DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
S••••••• B•• C•••••• A•••••••• L••
Latest filing Jul 31, 2026
First filing on the tape Feb 5, 2016 · 29 filings
SEC status approved since Feb 9, 2016
RAUM
$298M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
18
18 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
12
reported on Schedule D
History
29 filings and snapshots on the tape
RAUM$298M as of Jul 31, 2026
Mar 29, 2016$126M then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Jul 31, 2026
Mar 29, 20160 then
Employees (5.A)18 as of Jul 31, 2026
Mar 29, 201626 then
Private funds12 as of Jul 31, 2026
Mar 29, 20164 then
RAUM -22% over the last fiscal year-24% a year over threeIARs 0 to 0offices 2 to 0
Practice profile
derived from the filing of Jul 31, 2026; every figure names its basis
- RAUM per advisor
- unknownderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $24.8MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- unknownderivedItem 5.A over advisors
- Advisors per office
- unknownderived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -22%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, performance-based, otherreportedItem 5.E
- Advisory activities
- portfolio management for pooled vehiclesreportedItem 5.G
- Custody
- $298M, 12 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
- marketing includes testimonials (5.L.1.c)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pooled investment vehicles$298M100%
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 12reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- $298M for 12 clientsreported
- Compensation
- % of AUM, performancereported
- Class basis
- private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
12 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| S••••••• B•• C•••••• P••••••• I•• L• | Real Estate Fund | $194M | 4 | Mar 30, 2023 |
| S••••••• B•• C•••••• P••••••• I••• L• | Real Estate Fund | $126M | 67 | Mar 28, 2019 |
| S••• I• Q•••••••• P••••••••• L• | Real Estate Fund | $86.9M | 75 | Feb 5, 2016 |
| 3•• N• M••••••• P•••••••• L•• | Real Estate Fund | $48.7M | 274 | Mar 30, 2021 |
| S••••••• B•• C•••••• P••••••• I• L•• | Real Estate Fund | $35.8M | 29 | Dec 11, 2014 |
| 3•• N• M••••• P•••••••• L•• | Real Estate Fund | $35.3M | 16 | Mar 22, 2022 |
| S••••••• S•••••• P•••••••• L•• | Real Estate Fund | $22.8M | 12 | Mar 22, 2022 |
| S••••••• B•• C•••••• P••••••• I•• L• | Real Estate Fund | $17.6M | 56 | Feb 5, 2016 |
| S••••••• S•••••• P••••••• P•• L•• | Real Estate Fund | $6.0M | 4 | Mar 30, 2023 |
| S••• I•• • A•• L• | Real Estate Fund | $5.8M | 26 | Mar 30, 2021 |
| C•••••• K•••••••• M••••••• L•• | Real Estate Fund | $4.4M | 7 | Jul 7, 2020 |
| 1••• P••• M••••••• L•• | Real Estate Fund | $2.6M | 12 | Mar 22, 2022 |
Owners and control persons
Schedule A and B, latest filing
- B•••••••• M••••••• J••• · Chief Finance Officercontrolsince 11/2022 · owns less than 5%
- C••••• K•••••• · Managing Principalcontrolsince 06/2018 · owns less than 5%
- G••••• A•••••• L••• · Chief Executive Officercontrolsince 06/2014 · owns less than 5%
- L••• C••••• Y•• · Chief Investment Officercontrolsince 06/2018 · owns less than 5%
- M••••• D•••• J••• · Managing Principalcontrolsince 06/2018 · owns less than 5%
- M••••• M••••••• R•••••• · Chief Design Officercontrolsince 06/2018 · owns less than 5%
