)Mar 24, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@theplannersedge.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 206-232-4500reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 800-735-7302reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- THEPLANNERSEDGE.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 206-232-4500reportedpublic record, Form ADV, Feb 25, 2026
- Contact form
- theplannersedge.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
- Team page
- theplannersedge.com/teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $59.6Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026