DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Alpha Financial Advisors, LLC
Latest filing Feb 9, 2026
First filing on the tape Mar 5, 2012 · 36 filings
SEC status approved since Jan 26, 2017
RAUM
$218M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$218M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$43.7M
derived; firm RAUM over IAPD count
Employees
7
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
36 filings and snapshots on the tape
RAUM$218M as of Feb 9, 2026
Mar 5, 2012$69.6M then
HNW client RAUM$183M as of Feb 9, 2026
Feb 20, 2018$111M then
State-registered IARs (5.B.3)5 as of Feb 9, 2026
Mar 5, 20120 then
Employees (5.A)7 as of Feb 9, 2026
Jan 23, 20174 then
Private funds: no history
RAUM +13% over the last fiscal year-1.7% a year over threeIARs 4 to 5
Practice profile
derived from the filing of Feb 9, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $43.7MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 31derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.5MderivedHNW RAUM over HNW clients
- Average account
- $1.4MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +13%derivedbetween the last two annual amendments
- Advisor growth, one year
- +25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +14%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$183M84%
- Individuals$34.9M16%
- Individual clients
- 84reported
- HNW clients
- 72reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 156reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Eric David HessCertified Financial Planner, Chartered Financial Consultant | Mclean, Va | Jul 2, 2012 | 34 y | 1 |
| Leslie Katherine Tovar Rosado | Mclean, Va | Oct 13, 2021 | 10 y | 0 |
| Culley Smith HessCertified Financial Planner | Mclean, Va | Jan 12, 2023 | 13 y | 0 |
| Nirvan Khaksarfard | Mclean, Va | Dec 13, 2023 | 13 y | 0 |
| Caroline Vail Hess | Mclean, Va | Jun 18, 2025 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- David Dechiara Levitt to Glassman Wealth Services, LLCMay 2, 2018 · RIA to RIA
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- David Eric Hess · Managing Member, Chief Compliance Officercontrolsince 02/2001 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Mclean, Va · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- account count collapseChange between filings · filing Feb 9, 2026accounts (Item 5.F.2.f) moved from 452.0 to 156.0 (-65.0%) between the annual amendments of 2025-02-10 and 2026-02-09; the peer median change was +5.0% (3688 comparable advisers, 1.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,688) · 1.4% percentile
What changed
consecutive filings, newest first
- Accounts · 458 to 156Aug 7, 2025 to Feb 9, 2026
- HNW clients · 66 to 72Aug 7, 2025 to Feb 9, 2026
- Individual clients · 77 to 84Aug 7, 2025 to Feb 9, 2026
- Discretionary RAUM · $201M to $218MAug 7, 2025 to Feb 9, 2026
- HNW RAUM · $169M to $183MAug 7, 2025 to Feb 9, 2026
- Individual RAUM · $32.4M to $34.9MAug 7, 2025 to Feb 9, 2026
- RAUM · $201M to $218MAug 7, 2025 to Feb 9, 2026
- Accounts · 452 to 458Feb 10, 2025 to Aug 7, 2025
- Advisory employees · 4 to 5Feb 10, 2025 to Aug 7, 2025
- HNW clients · 68 to 66Feb 10, 2025 to Aug 7, 2025
- Individual clients · 69 to 77Feb 10, 2025 to Aug 7, 2025
- Employees · 6 to 7Feb 10, 2025 to Aug 7, 2025
- State-registered IARs · 4 to 5Feb 10, 2025 to Aug 7, 2025
- Discretionary RAUM · $193M to $201MFeb 10, 2025 to Aug 7, 2025
- HNW RAUM · $164M to $169MFeb 10, 2025 to Aug 7, 2025
- Individual RAUM · $29.0M to $32.4MFeb 10, 2025 to Aug 7, 2025
- RAUM · $193M to $201MFeb 10, 2025 to Aug 7, 2025
- Accounts · 421 to 452Jan 30, 2025 to Feb 10, 2025
- HNW clients · 54 to 68Jan 30, 2025 to Feb 10, 2025
- Individual clients · 79 to 69Jan 30, 2025 to Feb 10, 2025
- Financial planning clients · 101-250 to 101-250Jan 30, 2025 to Feb 10, 2025
- Discretionary RAUM · $168M to $193MJan 30, 2025 to Feb 10, 2025
- HNW RAUM · $133M to $164MJan 30, 2025 to Feb 10, 2025
- Individual RAUM · $35.4M to $29.0MJan 30, 2025 to Feb 10, 2025
- RAUM · $168M to $193MJan 30, 2025 to Feb 10, 2025
- Accounts · 403 to 421Dec 18, 2023 to Feb 29, 2024
- HNW clients · 52 to 54Dec 18, 2023 to Feb 29, 2024
- Individual clients · 75 to 79Dec 18, 2023 to Feb 29, 2024
- Discretionary RAUM · $230M to $168MDec 18, 2023 to Feb 29, 2024
- HNW RAUM · $178M to $133MDec 18, 2023 to Feb 29, 2024
- Individual RAUM · $52.0M to $35.4MDec 18, 2023 to Feb 29, 2024
- RAUM · $230M to $168MDec 18, 2023 to Feb 29, 2024
- Advisory employees · 3 to 4Feb 14, 2023 to Dec 18, 2023
- Employees · 5 to 6Feb 14, 2023 to Dec 18, 2023
- State-registered IARs · 3 to 4Feb 14, 2023 to Dec 18, 2023
- Accounts · 118 to 403Jan 17, 2023 to Feb 14, 2023
- HNW clients · 60 to 52Jan 17, 2023 to Feb 14, 2023
- Individual clients · 58 to 75Jan 17, 2023 to Feb 14, 2023
- Discretionary RAUM · $216M to $230MJan 17, 2023 to Feb 14, 2023
- HNW RAUM · $182M to $178MJan 17, 2023 to Feb 14, 2023
Signals
1 dated events
- Alpha Financial Advisors, Llc filed its initial SEC registration (Form ADV)Jan 19, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 703-442-7686reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 866-399-4950reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- ALPHAFINANCIALADVISORS.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 703-442-7686reportedpublic record, Form ADV, Feb 9, 2026
- Contact form
- alphafinancialadvisors.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $43.7Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026