- S••••••• G••••••• J••• · Chief Compliance Officercontrolsince 03/2022 · owns less than 5%
- G••••• A•••••• L••• · Membercontrolsince 10/2007 · owns 75% or more of G•••• H•••••••• L••
Entity owners
- S••••••• B•• H••••••• G••••• L•• · Sole Memberdirect · owns 75% or more
- G•••• H•••••••• L•• · Memberindirect · owns 25% to 50% of S••••••• B••• L••
- S••••••• B••• L•• · Memberindirect · owns 75% or more of S••••••• B•• H••••••• G••••• L••
Related persons
Schedule D 7.A
- 3•• N• M••••••• D••••••••• L••pooled vehicle sponsorn
- 3•• N• M••••• M••••••• L••pooled vehicle sponsorn
- C••••• P••••• M••••••• L••pooled vehicle sponsorn
- F••• C•••••• C•••••• A•••••••• L••investment advisern
- F••• C•••••• T••••• F••• M••••••••• L••pooled vehicle sponsorn
- M•• F•••••••• M••••••• L••pooled vehicle sponsorn
- M•• F•••••••• S••••••• L••pooled vehicle sponsorn
- S• S••••••• S•••••• P•• L••pooled vehicle sponsorn
- S• S••••••• S••••••• L••pooled vehicle sponsorn
- S••• 1••• P•••• L••pooled vehicle sponsorn
- S••• I• C•••••• K••••••••• L••pooled vehicle sponsorn
- S••••••• B•• C•••••• M••••••••• L••pooled vehicle sponsorn
- S••••••• B•• C•••••• P••••••• I• G•• L••pooled vehicle sponsorn
- S••••••• B•• C•••••• P••••••• I•• G•• L••pooled vehicle sponsorn
- S••••••• B•• C•••••• P••••••• I• G•• L•pooled vehicle sponsorn
- S••••••• B•• R•••••• L••investment companyn
Offices
Schedule D 1.F, the 25 largest
- San Diego, CA8 employees
- Newport Beach, CA6 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- employee count dropChange between filings · filing Mar 30, 2026employees (Item 5.A) moved from 33.0 to 22.0 (-33.0%) between the annual amendments of 2025-03-28 and 2026-03-30; the peer median change was 0.0% (393 comparable advisers, 6.0th percentile of changes)peers: ASSET_M••••••, $100M to $500M (393) · 6.1% percentile
What changed
consecutive filings, newest first
- Advisory employees · 22 to 18Mar 30, 2026 to Jul 31, 2026
- Employees · 22 to 18Mar 30, 2026 to Jul 31, 2026
- Other offices · 2 to 0Mar 30, 2026 to Jul 31, 2026
- Advisory employees · 33 to 22Dec 12, 2025 to Mar 30, 2026
- Assets in custody · $383M to $298MDec 12, 2025 to Mar 30, 2026
- Employees · 33 to 22Dec 12, 2025 to Mar 30, 2026
- Discretionary RAUM · $383M to $298MDec 12, 2025 to Mar 30, 2026
- Pooled vehicle RAUM · $383M to $298MDec 12, 2025 to Mar 30, 2026
- RAUM · $383M to $298MDec 12, 2025 to Mar 30, 2026
- Advisory employees · 38 to 33Mar 28, 2024 to Mar 28, 2025
- Assets in custody · $586M to $383MMar 28, 2024 to Mar 28, 2025
- Employees · 38 to 33Mar 28, 2024 to Mar 28, 2025
- Financial planning clients · unset to Mar 28, 2024 to Mar 28, 2025
- Discretionary RAUM · $586M to $383MMar 28, 2024 to Mar 28, 2025
- Pooled vehicle RAUM · $586M to $383MMar 28, 2024 to Mar 28, 2025
- RAUM · $586M to $383MMar 28, 2024 to Mar 28, 2025
- Advisory employees · 39 to 38Feb 7, 2024 to Mar 28, 2024
- Assets in custody · $678M to $586MFeb 7, 2024 to Mar 28, 2024
- Employees · 39 to 38Feb 7, 2024 to Mar 28, 2024
- Other offices · 1 to 2Feb 7, 2024 to Mar 28, 2024
- Discretionary RAUM · $678M to $586MFeb 7, 2024 to Mar 28, 2024
- Pooled vehicle RAUM · $678M to $586MFeb 7, 2024 to Mar 28, 2024
- RAUM · $678M to $586MFeb 7, 2024 to Mar 28, 2024
- Accounts · 10 to 12Jan 24, 2023 to Mar 30, 2023
