DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Gr Financial Group, LLC

Independent wealth managerTucson, ArizonaCRD 172370SEC 801-80641websiteIAPD
Latest filing Aug 10, 2026
First filing on the tape Nov 18, 2014 · 43 filings
SEC status approved since Dec 5, 2014
RAUM
$1.1B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$1.0B individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$150M
derived; firm RAUM over IAPD count
Employees
10
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
43 filings and snapshots on the tape
RAUM$1.1B as of Aug 10, 2026
Mar 27, 2015$189M then
HNW client RAUM$637M as of Aug 10, 2026
Feb 2, 2018$156M then
State-registered IARs (5.B.3)7 as of Aug 10, 2026
Mar 27, 20155 then
Employees (5.A)10 as of Aug 10, 2026
Mar 27, 20158 then
Private funds: no history
RAUM +7.3% over the last fiscal year+12% a year over threeIARs 7 to 7
Practice profile
derived from the filing of Aug 10, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$150MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
221derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.2MderivedHNW RAUM over HNW clients
Average account
$412,537derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
7.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+7.3%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-0.6%derived
Compensation
percentage of assets, fixed fees, performance-based, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Custody
$55.1M, 185 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$637M60%
  • Individuals$410M39%
  • Corporations and businesses$6.0M0.6%
Individual clients
1,258reported
HNW clients
290reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
2,552reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
$55.1M for 185 clientsreported
Compensation
% of AUM, fixed, performancereported
Class basis
private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Scott Douglas GenzmanTucson, AzDec 5, 201433 y3
Lynsey Marie RichterTucson, AzFeb 3, 201520 y2
Ryan Scott GenzmanTucson, AzFeb 10, 201513 y1
Sandra Lynn WidmerTucson, AzFeb 10, 201516 y1
Benjamin Scott GenzmanTucson, AzFeb 10, 201513 y1
Jamie Deann GonzalesTucson, AzAug 11, 202310 y1
Adam Thomas MccartyTucson, AzFeb 3, 202512 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Teams: two or more advisors moving together within fourteen days, from one state
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Scott Benjamin Genzman · Managing Member, Vice Presidentcontrol
        since 07/2019 · owns 25% to 50%
      • Scott Ryan Genzman · Managing Member, Vice Presidentcontrol
        since 07/2019 · owns 25% to 50%
      • Marie Lynsey Richter · Managing Member, Presidentcontrol
        since 01/2023 · owns 25% to 50%
      • Louise Tina Mitchell · Chief Compliance Officer
        since 04/2026 · owns less than 5%
      Related persons
      Schedule D 7.A
      No related person reported.
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      Tucson, Az · principal700
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Accounts · 2,476 to 2,552
        Oct 17, 2025 to Mar 12, 2026
      • HNW clients · 254 to 290
        Oct 17, 2025 to Mar 12, 2026
      • Individual clients · 1,304 to 1,258
        Oct 17, 2025 to Mar 12, 2026
      • Assets in custody · $51.3M to $55.1M
        Oct 17, 2025 to Mar 12, 2026
      • Discretionary RAUM · $981M to $1.1B
        Oct 17, 2025 to Mar 12, 2026
      • HNW RAUM · $559M to $637M
        Oct 17, 2025 to Mar 12, 2026
      • Individual RAUM · $417M to $410M
