DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
W••••• F•••••••• S•••••••• L•••••
Latest filing Jul 29, 2026
First filing on the tape Feb 2, 2018 · 17 filings
SEC status approved since Mar 5, 2018
RAUM
$779M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$779M individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$86.6M
derived; firm RAUM over IAPD count
Employees
14
10 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
17 filings and snapshots on the tape
RAUM$779M as of Jul 29, 2026
Mar 6, 2018$105M then
HNW client RAUM: no history
State-registered IARs (5.B.3)10 as of Jul 29, 2026
Mar 6, 20189 then
Employees (5.A)14 as of Jul 29, 2026
Mar 6, 20189 then
Private funds: no history
RAUM +23% over the last fiscal year+16% a year over threeIARs 11 to 10
Practice profile
derived from the filing of Jul 29, 2026; every figure names its basis
- RAUM per advisor
- $86.6MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $195,328derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.6derivedItem 5.A over advisors
- Advisors per office
- 2.3derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +23%derivedbetween the last two annual amendments
- Advisor growth, one year
- -9.1%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, otherreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$779M100%
- Individual clients
- 1,518reported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 3,989reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| G•••••• A• H••••• | Geneso, Il | Oct 6, 2003 | 26 y | 1 |
| C••••• J• F••• | Geneseo, Il | Apr 5, 2004 | 33 y | 0 |
| J••••• M•••••• H••••• | Geneseo, Il | Jun 4, 2012 | 15 y | 0 |
| B••••••• T••••• Y•••• | Geneseo, Il | Mar 17, 2016 | 13 y | 0 |
| S•••• T• M••••••• | Geneseo, Il | Sep 18, 2017 | 19 y | 0 |
| M•••••• P••• S•••••• | Geneseo, Il | May 27, 2021 | 22 y | 0 |
| J•••••• D• A•••• | Geneseo, Il | Oct 27, 2023 | 17 y | 0 |
| J•••• R••••• M••••• | Geneseo, Il | Feb 3, 2025 | 10 y | 0 |
| J•••• A•• W•••• | Geneseo, Il | Feb 17, 2025 | 22 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- R••• M•••••• D••••• to A•••••••• F•••••••• C•••••••• L••Feb 26, 2015 · RIA to a state-registered adviser
- D••••• D••••• D•••• to A•••••••• F•••••••• C•••••••• L••Feb 26, 2015 · RIA to a state-registered adviser
Joined, latest
- G•••••• A• H••••• from V••••••• I••••••••• A•••••••• I•••Oct 6, 2003 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for A•••••••• F•••••••• C•••••••• L••Feb 26, 2015 · Geneseo, Il
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••• J•••• W•••••• · Managing Member & Wealth Coachcontrolsince 05/2003 · owns 10% to 25%
- F•••• C•••••• J• · Managing Member & Wealth Coachcontrolsince 05/2003 · owns 10% to 25%
- H•••••• G••••••• A• · Managing Member, Wealth Coach & Ccocontrolsince 05/2003 · owns 10% to 25%
- H•••••• J•••••• M•••••• · Managing Member & Wealth Coachcontrolsince 04/2014 · owns 10% to 25%
- N•••• J••••• H• · Managing Member & Wealth Coachcontrolsince 05/2003 · owns 10% to 25%
- N•••• R•••••• N• · Managing Member & Wealth Coachcontrolsince 05/2003 · owns 10% to 25%
- W••••••• M••••••• A•••••• · Managing Member & Wealth Coachcontrolsince 04/2014 · owns 10% to 25%
Related persons
Schedule D 7.A
- M•••••• W••••••• C••insurancen
- M••••••• P•••••••• C••insurancey
- N••• B••• F••• • B•••• • L••y
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Geneseo, Il · principal | 8 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Davenport, IA1 employees
- Galesburg, IL1 employees
