DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Rs Crum Inc.
Legal name R. S. Crum, Inc.
Latest filing Sep 9, 2026
First filing on the tape Mar 28, 2012 · 23 filings
SEC status approved since Jul 15, 2011
RAUM
$721M
reported, Item 5.F
Discretionary
97%
of RAUM
Private clients
100%
$721M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$120M
derived; firm RAUM over IAPD count
Employees
9
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$721M as of Mar 23, 2026
Mar 28, 2012$189M then
HNW client RAUM$666M as of Mar 23, 2026
Mar 23, 2018$400M then
State-registered IARs (5.B.3)3 as of Mar 23, 2026
Mar 28, 20120 then
Employees (5.A)9 as of Mar 23, 2026
Mar 27, 20135 then
Private funds: no history
RAUM +17% over the last fiscal year+11% a year over threeIARs 3 to 3
Practice profile
derived from the filing of Sep 9, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $120MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 55derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.6MderivedHNW RAUM over HNW clients
- Average account
- $742,202derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 97%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 6.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +17%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +2.8%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $262M, 256 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$666M92%
- Individuals$55.0M7.6%
- Charitable organizations$78,0910.0%
- Individual clients
- 142reported
- HNW clients
- 186reported
- Pension plan clients
- n/areported
- Charitable clients
- 4reported
- Accounts
- 971reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- $262M for 256 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd= related_bank= bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Daniel Eric SextonCertified Financial Planner | Newport Beach, Ca | Sep 2, 2011 | 30 y | 0 |
| Mark Kendall RylanceCertified Financial Planner | Newport Beach, Ca | Sep 2, 2011 | 28 y | 1 |
| Jon Robert TheriaultCertified Financial Planner | Newport Beach, Ca | Sep 21, 2011 | 25 y | 1 |
| Eric M PapaCertified Financial Planner | Newport Beach, Ca | Jul 25, 2024 | 11 y | 2 |
| Douglas Anthony Jankowski | Newport Beach, Ca | Dec 11, 2025 | 32 y | 3 |
| John Mitchell ChristensenCertified Financial Planner | Newport Beach, Ca | Mar 6, 2026 | 9 y | 1 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Hannah Marie Kaufman to BettermentAug 23, 2023 · RIA to RIA
- Ashley Nicole Bleckner to EllevestMar 29, 2019 · RIA to RIA
Joined, latest
- Douglas Anthony Jankowski from Greenberg Graham Advisors LLCDec 11, 2025 · Other
- Eric M Papa from Brookstone Wealth Advisors, LLCJul 25, 2024 · RIA to RIA
- Jon Robert Theriault from Rs Crum, Inc.Sep 21, 2011 · Other
- Mark Kendall Rylance from Merrill Lynch, Pierce, Fenner & Smith IncorporatedSep 2, 2011 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Kendall Mark Rylance · Ceo, Trustee Of The Rylance Family Trust Dtd 9/29/2003controlsince 07/2011 · owns 50% to 75%
- Eric Daniel Sexton · Cco (Since 2011), Trustee Of Daniel And Kristina Sexton Family Living Trust Of 2016 Dtd 06/29/2016 (Since 2016)controlsince 07/2011 · owns 10% to 25%
- Robert Jon Theriault · Cfo, Trustee Of The Theriault Family Living Trust Dtd 10/05/2007controlsince 07/2011 · owns 25% to 50%
- Jean Holly Rylance · Trustee Of The Rylance Family Trust Dtd 9/29/2003since 07/2011 · owns 50% to 75%
- Lara Kristina Sexton · Trustee Of Daniel And Kristina Sexton Family Living Trust Of 2016 Dtd 06/29/2016since 12/2016 · owns 10% to 25%
- Katherine Kirsten Theriault · Trustee Of The Theriault Family Trust Dtd 10/05/2007since 07/2011 · owns 25% to 50%
Entity owners
- Daniel And Kristina Sexton Family Living Trust Of 2016 Dtd 06/29/2016 · Shareholderdirect · owns 10% to 25%
