DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Kelly Financial Services

Former SEC-registered adviserBraintree, MassachusettsCRD 127462SEC 801-79474IAPD
Legal name Kelly, William, Anthony
Latest filing Nov 2, 2017
First filing on the tape Nov 14, 2011 · 15 filings
RAUM
$274M
reported, Item 5.F
Discretionary
93%
of RAUM
Private clients
100%
$274M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
8
4 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
15 filings and snapshots on the tape
RAUM$219M as of Mar 31, 2017
Mar 21, 2012$58.2M then
HNW client RAUM: no history
State-registered IARs (5.B.3)6 as of Mar 31, 2017
Mar 21, 20120 then
Employees (5.A)9 as of Mar 31, 2017
Mar 12, 20155 then
Private funds: no history
RAUM +55% over the last fiscal yearIARs 5 to 4
Practice profile
derived from the filing of Nov 2, 2017; every figure names its basis
RAUM per advisor
$68.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
189derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$804,758derivedHNW RAUM over HNW clients
Average account
$99,606derivedRAUM over accounts (5.F.2.f)
Discretionary
93%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
1.0derived4 offices incl. principal (1.F.5)
RAUM growth, one year
+24%derivedbetween the last two annual amendments
Advisor growth, one year
+20%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, fixed fees, otherreportedItem 5.E
Advisory activities
portfolio management for individuals, selection of other advisers, publicationsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$219M80%
  • High-net-worth individuals$54.7M20%
Individual clients
686reported
HNW clients
68reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
2,747reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • D. Kelly Kelly · Presidentcontrol
    since 10/2017 · owns 75% or more
  • Peter Gregory Murray · Chief Compliance Officer
    since 01/2011 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
  • Burlington, MA4 employees
  • Newton, MA4 employees
What changed
consecutive filings, newest first
  • Accounts · 2,383 to 2,747
    Mar 31, 2017 to Nov 2, 2017
  • Advisory employees · 6 to 4
    Mar 31, 2017 to Nov 2, 2017
  • HNW clients · unset to 68.0
    Mar 31, 2017 to Nov 2, 2017
  • Individual clients · unset to 686.0
    Mar 31, 2017 to Nov 2, 2017
  • Employees · 9 to 8
    Mar 31, 2017 to Nov 2, 2017
  • State-registered IARs · 6 to 4
    Mar 31, 2017 to Nov 2, 2017
  • Other offices · unset to 3.0
    Mar 31, 2017 to Nov 2, 2017
  • Organization form · Sole Proprietorship to Limited Liability Company
    Mar 31, 2017 to Nov 2, 2017
  • Discretionary RAUM · $202M to $256M
    Mar 31, 2017 to Nov 2, 2017
  • HNW RAUM · unset to 54723577.0
    Mar 31, 2017 to Nov 2, 2017
  • Individual RAUM · unset to 218894310.0
    Mar 31, 2017 to Nov 2, 2017
  • Non-discretionary RAUM · $17.6M to $17.9M
    Mar 31, 2017 to Nov 2, 2017
  • RAUM · $219M to $274M
    Mar 31, 2017 to Nov 2, 2017
  • Succession · false to true
    Mar 31, 2017 to Nov 2, 2017
  • Accounts · 1,889 to 2,383
    Apr 5, 2016 to Mar 31, 2017
  • Advisory employees · 5 to 6
    Apr 5, 2016 to Mar 31, 2017
  • Employees · 10 to 9
    Apr 5, 2016 to Mar 31, 2017
  • State-registered IARs · 5 to 6
    Apr 5, 2016 to Mar 31, 2017
  • Discretionary RAUM · $177M to $202M
    Apr 5, 2016 to Mar 31, 2017
  • Non-discretionary RAUM · $0 to $17.6M
    Apr 5, 2016 to Mar 31, 2017
  • RAUM · $177M to $219M
    Apr 5, 2016 to Mar 31, 2017
  • Accounts · 1,600 to 1,889
    Jan 8, 2016 to Mar 31, 2016
  • Advisory employees · 3 to 5
    Jan 8, 2016 to Mar 31, 2016
  • Advisory activities · 6 to 3
    Jan 8, 2016 to Mar 31, 2016
  • Employees · 5 to 10
    Jan 8, 2016 to Mar 31, 2016
  • State-registered IARs · 3 to 5
    Jan 8, 2016 to Mar 31, 2016
  • Discretionary RAUM · $150M to $177M
    Jan 8, 2016 to Mar 31, 2016
  • RAUM · $150M to $177M
    Jan 8, 2016 to Mar 31, 2016
  • Accounts · 1,590 to 1,600
    Mar 25, 2014 to Mar 12, 2015
  • Advisory employees · 2 to 3
    Mar 25, 2014 to Mar 12, 2015
  • Employees · 2 to 5
    Mar 25, 2014 to Mar 12, 2015
  • State-registered IARs · 2 to 3
    Mar 25, 2014 to Mar 12, 2015
  • Discretionary RAUM · $135M to $150M
    Mar 25, 2014 to Mar 12, 2015
  • RAUM · $135M to $150M
    Mar 25, 2014 to Mar 12, 2015
  • Accounts · 198 to 1,590
    Jun 8, 2012 to Mar 25, 2014
  • Advisory employees · unset to 2.0
    Jun 8, 2012 to Mar 25, 2014
  • Advisory activities · 5 to 6
    Jun 8, 2012 to Mar 25, 2014
  • Commission compensation · true to false
    Jun 8, 2012 to Mar 25, 2014
  • Employees · unset to 2.0
    Jun 8, 2012 to Mar 25, 2014
  • State-registered IARs · 0 to 2
    Jun 8, 2012 to Mar 25, 2014
Signals
2 dated events
  • Kelly Financial Services reported succeeding to the business of Another Adviser (Form ADV Item 4)
    Nov 2, 2017 · Succession (Item 4) · fact
  • Kelly Financial Services filed its initial SEC registration (Form ADV)
    Mar 25, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026