DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
B••••• W••••• S•••••••••
Legal name S••••••• P••••••• • A••••••• S••••••• I•••
Latest filing Sep 15, 2026
First filing on the tape Oct 15, 2020 · 21 filings
SEC status approved since Nov 16, 2020
RAUM
$236M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
97%
$228M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$47.1M
derived; firm RAUM over IAPD count
Employees
8
4 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
21 filings and snapshots on the tape
RAUM$236M as of May 5, 2026
Feb 11, 2021$116M then
HNW client RAUM$186M as of May 5, 2026
Feb 11, 2021$72.8M then
State-registered IARs (5.B.3)4 as of May 5, 2026
Feb 11, 20213 then
Employees (5.A)8 as of May 5, 2026
Feb 11, 20214 then
Private funds: no history
RAUM +28% over the last fiscal year+24% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Sep 15, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $47.1MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 46derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.2MderivedHNW RAUM over HNW clients
- Average account
- $292,064derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.6derivedItem 5.A over advisors
- Advisors per office
- 1.7derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +28%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +8.5%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consultingreportedItem 5.G
- Custody
- $9,224, 1 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$186M79%
- Individuals$41.7M18%
- Pension and profit-sharing plans$5.7M2.4%
- Charitable organizations$2.5M1.1%
- Individual clients
- 145reported
- HNW clients
- 84reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 807reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $9,224 for 1 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| B••••• A•••• H•••••Certified Financial Planner | Mechanicsburg, Pa | Mar 23, 2017 | 22 y | 1 |
| C•••••• B• M•••••••••Certified Financial Planner | San Diego, Ca | May 9, 2022 | 12 y | 0 |
| J••••• S••• M••••••••Certified Financial Planner | San Diego, Ca | Jan 1, 2025 | 23 y | 2 |
| D••••••• L•••••• L•••••Certified Financial Planner | San Diego, Ca | Jan 9, 2025 | 32 y | 1 |
| A••• K•••• W••••• | San Diego, Ca | Jul 15, 2025 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- E••••• P••••• to S••••• A•••••••• L••Jun 14, 2024 · RIA to RIA
Joined, latest
- D••••••• L•••••• L••••• from M•• F•••••••• S•••••••• I•••Jan 9, 2025 · Other
- B••••• A•••• H••••• from M•• F•••••••• S•••••••• I•••Mar 23, 2017 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- H•••••• B•••••• A•••• · Chief Executive Officer, Chief Compliance Officercontrolsince 09/2014 · owns 25% to 50%
- L•••••• D•••••••• L•••••• · Presidentcontrolsince 09/2014 · owns 25% to 50%
- M••••••••• J•••••• S••• · Chief Financial Officercontrolsince 12/2013 · owns 25% to 50%
Related persons
Schedule D 7.A
- B••••• I•••••••• S••••••• I•••real estaten
- B••••• A• H•••••investment companyy
- S••••• A•••••••• L••investment advisernRAUM $1.9B
- S••••••• C••••••••• G••••insurancen
Advisers that list B••••• W••••• S••••••••• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| San Diego, Ca · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
What changed
consecutive filings, newest first
- Financial planning clients · 101-250 to 101-250May 5, 2026 to Sep 15, 2026
- Succession · false to unsetMay 5, 2026 to Sep 15, 2026
- Other offices · 1 to 2Mar 10, 2026 to May 5, 2026
- Accounts · 728 to 807Sep 24, 2025 to Feb 12, 2026
- Advisory activities · 3 to 4Sep 24, 2025 to Feb 12, 2026
- HNW clients · 61 to 84Sep 24, 2025 to Feb 12, 2026
- Individual clients · 150 to 145Sep 24, 2025 to Feb 12, 2026
- Assets in custody · $18,788 to $9,224Sep 24, 2025 to Feb 12, 2026
- Employees · 5 to 8Sep 24, 2025 to Feb 12, 2026
- Financial planning clients · 51-100 to 101-250Sep 24, 2025 to Feb 12, 2026
- Other offices · 2 to 1Sep 24, 2025 to Feb 12, 2026
- Discretionary RAUM · $184M to $236MSep 24, 2025 to Feb 12, 2026
- HNW RAUM · $130M to $186MSep 24, 2025 to Feb 12, 2026
- Individual RAUM · $46.6M to $41.7MSep 24, 2025 to Feb 12, 2026
- Pension RAUM · $4.9M to $5.7MSep 24, 2025 to Feb 12, 2026
- RAUM · $184M to $236MSep 24, 2025 to Feb 12, 2026
- Financial planning clients · 51-100 to 51-100Feb 7, 2025 to Mar 25, 2025
- Accounts · 705 to 728Sep 23, 2024 to Feb 7, 2025
- HNW clients · 59 to 61Sep 23, 2024 to Feb 7, 2025
- Individual clients · 151 to 150Sep 23, 2024 to Feb 7, 2025
- Assets in custody · $18,428 to $18,788Sep 23, 2024 to Feb 7, 2025
- Employees · 8 to 5Sep 23, 2024 to Feb 7, 2025
- Financial planning clients · 101-250 to 51-100Sep 23, 2024 to Feb 7, 2025
- Discretionary RAUM · $152M to $184MSep 23, 2024 to Feb 7, 2025
- HNW RAUM · $111M to $130MSep 23, 2024 to Feb 7, 2025
- Individual RAUM · $34.4M to $46.6MSep 23, 2024 to Feb 7, 2025
- Pension RAUM · $4.0M to $4.9MSep 23, 2024 to Feb 7, 2025
- RAUM · $152M to $184MSep 23, 2024 to Feb 7, 2025
- Accounts · 578 to 705Jan 3, 2024 to Feb 16, 2024
- HNW clients · 53 to 59Jan 3, 2024 to Feb 16, 2024
- Individual clients · 144 to 151Jan 3, 2024 to Feb 16, 2024
- Assets in custody · $28,540 to $18,428Jan 3, 2024 to Feb 16, 2024
- Employees · 5 to 8Jan 3, 2024 to Feb 16, 2024
- Insurance-licensed employees · 0 to 1Jan 3, 2024 to Feb 16, 2024
- Financial planning clients · 51-100 to 101-250Jan 3, 2024 to Feb 16, 2024
- Discretionary RAUM · $122M to $152MJan 3, 2024 to Feb 16, 2024
- HNW RAUM · $87.8M to $111MJan 3, 2024 to Feb 16, 2024
- Individual RAUM · $29.7M to $34.4MJan 3, 2024 to Feb 16, 2024
- Non-discretionary RAUM · $1.1M to $0Jan 3, 2024 to Feb 16, 2024
- Pension RAUM · $4.2M to $4.0MJan 3, 2024 to Feb 16, 2024
Signals
2 dated events
- E••••• P••••• left B••••• W••••• S••••••••• for S••••• A•••••••• L•• (registered 2024-05-20)Jun 14, 2024 · Advisor changed firm · fact
- B••••• W••••• S••••••••• filed its initial SEC registration (Form ADV)Oct 15, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- H••••://WWW.LINKEDIN.COM/COMPANY/B•••••-WEALTH-S•••••••••reportedpublic record, Form ADV, Sep 18, 2026
- Firm profile
- linkedin.com/company/better-planningreportedpublic record, Form ADV, Sep 18, 2026
- Website
- startbetterplanning.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (619) 289-9670reportedpublic record, Form ADV, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $47.1Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026