- The Rylance Family Trust Dtd 9/29/2003 · Shareholderdirect · owns 50% to 75%
- The Theriault Family Trust Dtd 10/05/2007 · Shareholderdirect · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Newport Beach, Ca · principal | 6 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Financial planning clients · 51-100 to 51-100Mar 23, 2026 to Sep 9, 2026
- Related adviser · false to unsetMar 23, 2026 to Sep 9, 2026
- Related bank · false to unsetMar 23, 2026 to Sep 9, 2026
- Related broker-dealer · false to unsetMar 23, 2026 to Sep 9, 2026
- Related insurance company · false to unsetMar 23, 2026 to Sep 9, 2026
- Succession · false to unsetMar 23, 2026 to Sep 9, 2026
- Accounts · 952 to 971Mar 27, 2025 to Mar 23, 2026
- Charity clients · unset to 4.0Mar 27, 2025 to Mar 23, 2026
- HNW clients · 169 to 186Mar 27, 2025 to Mar 23, 2026
- Individual clients · 150 to 142Mar 27, 2025 to Mar 23, 2026
- Assets in custody · $224M to $262MMar 27, 2025 to Mar 23, 2026
- Employees · 8 to 9Mar 27, 2025 to Mar 23, 2026
- Discretionary RAUM · $604M to $702MMar 27, 2025 to Mar 23, 2026
- HNW RAUM · $559M to $666MMar 27, 2025 to Mar 23, 2026
- Individual RAUM · $57.7M to $55.0MMar 27, 2025 to Mar 23, 2026
- Non-discretionary RAUM · $12.6M to $18.5MMar 27, 2025 to Mar 23, 2026
- RAUM · $617M to $721MMar 27, 2025 to Mar 23, 2026
- Accounts · 938 to 952Mar 20, 2024 to Mar 27, 2025
- HNW clients · 155 to 169Mar 20, 2024 to Mar 27, 2025
- Individual clients · 160 to 150Mar 20, 2024 to Mar 27, 2025
- Assets in custody · $113M to $224MMar 20, 2024 to Mar 27, 2025
- Employees · 7 to 8Mar 20, 2024 to Mar 27, 2025
- Financial planning clients · 26-50 to 51-100Mar 20, 2024 to Mar 27, 2025
- State-registered IARs · 4 to 3Mar 20, 2024 to Mar 27, 2025
- Discretionary RAUM · $575M to $604MMar 20, 2024 to Mar 27, 2025
- HNW RAUM · $519M to $559MMar 20, 2024 to Mar 27, 2025
- Individual RAUM · $65.6M to $57.7MMar 20, 2024 to Mar 27, 2025
- Non-discretionary RAUM · $11.4M to $12.6MMar 20, 2024 to Mar 27, 2025
- RAUM · $586M to $617MMar 20, 2024 to Mar 27, 2025
- Accounts · 936 to 938Oct 3, 2023 to Mar 20, 2024
- Advisory employees · 6 to 4Oct 3, 2023 to Mar 20, 2024
- HNW clients · 150 to 155Oct 3, 2023 to Mar 20, 2024
- Individual clients · 154 to 160Oct 3, 2023 to Mar 20, 2024
- Assets in custody · $101M to $113MOct 3, 2023 to Mar 20, 2024
- Employees · 9 to 7Oct 3, 2023 to Mar 20, 2024
- State-registered IARs · 6 to 4Oct 3, 2023 to Mar 20, 2024
- Discretionary RAUM · $517M to $575MOct 3, 2023 to Mar 20, 2024
- HNW RAUM · $464M to $519MOct 3, 2023 to Mar 20, 2024
- Individual RAUM · $63.3M to $65.6MOct 3, 2023 to Mar 20, 2024
- Non-discretionary RAUM · $10.7M to $11.4MOct 3, 2023 to Mar 20, 2024
Signals
1 dated events
- Hannah Marie Kaufman left Rs Crum Inc. for Betterment (registered 2023-09-29)Aug 23, 2023 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@rscrum.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- dan@rscrum.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- jon@rscrum.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- lynne@rscrum.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- mitch@rscrum.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- suzie@rscrum.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- terry@rscrum.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 949-428-9680reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 949-428-9696reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- LINKEDIN.COM/COMPANY/RS-CRUM-INC.reportedpublic record, Form ADV, Sep 17, 2026
- Website
- RSCRUM.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 949-428-9696reportedpublic record, Form ADV, Sep 9, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $120Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026