DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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Former SEC-registered adviser
H••••••• F•••••••• S••••••••• L••
Legal name D••••••••• P•••••••• M••••••••• L••
Latest filing Sep 27, 2023
First filing on the tape Feb 2, 2012 · 18 filings
RAUM
$84.2M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
92%
$77.2M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$84.2M
derived; firm RAUM over IAPD count
Employees
2
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
18 filings and snapshots on the tape
RAUM$90.4M as of Mar 26, 2023
Feb 13, 2012$62.2M then
HNW client RAUM$42.3M as of Mar 26, 2023
Mar 29, 2022$51.2M then
State-registered IARs (5.B.3)1 as of Mar 26, 2023
Mar 29, 20222 then
Employees (5.A)2 as of Mar 26, 2023
Mar 29, 20224 then
Private funds: no history
RAUM -20% over the last fiscal yearIARs 2 to 1
Practice profile
derived from the filing of Sep 27, 2023; every figure names its basis
- RAUM per advisor
- $84.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 160derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.6MderivedHNW RAUM over HNW clients
- Average account
- $214,137derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 5.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -15%derivedbetween the last two annual amendments
- Advisor growth, one year
- -50%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -6.9%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Custody
- $84.0M, 165 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$43.5M52%
- Individuals$33.6M40%
- Charitable organizations$4.8M5.7%
- Corporations and businesses$2.2M2.6%
- Individual clients
- 143reported
- HNW clients
- 17reported
- Pension plan clients
- n/areported
- Charitable clients
- 9reported
- Accounts
- 393reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $84.0M for 165 clientsreported
- Compensation
- % of AUMreported
- Class basis
- absent from the latest SEC rosterderived
Advisors registered through the firm
1 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| A•••• L•• W••••• | Dodge City, Ks | May 10, 2013 | 24 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- A•••• L•• W••••• from N••• F•••••••• G••••• I•••May 10, 2013 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- W•••••• A••••• L•• · Chief Compliance Officercontrolsince 01/2020 · owns less than 5%
- W•••••• A••••• L•• · Chief Compliance Officercontrolsince 01/2020 · owns 75% or more of W•••••• H••••• W••••• M••••••••• L••
Entity owners
- W•••••• H••••• W••••• M••••••••• L•• · Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Advisory activities · 2 to 3Aug 16, 2023 to Sep 18, 2023
- Related broker-dealer · false to trueAug 16, 2023 to Sep 18, 2023
- Assets in custody · $0 to $84.0MJul 26, 2023 to Aug 16, 2023
- Custody of client assets · false to trueJul 26, 2023 to Aug 16, 2023
- Accounts · 407 to 393Jun 5, 2023 to Jun 22, 2023
- Individual clients · 145 to 143Jun 5, 2023 to Jun 22, 2023
- Discretionary RAUM · $90.4M to $84.2MJun 5, 2023 to Jun 22, 2023
- HNW RAUM · $42.3M to $43.5MJun 5, 2023 to Jun 22, 2023
- Individual RAUM · $35.0M to $33.6MJun 5, 2023 to Jun 22, 2023
- Pension RAUM · 6081335.0 to unsetJun 5, 2023 to Jun 22, 2023
- RAUM · $90.4M to $84.2MJun 5, 2023 to Jun 22, 2023
- Accounts · 429 to 407Nov 4, 2022 to Mar 26, 2023
- Advisory employees · 2 to 1Nov 4, 2022 to Mar 26, 2023
- BD registered reps · 2 to 1Nov 4, 2022 to Mar 26, 2023
- Charity clients · unset to 9.0Nov 4, 2022 to Mar 26, 2023
- HNW clients · 21 to 17Nov 4, 2022 to Mar 26, 2023
- Individual clients · 153 to 145Nov 4, 2022 to Mar 26, 2023
- Pension plan clients · 8.0 to unsetNov 4, 2022 to Mar 26, 2023
- Pooled vehicle clients · 3.0 to unsetNov 4, 2022 to Mar 26, 2023
- Employees · 4 to 2Nov 4, 2022 to Mar 26, 2023
- Financial planning clients · unset to 0Nov 4, 2022 to Mar 26, 2023
- State-registered IARs · 2 to 1Nov 4, 2022 to Mar 26, 2023
- Discretionary RAUM · $106M to $90.4MNov 4, 2022 to Mar 26, 2023
- HNW RAUM · $51.2M to $42.3MNov 4, 2022 to Mar 26, 2023
- Individual RAUM · $39.8M to $35.0MNov 4, 2022 to Mar 26, 2023
- Pension RAUM · $5.9M to $6.1MNov 4, 2022 to Mar 26, 2023
- Pooled vehicle RAUM · 6515447.0 to unsetNov 4, 2022 to Mar 26, 2023
- RAUM · $106M to $90.4MNov 4, 2022 to Mar 26, 2023
- Related insurance company · true to falseNov 4, 2022 to Mar 26, 2023
- Accounts · 433 to 429Oct 26, 2021 to Mar 29, 2022
- Corporate clients · 4.0 to unsetOct 26, 2021 to Mar 29, 2022
- HNW clients · 20 to 21Oct 26, 2021 to Mar 29, 2022
- Individual clients · 158 to 153Oct 26, 2021 to Mar 29, 2022
- Pooled vehicle clients · 4 to 3Oct 26, 2021 to Mar 29, 2022
- Discretionary RAUM · $105M to $106MOct 26, 2021 to Mar 29, 2022
- HNW RAUM · $46.5M to $51.2MOct 26, 2021 to Mar 29, 2022
- Individual RAUM · $41.5M to $39.8MOct 26, 2021 to Mar 29, 2022
- Pension RAUM · $5.8M to $5.9MOct 26, 2021 to Mar 29, 2022
- Pooled vehicle RAUM · $8.7M to $6.5MOct 26, 2021 to Mar 29, 2022
- RAUM · $105M to $106MOct 26, 2021 to Mar 29, 2022
Signals
5 dated events
- H••••••• F•••••••• S••••••••• L•• filed its initial SEC registration (Form ADV)May 20, 2021 · First SEC registration · fact
- Curtis Larry Cook (Chief Compliance Officer) no longer on Schedule A of H••••••• F•••••••• S••••••••• L•• (listed 2012-03-27, absent 2021-05-20)May 20, 2021 · Control person left · inference
- Kent Elwood Smoll (Member) no longer on Schedule A of H••••••• F•••••••• S••••••••• L•• (listed 2012-03-27, absent 2021-05-20)May 20, 2021 · Control person left · inference
- Rose Carolyn Banning (Member) no longer on Schedule A of H••••••• F•••••••• S••••••••• L•• (listed 2012-03-27, absent 2021-05-20)May 20, 2021 · Control person left · inference
- Lee Amber Wallis (Chief Compliance Officer) appeared on Schedule A of H••••••• F•••••••• S••••••••• L••May 20, 2021 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Website
- heritagefs.netreportedpublic record, Form ADV, Sep 18, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $84.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026