DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Hershey Financial Advisers, LLC
Latest filing Mar 31, 2026
First filing on the tape May 2, 2023 · 4 filings
SEC status approved since Jun 8, 2023
RAUM
$152M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
99%
$151M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$37.9M
derived; firm RAUM over IAPD count
Employees
6
2 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
4 filings and snapshots on the tape
RAUM$152M as of Mar 31, 2026
Mar 21, 2024$123M then
HNW client RAUM$44.2M as of Mar 31, 2026
Mar 21, 2024$29.0M then
State-registered IARs (5.B.3)2 as of Mar 31, 2026
Mar 21, 20243 then
Employees (5.A)6 as of Mar 31, 2026
Mar 21, 20247 then
Private funds: no history
RAUM +8.9% over the last fiscal yearIARs 3 to 2
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $37.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 125derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.8MderivedHNW RAUM over HNW clients
- Average account
- $160,371derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 0.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 1.3derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +8.9%derivedbetween the last two annual amendments
- Advisor growth, one year
- -33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -16%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$106M70%
- High-net-worth individuals$44.2M29%
- Corporations and businesses$526,0170.3%
- Pension and profit-sharing plans$449,6570.3%
- Charitable organizations$176,4330.1%
- Individual clients
- 475reported
- HNW clients
- 24reported
- Pension plan clients
- 2reported
- Charitable clients
- 4reported
- Accounts
- 946reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Gerard Francis Clunan | Lancaster, Pa | Jun 15, 2009 | 27 y | 1 |
| Greg Deanne Boll | Lancaster, Pa | Sep 8, 2010 | 26 y | 2 |
| Nicholas Ryan Brightbill | Lancaster, Pa | Jan 27, 2014 | 19 y | 1 |
| Matthew Dawson Berry | Lancaster, Pa | May 5, 2015 | 15 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Nicholas Ryan Brightbill from MML Investors Services, LLCJan 27, 2014 · Other
- Greg Deanne Boll from Lancaster County Financial Group, LLCSep 8, 2010 · Other
- Gerard Francis Clunan from Northeast Financial Group, Inc.Jun 15, 2009 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Deanne Greg Boll · Chief Compliance Officercontrolsince 02/2013 · owns 50% to 75%
- Dawson Matthew Berry · Partnersince 01/2020 · owns 5% to 10%
- Ryan Nicholas Brightbill · Partnersince 01/2020 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Advisers that list Hershey Financial Advisers, LLC as a related person
- 38751 n
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Lancaster, Pa · principal | 4 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Jefferson City, TN1 employees
- Knoxville, TN1 employees
What changed
consecutive filings, newest first
- Accounts · 991 to 946Mar 24, 2025 to Mar 31, 2026
- Advisory employees · 3 to 2Mar 24, 2025 to Mar 31, 2026
- Charity clients · 3 to 4Mar 24, 2025 to Mar 31, 2026
- Corporate clients · 4 to 2Mar 24, 2025 to Mar 31, 2026
- HNW clients · 43 to 24Mar 24, 2025 to Mar 31, 2026
- Individual clients · 548 to 475Mar 24, 2025 to Mar 31, 2026
- Pension plan clients · 0 to 2Mar 24, 2025 to Mar 31, 2026
- Employees · 7 to 6Mar 24, 2025 to Mar 31, 2026
- State-registered IARs · 3 to 2Mar 24, 2025 to Mar 31, 2026
- Discretionary RAUM · $138M to $150MMar 24, 2025 to Mar 31, 2026
- HNW RAUM · $44.4M to $44.2MMar 24, 2025 to Mar 31, 2026
- Individual RAUM · $94.3M to $106MMar 24, 2025 to Mar 31, 2026
- Non-discretionary RAUM · $962,175 to $1.3MMar 24, 2025 to Mar 31, 2026
- Pension RAUM · $0 to $449,657Mar 24, 2025 to Mar 31, 2026
- RAUM · $139M to $152MMar 24, 2025 to Mar 31, 2026
- Accounts · 1,023 to 991Mar 21, 2024 to Mar 24, 2025
- HNW clients · 29 to 43Mar 21, 2024 to Mar 24, 2025
- Individual clients · 589 to 548Mar 21, 2024 to Mar 24, 2025
- Financial planning clients · 251-500 to 251-500Mar 21, 2024 to Mar 24, 2025
- Discretionary RAUM · $122M to $138MMar 21, 2024 to Mar 24, 2025
- HNW RAUM · $29.0M to $44.4MMar 21, 2024 to Mar 24, 2025
- Individual RAUM · $93.5M to $94.3MMar 21, 2024 to Mar 24, 2025
- Non-discretionary RAUM · $929,225 to $962,175Mar 21, 2024 to Mar 24, 2025
- RAUM · $123M to $139MMar 21, 2024 to Mar 24, 2025
- Accounts · 910 to 1,023May 2, 2023 to Mar 21, 2024
- Advisory employees · 5 to 3May 2, 2023 to Mar 21, 2024
- BD registered reps · 3 to 2May 2, 2023 to Mar 21, 2024
- Charity clients · 4 to 3May 2, 2023 to Mar 21, 2024
- Corporate clients · 3 to 4May 2, 2023 to Mar 21, 2024
- HNW clients · 20 to 29May 2, 2023 to Mar 21, 2024
- Individual clients · 555 to 589May 2, 2023 to Mar 21, 2024
- Employees · 8 to 7May 2, 2023 to Mar 21, 2024
- Financial planning clients · 101-250 to 251-500May 2, 2023 to Mar 21, 2024
- State-registered IARs · 5 to 3May 2, 2023 to Mar 21, 2024
- Discretionary RAUM · $108M to $122MMay 2, 2023 to Mar 21, 2024
- HNW RAUM · $22.7M to $29.0MMay 2, 2023 to Mar 21, 2024
- Individual RAUM · $84.1M to $93.5MMay 2, 2023 to Mar 21, 2024
- Non-discretionary RAUM · $0 to $929,225May 2, 2023 to Mar 21, 2024
- RAUM · $108M to $123MMay 2, 2023 to Mar 21, 2024
Signals
1 dated events
- Hershey Financial Advisers, Llc filed its initial SEC registration (Form ADV)May 2, 2023 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- advice@hersheyfinancialadvisers.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 717-295-8888reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 865-475-4649reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- HERSHEYFINANCIALADVISERS.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 717-295-8888reportedpublic record, Form ADV, Mar 31, 2026
- Team page
- hersheyfinancialadvisers.com/about/teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $37.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026