DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
R•••• F•••••••• A••••••••• I•••
Latest filing Mar 12, 2026
First filing on the tape Apr 22, 2022 · 8 filings
SEC status approved since May 25, 2022
RAUM
$196M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$196M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$39.2M
derived; firm RAUM over IAPD count
Employees
5
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
8 filings and snapshots on the tape
RAUM$196M as of Mar 12, 2026
Mar 21, 2023$116M then
HNW client RAUM$176M as of Mar 12, 2026
Mar 21, 2023$101M then
State-registered IARs (5.B.3)4 as of Mar 12, 2026
Mar 21, 20232 then
Employees (5.A)5 as of Mar 12, 2026
Mar 21, 20234 then
Private funds: no history
RAUM +25% over the last fiscal year+19% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Mar 12, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $39.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 34derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.5MderivedHNW RAUM over HNW clients
- Average account
- $1.2MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +25%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +6.3%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$176M90%
- Individuals$20.1M10%
- Individual clients
- 53reported
- HNW clients
- 117reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 170reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| J•••• A•• R•••• | San Diego, Ca | Jun 22, 2010 | 17 y | 0 |
| D•••• R•••• | San Diego, Ca | Jun 22, 2010 | 30 y | 2 |
| W•••• P•••••• F•••••• | San Diego, Ca | Jan 2, 2018 | 15 y | 1 |
| D•••••• L••••••• S•••••• | San Diego, Ca | Aug 26, 2024 | 11 y | 0 |
| A•••••• R••• | San Diego, Ca | Jun 12, 2026 | 11 y | 2 |
Advisor movement
1 left, 1 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 20% of current headcount1 left over 36 months
Left, latest
- E•••• L•••• to R••• F•••••••• P•••••••Jan 9, 2026 · RIA to RIA
Joined, latest
- A•••••• R••• from O•••• W•••••• I•••Jun 12, 2026 · Affiliated broker-dealer or bank to independent RIA
- D•••• R•••• from N•• A•••••• S•••••••• L••Jun 22, 2010 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- R••••• J••••• A•• · President/Chief Financial Officer/Chief Compliance Officercontrolsince 03/2009 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| San Diego, Ca · principal | 5 | 2 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- account count collapseChange between filings · filing Mar 12, 2026accounts (Item 5.F.2.f) moved from 485.0 to 170.0 (-65.0%) between the annual amendments of 2025-03-24 and 2026-03-12; the peer median change was +5.0% (3687 comparable advisers, 1.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,687) · 1.4% percentile
- business activity changedChange between filings · filing Mar 12, 2026selection of other advisers (Item 5.G.7): no on the filing of 2025-03-24, yes on the filing of 2026-03-12peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 485 to 170Mar 24, 2025 to Mar 12, 2026
- Advisory activities · 2 to 3Mar 24, 2025 to Mar 12, 2026
- HNW clients · 108 to 117Mar 24, 2025 to Mar 12, 2026
- Individual clients · 52 to 53Mar 24, 2025 to Mar 12, 2026
- Discretionary RAUM · $157M to $196MMar 24, 2025 to Mar 12, 2026
- HNW RAUM · $139M to $176MMar 24, 2025 to Mar 12, 2026
- Individual RAUM · $17.8M to $20.1MMar 24, 2025 to Mar 12, 2026
- RAUM · $157M to $196MMar 24, 2025 to Mar 12, 2026
- Accounts · 449 to 485Dec 19, 2024 to Mar 24, 2025
- BD registered reps · 1 to 0Dec 19, 2024 to Mar 24, 2025
- HNW clients · 97 to 108Dec 19, 2024 to Mar 24, 2025
- Individual clients · 46 to 52Dec 19, 2024 to Mar 24, 2025
- Financial planning clients · 51-100 to 51-100Dec 19, 2024 to Mar 24, 2025
- Discretionary RAUM · $135M to $157MDec 19, 2024 to Mar 24, 2025
- HNW RAUM · $121M to $139MDec 19, 2024 to Mar 24, 2025
- Individual RAUM · $14.1M to $17.8MDec 19, 2024 to Mar 24, 2025
- RAUM · $135M to $157MDec 19, 2024 to Mar 24, 2025
- Advisory employees · 2 to 4Mar 5, 2024 to Dec 19, 2024
- State-registered IARs · 2 to 4Mar 5, 2024 to Dec 19, 2024
- Accounts · 347 to 449Dec 22, 2023 to Mar 5, 2024
- Advisory activities · 3 to 2Dec 22, 2023 to Mar 5, 2024
- HNW clients · 94 to 97Dec 22, 2023 to Mar 5, 2024
- Individual clients · 39 to 46Dec 22, 2023 to Mar 5, 2024
- Employees · 4 to 5Dec 22, 2023 to Mar 5, 2024
- Financial planning clients · 26-50 to 51-100Dec 22, 2023 to Mar 5, 2024
- Discretionary RAUM · $116M to $135MDec 22, 2023 to Mar 5, 2024
- HNW RAUM · $101M to $121MDec 22, 2023 to Mar 5, 2024
- Individual RAUM · $10.7M to $14.1MDec 22, 2023 to Mar 5, 2024
- RAUM · $116M to $135MDec 22, 2023 to Mar 5, 2024
- Accounts · 303 to 347Apr 22, 2022 to Mar 21, 2023
- HNW clients · 52 to 94Apr 22, 2022 to Mar 21, 2023
- Individual clients · 65 to 39Apr 22, 2022 to Mar 21, 2023
- Discretionary RAUM · $101M to $116MApr 22, 2022 to Mar 21, 2023
- HNW RAUM · $72.8M to $101MApr 22, 2022 to Mar 21, 2023
- Individual RAUM · $27.9M to $10.7MApr 22, 2022 to Mar 21, 2023
- RAUM · $101M to $116MApr 22, 2022 to Mar 21, 2023
Signals
2 dated events
- E•••• L•••• left R•••• F•••••••• A••••••••• I••• for R••• F•••••••• P••••••• (registered 2026-01-05)Jan 9, 2026 · a•••••• firm change · fact
- R•••• F•••••••• A••••••••• I••• filed its initial SEC registration (Form ADV)Apr 22, 2022 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 858-597-1966reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 858-597-1996reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 858-597-1966reportedpublic record, Form ADV, Mar 12, 2026
- Team page
- reyesplan.com/teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $39.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026