DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

P•••••••• C•••••• P•••••••• L•••••

Asset manager (funds and pooled vehicles)Southfield, MichiganCRD 157354SEC 801-73782websiteIAPD
Latest filing Apr 29, 2026
First filing on the tape Feb 14, 2012 · 18 filings
SEC status approved since Mar 30, 2012
RAUM
$1.0B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
14
14 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
4
reported on Schedule D
History
18 filings and snapshots on the tape
RAUM$1.0B as of Apr 29, 2026
Mar 28, 2013$747M then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Apr 29, 2026
Mar 28, 20130 then
Employees (5.A)14 as of Apr 29, 2026
Mar 28, 201311 then
Private funds4 as of Apr 29, 2026
Mar 28, 20133 then
RAUM -1.3% over the last fiscal year-2.5% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Apr 29, 2026; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$259MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived1 offices incl. principal (1.F.5)
RAUM growth, one year
-1.3%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, performance-basedreportedItem 5.E
Advisory activities
portfolio management for pooled vehiclesreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pooled investment vehicles$1.0B100%
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
4reported
Financial planning clients
reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, performancereported
Class basis
private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Private funds
      5 reported on Schedule D 7.B.(1)
      FundTypeGross assetsOwnersFirst reported
      T•• P•••••••• F••• V•• L•••Private Equity Fund$414M27Mar 12, 2020
      T•• P•••••••• F••• V• L•••Private Equity Fund$313M37Dec 15, 2015
      T•• P•••••••• F••• V• L•••Private Equity Fund$122M32Feb 14, 2012
      T•• P•••••••• F••• I•• L•••no longer reportedPrivate Equity Fund$1.7M22Feb 14, 2012
      T•• P•••••••• F••• I• L•••no longer reportedPrivate Equity Fund$1.2M38Feb 14, 2012
      Owners and control persons
      Schedule A and B, latest filing
      • C•••••••• W••••••• Y•••• · Senior Partnercontrol
        since 09/1995 · owns 25% to 50%
      • M•••••••• W••••••• F•••• · Senior Partnercontrol
        since 09/1995 · owns 25% to 50%
      • R•••••• S••••• A•••••• · Managing Partner And Chief Investment Officercontrol
        since 09/1995 · owns 25% to 50%
      • K••••••• J••• P•••• · Director, Fund Administration
        since 09/1995 · owns less than 5%
      • M•••••• D•••••• A••••• · Chief Compliance Officer
        since 05/2011 · owns less than 5%
      Related persons
      Schedule D 7.A
      • P•••••••• F••• V• M••••••••• L•••••
        pooled vehicle sponsory
      • P•••••••• F••• V• M••••••••• L•••••
        pooled vehicle sponsory
      • P•••••••• F••• V•• M••••••••• L•••••
        pooled vehicle sponsory
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Discretionary RAUM · $1.0B to $1.0B
        Mar 23, 2026 to Apr 29, 2026
      • Pooled vehicle RAUM · $1.0B to $1.0B
        Mar 23, 2026 to Apr 29, 2026
      • RAUM · $1.0B to $1.0B
        Mar 23, 2026 to Apr 29, 2026
      • Discretionary RAUM · $1.1B to $1.0B
        Mar 24, 2025 to Mar 23, 2026
      • Pooled vehicle RAUM · $1.1B to $1.0B
        Mar 24, 2025 to Mar 23, 2026
      • RAUM · $1.1B to $1.0B
        Mar 24, 2025 to Mar 23, 2026
      • Accounts · 3 to 4
        Mar 22, 2024 to Mar 24, 2025
      • Advisory employees · 13 to 14
        Mar 22, 2024 to Mar 24, 2025
      • Pooled vehicle clients · 3 to 4
        Mar 22, 2024 to Mar 24, 2025
      • Employees · 13 to 14
        Mar 22, 2024 to Mar 24, 2025
      • Financial planning clients · unset to
        Mar 22, 2024 to Mar 24, 2025
      • Private funds · 3 to 4
        Mar 22, 2024 to Mar 24, 2025
      • Discretionary RAUM · $848M to $1.1B
        Mar 22, 2024 to Mar 24, 2025
      • Pooled vehicle RAUM · $848M to $1.1B
        Mar 22, 2024 to Mar 24, 2025
      • RAUM · $848M to $1.1B
        Mar 22, 2024 to Mar 24, 2025
      • Advisory employees · 14 to 13
        Mar 22, 2023 to Mar 22, 2024
      • Employees · 14 to 13
        Mar 22, 2023 to Mar 22, 2024
      • Discretionary RAUM · $1.1B to $848M
        Mar 22, 2023 to Mar 22, 2024
      • Pooled vehicle RAUM · $1.1B to $848M
        Mar 22, 2023 to Mar 22, 2024
      • RAUM · $1.1B to $848M
        Mar 22, 2023 to Mar 22, 2024
      • Advisory employees · 13 to 14
        Mar 24, 2022 to Mar 22, 2023
      • Employees · 13 to 14
        Mar 24, 2022 to Mar 22, 2023
      • HQ city · DETROIT to SOUTHFIELD
        Mar 24, 2022 to Mar 22, 2023
      • Discretionary RAUM · $1.1B to $1.1B
        Mar 24, 2022 to Mar 22, 2023
      • Pooled vehicle RAUM · $1.1B to $1.1B
        Mar 24, 2022 to Mar 22, 2023
      • RAUM · $1.1B to $1.1B
        Mar 24, 2022 to Mar 22, 2023
      • Advisory employees · 12 to 13
        Mar 22, 2021 to Mar 24, 2022
      • Employees · 12 to 13
        Mar 22, 2021 to Mar 24, 2022
      • Discretionary RAUM · $1.1B to $1.1B
        Mar 22, 2021 to Mar 24, 2022
      • Pooled vehicle RAUM · $1.1B to $1.1B
        Mar 22, 2021 to Mar 24, 2022
      • RAUM · $1.1B to $1.1B
        Mar 22, 2021 to Mar 24, 2022
      • Related adviser · true to false
        Mar 22, 2021 to Mar 24, 2022
      • Accounts · 4 to 3
        Mar 12, 2020 to Mar 22, 2021
      • Advisory employees · 13 to 12
        Mar 12, 2020 to Mar 22, 2021
      • Pooled vehicle clients · 4 to 3
        Mar 12, 2020 to Mar 22, 2021
      • Employees · 13 to 12
        Mar 12, 2020 to Mar 22, 2021
      • Private funds · 4 to 3
        Mar 12, 2020 to Mar 22, 2021
      • Discretionary RAUM · $997M to $1.1B
        Mar 12, 2020 to Mar 22, 2021
      • Pooled vehicle RAUM · $997M to $1.1B
        Mar 12, 2020 to Mar 22, 2021
      • RAUM · $997M to $1.1B
        Mar 12, 2020 to Mar 22, 2021
      Signals
      1 dated events
      • P•••••••• C•••••• P•••••••• L••••• reported RAUM $996.9M, up 38% from $721.9M (2020-03-03 to 2020-03-12)
        Mar 12, 2020 · RAUM change · derived
      Across DFX
      shared identifiers only, never a name match
      How to reach
      public business contact points only, each with its source
      Website
      peninsulafunds.comreportedpublic record, Form ADV, Sep 19, 2026
      Principal office phone
      313-237-5100reportedpublic record, Form ADV, Apr 29, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026