DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

C•••• M•••• A•••••••• I••

Independent wealth managerWhittier, CaliforniaCRD 170784SEC 801-122069websiteIAPD
Latest filing Mar 31, 2026
First filing on the tape Jul 13, 2021 · 10 filings
SEC status approved since Aug 13, 2021
RAUM
$266M
reported, Item 5.F
Discretionary
59%
of RAUM
Private clients
98%
$262M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$88.6M
derived; firm RAUM over IAPD count
Employees
7
3 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$266M as of Mar 31, 2026
Mar 24, 2022$154M then
HNW client RAUM$130M as of Mar 31, 2026
Mar 24, 2022$38.5M then
State-registered IARs (5.B.3)3 as of Mar 31, 2026
Mar 24, 20223 then
Employees (5.A)7 as of Mar 31, 2026
Mar 24, 20227 then
Private funds: no history
RAUM +27% over the last fiscal year+20% a year over threeIARs 3 to 3
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
RAUM per advisor
$88.6MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
220derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.1MderivedHNW RAUM over HNW clients
Average account
$294,566derivedRAUM over accounts (5.F.2.f)
Discretionary
59%derivedof RAUM
Institutional
1.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.3derivedItem 5.A over advisors
Advisors per office
1.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+27%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+12%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Ownership
controlled by a public reporting companyderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$132M50%
  • High-net-worth individuals$130M49%
  • Pension and profit-sharing plans$2.7M1.0%
  • Corporations and businesses$1.3M0.5%
Individual clients
537reported
HNW clients
122reported
Pension plan clients
8reported
Charitable clients
0reported
Accounts
902reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.98 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
H••••••• C••••Certified Financial PlannerWhittier, CaNov 13, 202520 y2
W•••••• F•••• T•••••Personal Financial SpecialistCerritos, Ca Nov 21, 202524 y1
A•••• O•••••• M••••Certified Financial PlannerWhittier, CaNov 25, 202529 y2
Advisor movement
0 left, 3 joined in 12 months
net +3 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • C••••• H••••••• · Chief Financial Officer, Secretarycontrol
    since 12/2013 · owns 50% to 75%
  • M••••• A••••• O•••••• · President, Chief Compliance Officercontrol
    since 12/2013 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Whittier, Ca · principal330
Offices
Schedule D 1.F, the 25 largest
  • Cerritos, CA1 employees
What changed
consecutive filings, newest first
  • Accounts · 810 to 902
    Mar 25, 2025 to Mar 31, 2026
  • Corporate clients · 7 to 8
    Mar 25, 2025 to Mar 31, 2026
  • HNW clients · 59 to 122
    Mar 25, 2025 to Mar 31, 2026
  • Individual clients · 529 to 537
    Mar 25, 2025 to Mar 31, 2026
  • Pension plan clients · 6 to 8
    Mar 25, 2025 to Mar 31, 2026
  • Discretionary RAUM · $118M to $156M
    Mar 25, 2025 to Mar 31, 2026
  • HNW RAUM · $86.2M to $130M
    Mar 25, 2025 to Mar 31, 2026
  • Individual RAUM · $119M to $132M
    Mar 25, 2025 to Mar 31, 2026
  • Non-discretionary RAUM · $91.3M to $110M
    Mar 25, 2025 to Mar 31, 2026
  • Pension RAUM · $2.6M to $2.7M
    Mar 25, 2025 to Mar 31, 2026
  • RAUM · $209M to $266M
    Mar 25, 2025 to Mar 31, 2026
  • Accounts · 808 to 810
    Dec 9, 2024 to Mar 25, 2025
  • Corporate clients · 8 to 7
    Dec 9, 2024 to Mar 25, 2025
  • HNW clients · 41 to 59
    Dec 9, 2024 to Mar 25, 2025
  • Individual clients · 526 to 529
    Dec 9, 2024 to Mar 25, 2025
  • Financial planning clients · 101-250 to 101-250
    Dec 9, 2024 to Mar 25, 2025
  • Discretionary RAUM · $73.4M to $118M
    Dec 9, 2024 to Mar 25, 2025
  • HNW RAUM · $45.1M to $86.2M
    Dec 9, 2024 to Mar 25, 2025
  • Individual RAUM · $119M to $119M
    Dec 9, 2024 to Mar 25, 2025
  • Non-discretionary RAUM · $94.4M to $91.3M
    Dec 9, 2024 to Mar 25, 2025
  • Pension RAUM · $2.1M to $2.6M
    Dec 9, 2024 to Mar 25, 2025
  • RAUM · $168M to $209M
    Dec 9, 2024 to Mar 25, 2025
  • Accounts · 793 to 808
    Oct 19, 2023 to Mar 29, 2024
  • HNW clients · 53 to 41
    Oct 19, 2023 to Mar 29, 2024
  • Individual clients · 726 to 526
    Oct 19, 2023 to Mar 29, 2024
  • Discretionary RAUM · $52.5M to $73.4M
    Oct 19, 2023 to Mar 29, 2024
  • HNW RAUM · $38.4M to $45.1M
    Oct 19, 2023 to Mar 29, 2024
  • Individual RAUM · $106M to $119M
    Oct 19, 2023 to Mar 29, 2024
  • Non-discretionary RAUM · $99.7M to $94.4M
    Oct 19, 2023 to Mar 29, 2024
  • Pension RAUM · $5.6M to $2.1M
    Oct 19, 2023 to Mar 29, 2024
  • RAUM · $152M to $168M
    Oct 19, 2023 to Mar 29, 2024
  • Accounts · 767 to 793
    Mar 24, 2022 to Mar 29, 2023
  • Corporate clients · 4 to 8
    Mar 24, 2022 to Mar 29, 2023
  • HNW clients · 28 to 53
    Mar 24, 2022 to Mar 29, 2023
  • Individual clients · 515 to 726
    Mar 24, 2022 to Mar 29, 2023
  • Pension plan clients · 8 to 6
    Mar 24, 2022 to Mar 29, 2023
  • Financial planning clients · 51-100 to 101-250
    Mar 24, 2022 to Mar 29, 2023
  • HQ city · DOWNEY to WHITTIER
    Mar 24, 2022 to Mar 29, 2023
  • Discretionary RAUM · $30.8M to $52.5M
    Mar 24, 2022 to Mar 29, 2023
  • HNW RAUM · $38.5M to $38.4M
    Mar 24, 2022 to Mar 29, 2023
Signals
1 dated events
  • C•••• M•••• A•••••••• I•• filed its initial SEC registration (Form ADV)
    Jul 13, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
info@cerdamunoz.comreportedpublished by the firm, firm site, Sep 16, 2026
Business phone
562-667-2130reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
562-222-4525reportedpublished by the firm, firm site, Sep 16, 2026
Website
C••••M••••.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
562-222-4525reportedpublic record, Form ADV, Mar 31, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$88.6Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026