DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

S••••••• R••••• B••• I••

Independent wealth managerLansing, MichiganCRD 122789SEC 801-120091websiteIAPD
Latest filing Jan 29, 2026
First filing on the tape Dec 4, 2020 · 9 filings
SEC status approved since Jan 4, 2021
RAUM
$184M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$184M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$36.8M
derived; firm RAUM over IAPD count
Employees
7
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
9 filings and snapshots on the tape
RAUM$184M as of Jan 29, 2026
Feb 16, 2021$116M then
HNW client RAUM$121M as of Jan 29, 2026
Feb 28, 2022$81.1M then
State-registered IARs (5.B.3)5 as of Jan 29, 2026
Feb 16, 20213 then
Employees (5.A)7 as of Jan 29, 2026
Feb 16, 20214 then
Private funds: no history
RAUM +10% over the last fiscal year+13% a year over threeIARs 5 to 5offices 1 to 0
Practice profile
derived from the filing of Jan 29, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$36.8MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
56derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.0MderivedHNW RAUM over HNW clients
Average account
$220,225derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
5.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+10%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-36%derived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$121M66%
  • Individuals$62.4M34%
Individual clients
220reported
HNW clients
62reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
835reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
D•••• W••• S•••••••Certified Financial PlannerLansing, MiMar 1, 201325 y1
J•••••• A••• R•••••Lansing, MiJan 3, 201711 y0
N••••••• F•••• N••••Certified Financial PlannerLansing, MiFeb 7, 201920 y4
A••••• M•••• S••••Lansing, MiFeb 12, 202414 y0
C••• M•••••• W•••••••Lansing, MiJun 21, 202412 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • S•••••••• D••••• W••• · Presidentcontrol
    since 04/2018 · owns 75% or more
  • R•••••• J••••••• A••• · Cco
    since 01/2017 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Lansing, Mi · principal500
Offices
Schedule D 1.F, the 25 largest
  • Cheboygan, MI1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • clients down average size upCombination · filing Jan 29, 2026
    private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $167,148,208 to $183,887,687, advisors 5 to 5, private clients 438 to 282, offices 1 to 0 (2025-02-18 to 2026-01-29)
    peers: independent wealth managers, $100M to $500M (5,678)
  • client count collapseChange between filings · filing Jan 29, 2026
    individual and HNW clients (Item 5.D) moved from 438.0 to 282.0 (-36.0%) between the annual amendments of 2025-02-18 and 2026-01-29; the peer median change was +3.0% (3309 comparable advisers, 3.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (3,309) · 3.2% percentile
What changed
consecutive filings, newest first
  • Accounts · 720 to 835
    Aug 21, 2025 to Jan 29, 2026
  • Advisory employees · 5 to 6
    Aug 21, 2025 to Jan 29, 2026
  • HNW clients · 75 to 62
    Aug 21, 2025 to Jan 29, 2026
  • Individual clients · 363 to 220
    Aug 21, 2025 to Jan 29, 2026
  • Other offices · 1 to 0
    Aug 21, 2025 to Jan 29, 2026
  • Discretionary RAUM · $167M to $184M
    Aug 21, 2025 to Jan 29, 2026
  • HNW RAUM · $89.0M to $121M
    Aug 21, 2025 to Jan 29, 2026
  • Individual RAUM · $78.1M to $62.4M
    Aug 21, 2025 to Jan 29, 2026
  • RAUM · $167M to $184M
    Aug 21, 2025 to Jan 29, 2026
  • Accounts · 669 to 720
    Mar 14, 2024 to Feb 18, 2025
  • HNW clients · 46 to 75
    Mar 14, 2024 to Feb 18, 2025
  • Individual clients · 355 to 363
    Mar 14, 2024 to Feb 18, 2025
  • Employees · 6 to 7
    Mar 14, 2024 to Feb 18, 2025
  • Financial planning clients · 101-250 to 101-250
    Mar 14, 2024 to Feb 18, 2025
  • State-registered IARs · 3 to 5
    Mar 14, 2024 to Feb 18, 2025
  • Discretionary RAUM · $145M to $167M
    Mar 14, 2024 to Feb 18, 2025
  • HNW RAUM · $47.9M to $89.0M
    Mar 14, 2024 to Feb 18, 2025
  • Individual RAUM · $97.0M to $78.1M
    Mar 14, 2024 to Feb 18, 2025
  • RAUM · $145M to $167M
    Mar 14, 2024 to Feb 18, 2025
  • Accounts · 652 to 669
    Apr 17, 2023 to Mar 14, 2024
  • Advisory employees · 4 to 5
    Apr 17, 2023 to Mar 14, 2024
  • HNW clients · unset to 46.0
    Apr 17, 2023 to Mar 14, 2024
  • Individual clients · unset to 355.0
    Apr 17, 2023 to Mar 14, 2024
  • Employees · 5 to 6
    Apr 17, 2023 to Mar 14, 2024
  • Discretionary RAUM · $127M to $145M
    Apr 17, 2023 to Mar 14, 2024
  • HNW RAUM · unset to 47943013.0
    Apr 17, 2023 to Mar 14, 2024
  • Individual RAUM · unset to 96972454.0
    Apr 17, 2023 to Mar 14, 2024
  • RAUM · $127M to $145M
    Apr 17, 2023 to Mar 14, 2024
  • Accounts · 605 to 652
    Feb 28, 2022 to Mar 22, 2023
  • HNW clients · 50.0 to unset
    Feb 28, 2022 to Mar 22, 2023
  • Individual clients · 158.0 to unset
    Feb 28, 2022 to Mar 22, 2023
  • Employees · 4 to 5
    Feb 28, 2022 to Mar 22, 2023
  • Discretionary RAUM · $137M to $127M
    Feb 28, 2022 to Mar 22, 2023
  • HNW RAUM · 81121000.0 to unset
    Feb 28, 2022 to Mar 22, 2023
  • Individual RAUM · 56266530.0 to unset
    Feb 28, 2022 to Mar 22, 2023
  • RAUM · $137M to $127M
    Feb 28, 2022 to Mar 22, 2023
  • Accounts · 720 to 605
    Feb 16, 2021 to Feb 28, 2022
  • Advisory employees · 2 to 4
    Feb 16, 2021 to Feb 28, 2022
  • HNW clients · unset to 50.0
    Feb 16, 2021 to Feb 28, 2022
  • Individual clients · 306 to 158
    Feb 16, 2021 to Feb 28, 2022
Signals
1 dated events
  • S••••••• R••••• B••• I•• filed its initial SEC registration (Form ADV)
    Dec 4, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
i•••@s•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
Business phone
517-321-4832reportedpublished by the firm, firm site, Sep 16, 2026
Website
w••.s•••••••••.comreportedpublic record, Form ADV, Sep 19, 2026
Principal office phone
517-321-4832reportedpublic record, Form ADV, Jan 29, 2026
Contact form
s•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
Team page
s•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$36.8Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026