- Moline, IL1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Feb 2, 2026accounts (Item 5.F.2.f) moved from 1,423.0 to 3,989.0 (+180.0%) between the annual amendments of 2025-01-24 and 2026-02-02; the peer median change was +6.0% (1256 comparable advisers, 98.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,256) · 98% percentile
What changed
consecutive filings, newest first
- Accounts · 1,423 to 3,989Jan 12, 2026 to Feb 2, 2026
- Advisory employees · 12 to 10Jan 12, 2026 to Feb 2, 2026
- Individual clients · 1,423 to 1,518Jan 12, 2026 to Feb 2, 2026
- Employees · 17 to 14Jan 12, 2026 to Feb 2, 2026
- State-registered IARs · 12 to 10Jan 12, 2026 to Feb 2, 2026
- Discretionary RAUM · $634M to $779MJan 12, 2026 to Feb 2, 2026
- Individual RAUM · $635M to $779MJan 12, 2026 to Feb 2, 2026
- Non-discretionary RAUM · $963,806 to $0Jan 12, 2026 to Feb 2, 2026
- RAUM · $635M to $779MJan 12, 2026 to Feb 2, 2026
- Employees · 16 to 17Jun 11, 2025 to Nov 20, 2025
- Advisory employees · 11 to 12Jan 24, 2025 to Jun 11, 2025
- Financial planning clients · 101-250 to 101-250Jan 24, 2025 to Jun 11, 2025
- State-registered IARs · 11 to 12Jan 24, 2025 to Jun 11, 2025
- Accounts · 1,348 to 1,423Jan 22, 2024 to Jan 24, 2025
- Advisory employees · 10 to 11Jan 22, 2024 to Jan 24, 2025
- Individual clients · 1,348 to 1,423Jan 22, 2024 to Jan 24, 2025
- State-registered IARs · 10 to 11Jan 22, 2024 to Jan 24, 2025
- Discretionary RAUM · $578M to $634MJan 22, 2024 to Jan 24, 2025
- Individual RAUM · $578M to $635MJan 22, 2024 to Jan 24, 2025
- Non-discretionary RAUM · $133,297 to $963,806Jan 22, 2024 to Jan 24, 2025
- RAUM · $578M to $635MJan 22, 2024 to Jan 24, 2025
- Accounts · 3,106 to 1,348Jan 24, 2023 to Jan 22, 2024
- Individual clients · 1,293 to 1,348Jan 24, 2023 to Jan 22, 2024
- Employees · 15 to 16Jan 24, 2023 to Jan 22, 2024
- Financial planning clients · 51-100 to 101-250Jan 24, 2023 to Jan 22, 2024
- Discretionary RAUM · $501M to $578MJan 24, 2023 to Jan 22, 2024
- Individual RAUM · $501M to $578MJan 24, 2023 to Jan 22, 2024
- Non-discretionary RAUM · $201,671 to $133,297Jan 24, 2023 to Jan 22, 2024
- RAUM · $501M to $578MJan 24, 2023 to Jan 22, 2024
- Accounts · 3,113 to 3,106Dec 13, 2022 to Jan 24, 2023
- Individual clients · 1,219 to 1,293Dec 13, 2022 to Jan 24, 2023
- Financial planning clients · 101-250 to 51-100Dec 13, 2022 to Jan 24, 2023
- Discretionary RAUM · $507M to $501MDec 13, 2022 to Jan 24, 2023
- Individual RAUM · $509M to $501MDec 13, 2022 to Jan 24, 2023
- Non-discretionary RAUM · $1.5M to $201,671Dec 13, 2022 to Jan 24, 2023
- RAUM · $509M to $501MDec 13, 2022 to Jan 24, 2023
- Accounts · 2,917 to 3,113Dec 9, 2021 to Mar 2, 2022
- Advisory employees · 9 to 10Dec 9, 2021 to Mar 2, 2022
- Advisory activities · 1 to 2Dec 9, 2021 to Mar 2, 2022
- Individual clients · 1,159 to 1,219Dec 9, 2021 to Mar 2, 2022
Signals
4 dated events
- W••••• F•••••••• S•••••••• L••••• reported RAUM $380.8M, up 55% from $245.0M (2019-03-05 to 2020-02-03)Feb 3, 2020 · RAUM change · derived
- W••••• F•••••••• S•••••••• L••••• reported RAUM $245.0M, up 133% from $105.0M (2018-03-06 to 2019-03-05)Mar 5, 2019 · RAUM change · derived
- W••••• F•••••••• S•••••••• L••••• reported RAUM $105.0M, down 70% from $350.9M (2018-02-02 to 2018-03-06)Mar 6, 2018 · RAUM change · derived
- W••••• F•••••••• S•••••••• L•• filed its initial SEC registration (Form ADV)Feb 2, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 800-959-8485reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- w•••••••••.netreportedpublic record, Form ADV, Sep 19, 2026
- Principal office phone
- 309-944-1117reportedpublic record, Form ADV, Jul 29, 2026
- Contact form
- w•••••••••.netreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $86.6Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026