- Advisory employees · 34 to 39Jan 24, 2023 to Mar 30, 2023
- Pooled vehicle clients · 10 to 12Jan 24, 2023 to Mar 30, 2023
- Assets in custody · $602M to $678MJan 24, 2023 to Mar 30, 2023
- Employees · 34 to 39Jan 24, 2023 to Mar 30, 2023
- Private funds · 10 to 12Jan 24, 2023 to Mar 30, 2023
- Discretionary RAUM · $602M to $678MJan 24, 2023 to Mar 30, 2023
- Pooled vehicle RAUM · $602M to $678MJan 24, 2023 to Mar 30, 2023
- RAUM · $602M to $678MJan 24, 2023 to Mar 30, 2023
- Other offices · 0 to 1Mar 22, 2022 to Mar 23, 2022
- Accounts · 5 to 10Apr 25, 2021 to Mar 22, 2022
- Advisory employees · 27 to 34Apr 25, 2021 to Mar 22, 2022
- Pooled vehicle clients · 5 to 10Apr 25, 2021 to Mar 22, 2022
- Assets in custody · $496M to $602MApr 25, 2021 to Mar 22, 2022
- Employees · 27 to 34Apr 25, 2021 to Mar 22, 2022
- Private funds · 7 to 10Apr 25, 2021 to Mar 22, 2022
- Discretionary RAUM · $496M to $602MApr 25, 2021 to Mar 22, 2022
Signals
10 dated events
- S••••••• B•• C•••••• A•••••••• L•• reported RAUM $382.9M, down 35% from $586.3M (2024-03-28 to 2025-03-28)Mar 28, 2025 · ria raum c••••e · derived
- R••• E•••••• (Managing Principal) no longer on Schedule A of S••••••• B•• C•••••• A•••••••• L•• (listed 2023-07-02, absent 2024-02-07)Feb 7, 2024 · Control person left · inference
- M••• B••••••• (Chief Finance Officer) appeared on Schedule A of S••••••• B•• C•••••• A•••••••• L••Jan 24, 2023 · Control person joined · fact
- Lawrence Scott Goodman (Trustee) no longer on Schedule A of S••••••• B•• C•••••• A•••••••• L•• (listed 2022-08-12, absent 2023-01-24)Jan 24, 2023 · Control person left · inference
- Louis Michael Keesey (Chief Financial Officer) no longer on Schedule A of S••••••• B•• C•••••• A•••••••• L•• (listed 2022-04-25, absent 2022-08-12)Aug 12, 2022 · Control person left · inference
- Lawrence Scott Goodman (Trustee) appeared on Schedule A of S••••••• B•• C•••••• A•••••••• L••Jul 7, 2020 · Control person joined · fact
- R••• E•••••• (Managing Principal) appeared on Schedule A of S••••••• B•• C•••••• A•••••••• L••Mar 30, 2020 · Control person joined · fact
- K•••••• C•••• (Managing Principal) appeared on Schedule A of S••••••• B•• C•••••• A•••••••• L••Mar 30, 2020 · Control person joined · fact
- C•••• Lee (Chief Investment Officer) appeared on Schedule A of S••••••• B•• C•••••• A•••••••• L••Mar 30, 2020 · Control person joined · fact
- S••••••• B•• C•••••• A•••••••• L•• filed its initial SEC registration (Form ADV)Feb 5, 2016 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
- S••••••• B•• C•••••• A•••••••• L•• · Private Equityshared crd · organization
How to reach
public business contact points only, each with its source
- Firm profile
- LINKEDIN.COM/COMPANY/S•••••••-BAYreportedpublic record, Form ADV, Sep 18, 2026
- Website
- linkin.bio/sterlingbayreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (312) 466-4100reportedpublic record, Form ADV, Jul 31, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026
Across the graphs
S••••••• B•• C•••••• A•••••••• L•• is the same institution as 1 record in Real Estate Funds.
Real Estate Funds1
Which record it is in each graph, what it is called there, and what the two were joined on. The Data Factory holds all nine graphs and the identity layer between them.
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