DFX Intelligence
RIA Intelligence
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SEC-registered adviser
H••• W••••• M•••••••••
Legal name W•••••••• G•••• A•••
Latest filing Jul 16, 2026
First filing on the tape Nov 18, 2011 · 9 filings
SEC status approved since Mar 21, 2025
RAUM
$162M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
91%
$147M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$53.9M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
9 filings and snapshots on the tape
RAUM$162M as of Jul 16, 2026
Jan 6, 2012$34.5M then
HNW client RAUM$140M as of Jul 16, 2026
Feb 19, 2025$123M then
State-registered IARs (5.B.3)3 as of Jul 16, 2026
Jan 6, 20120 then
Employees (5.A)4 as of Jul 16, 2026
Feb 19, 20254 then
Private funds: no history
RAUM +19% over the last fiscal yearIARs 3 to 3offices 4 to 3
Practice profile
derived from the filing of Jul 16, 2026; every figure names its basis
- RAUM per advisor
- $53.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 27derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.7MderivedHNW RAUM over HNW clients
- Average account
- $523,465derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 0.8derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +19%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -1.2%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
- Custody
- $59.2M, 83 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$140M86%
- Corporations and businesses$9.8M6.0%
- Individuals$7.6M4.7%
- Pension and profit-sharing plans$3.0M1.8%
- Charitable organizations$1.8M1.1%
- Individual clients
- 28reported
- HNW clients
- 52reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 309reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- $59.2M for 83 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.91 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| G•••• A••• W•••••••Certified Financial Planner | Sunnyvale, Ca | Mar 7, 2012 | 32 y | 2 |
| T•• P••••• C•••Certified Financial Planner | Sunnyvale, Ca | Mar 8, 2012 | 24 y | 2 |
| S•••••• J••••• S••••••• | Montara, Ca | Jan 1, 2026 | 23 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- G•••• A••• W••••••• from H••••• F••••••••Mar 7, 2012 · Other
- S•••••• J••••• S••••••• from H••••• F••••••••Sep 17, 2009 · Other
- T•• P••••• C••• from H••••• F••••••••Sep 17, 2009 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- W•••••••• G••••• A••• · Chief Compliance Officercontrolsince 10/2006 · owns 75% or more
Related persons
Schedule D 7.A
- S•••••• J••••• S•••••••insurancey
- T•• P••••• C•••insurancey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Sunnyvale, Ca | 3 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 302 to 309Feb 19, 2025 to Mar 20, 2026
- Advisory activities · 4 to 5Feb 19, 2025 to Mar 20, 2026
- Corporate clients · 5 to 12Feb 19, 2025 to Mar 20, 2026
- HNW clients · 41 to 52Feb 19, 2025 to Mar 20, 2026
- Individual clients · 40 to 28Feb 19, 2025 to Mar 20, 2026
- Assets in custody · $47.9M to $59.2MFeb 19, 2025 to Mar 20, 2026
- Other offices · 4 to 3Feb 19, 2025 to Mar 20, 2026
- Discretionary RAUM · $135M to $161MFeb 19, 2025 to Mar 20, 2026
- HNW RAUM · $123M to $140MFeb 19, 2025 to Mar 20, 2026
- Individual RAUM · $11.8M to $7.6MFeb 19, 2025 to Mar 20, 2026
- Non-discretionary RAUM · $762,083 to $770,797Feb 19, 2025 to Mar 20, 2026
- Pension RAUM · unset to 2966116.0Feb 19, 2025 to Mar 20, 2026
- RAUM · $136M to $162MFeb 19, 2025 to Mar 20, 2026
- Accounts · 191 to 302Mar 20, 2012 to Feb 19, 2025
- Advisory employees · unset to 4.0Mar 20, 2012 to Feb 19, 2025
- Advisory activities · 5 to 4Mar 20, 2012 to Feb 19, 2025
- Corporate clients · unset to 5.0Mar 20, 2012 to Feb 19, 2025
- HNW clients · unset to 41.0Mar 20, 2012 to Feb 19, 2025
- Individual clients · unset to 40.0Mar 20, 2012 to Feb 19, 2025
- Assets in custody · unset to 47879684.0Mar 20, 2012 to Feb 19, 2025
- Custody of client assets · false to trueMar 20, 2012 to Feb 19, 2025
- Employees · unset to 4.0Mar 20, 2012 to Feb 19, 2025
- Financial planning clients · 26-50 to 51-100Mar 20, 2012 to Feb 19, 2025
- HQ city · LOS ALTOS to Mar 20, 2012 to Feb 19, 2025
- HQ state · CA to Mar 20, 2012 to Feb 19, 2025
- State-registered IARs · 0 to 3Mar 20, 2012 to Feb 19, 2025
- Other offices · unset to 4.0Mar 20, 2012 to Feb 19, 2025
- Discretionary RAUM · $26.0M to $135MMar 20, 2012 to Feb 19, 2025
- HNW RAUM · unset to 123221655.0Mar 20, 2012 to Feb 19, 2025
- Individual RAUM · unset to 11842931.0Mar 20, 2012 to Feb 19, 2025
- Non-discretionary RAUM · $8.5M to $762,083Mar 20, 2012 to Feb 19, 2025
- RAUM · $34.5M to $136MMar 20, 2012 to Feb 19, 2025
- Accounts · 178 to 191Nov 18, 2011 to Jan 6, 2012
- Discretionary RAUM · $26.3M to $26.0MNov 18, 2011 to Jan 6, 2012
- Non-discretionary RAUM · $10.5M to $8.5MNov 18, 2011 to Jan 6, 2012
- RAUM · $36.9M to $34.5MNov 18, 2011 to Jan 6, 2012
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/honuwealthreportedpublic record, Form ADV, Sep 21, 2026
- Website
- honuwealth.comreportedpublic record, Form ADV, Sep 21, 2026
- Principal office phone
- (650) 917-3400reportedpublic record, Form ADV, Jul 16, 2026
- Team page
- honuwealth.com/teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $53.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026