        Oct 17, 2025 to Mar 12, 2026
      • RAUM · $981M to $1.1B
        Oct 17, 2025 to Mar 12, 2026
      • Financial planning clients · 0 to 0
        Mar 18, 2025 to Oct 17, 2025
      • Accounts · 2,394 to 2,476
        Oct 31, 2024 to Mar 18, 2025
      • HNW clients · 218 to 254
        Oct 31, 2024 to Mar 18, 2025
      • Individual clients · 1,298 to 1,304
        Oct 31, 2024 to Mar 18, 2025
      • Assets in custody · $34.3M to $51.3M
        Oct 31, 2024 to Mar 18, 2025
      • Employees · 9 to 10
        Oct 31, 2024 to Mar 18, 2025
      • State-registered IARs · 6 to 7
        Oct 31, 2024 to Mar 18, 2025
      • Discretionary RAUM · $815M to $981M
        Oct 31, 2024 to Mar 18, 2025
      • HNW RAUM · $440M to $559M
        Oct 31, 2024 to Mar 18, 2025
      • Individual RAUM · $370M to $417M
        Oct 31, 2024 to Mar 18, 2025
      • RAUM · $815M to $981M
        Oct 31, 2024 to Mar 18, 2025
      • Succession · true to false
        Oct 31, 2024 to Mar 18, 2025
      • Succession · false to true
        Mar 29, 2024 to Oct 31, 2024
      • Accounts · 2,386 to 2,394
        Feb 24, 2024 to Mar 29, 2024
      • Corporate clients · unset to 5.0
        Feb 24, 2024 to Mar 29, 2024
      • HNW clients · 207 to 218
        Feb 24, 2024 to Mar 29, 2024
      • Individual clients · 1,267 to 1,298
        Feb 24, 2024 to Mar 29, 2024
      • Assets in custody · $30.7M to $34.3M
        Feb 24, 2024 to Mar 29, 2024
      • Discretionary RAUM · $740M to $815M
        Feb 24, 2024 to Mar 29, 2024
      • HNW RAUM · $397M to $440M
        Feb 24, 2024 to Mar 29, 2024
      • Individual RAUM · $343M to $370M
        Feb 24, 2024 to Mar 29, 2024
      • RAUM · $740M to $815M
        Feb 24, 2024 to Mar 29, 2024
      • Accounts · 2,356 to 2,386
        Dec 15, 2022 to Feb 1, 2023
      • BD registered reps · 3 to 1
        Dec 15, 2022 to Feb 1, 2023
      • HNW clients · 256 to 207
        Dec 15, 2022 to Feb 1, 2023
      • Individual clients · 1,272 to 1,267
        Dec 15, 2022 to Feb 1, 2023
      • Assets in custody · $34.6M to $30.7M
        Dec 15, 2022 to Feb 1, 2023
      • Employees · 10 to 9
        Dec 15, 2022 to Feb 1, 2023
      • Discretionary RAUM · $854M to $740M
        Dec 15, 2022 to Feb 1, 2023
      • HNW RAUM · $514M to $397M
        Dec 15, 2022 to Feb 1, 2023
      • Individual RAUM · $341M to $343M
        Dec 15, 2022 to Feb 1, 2023
      • RAUM · $854M to $740M
        Dec 15, 2022 to Feb 1, 2023
      Signals
      8 dated events
      • Gr Financial Group, Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)
        Oct 31, 2024 · Succession (Item 4) · fact
      • Douglas Scott Genzman (Managing Member, Senior Vice President) no longer on Schedule A of Gr Financial Group, Llc (listed 2024-03-29, absent 2024-10-31)
        Oct 31, 2024 · Control person left · inference
      • Jean Sonja Saponara (Chief Compliance Officer) no longer on Schedule A of Gr Financial Group, Llc (listed 2023-02-01, absent 2023-09-18)
        Sep 18, 2023 · Control person left · inference
      • Gr Financial Group, Llc reported RAUM $733.7M, up 39% from $528.7M (2020-12-16 to 2021-02-12)
        Feb 12, 2021 · RAUM change · derived
      • Scott Ryan Genzman (Managing Member) appeared on Schedule A of Gr Financial Group, Llc
        Feb 18, 2020 · Control person joined · fact
      • Scott Benjamin Genzman (Managing Member) appeared on Schedule A of Gr Financial Group, Llc
        Feb 18, 2020 · Control person joined · fact
      • Gr Financial Group, Llc reported RAUM $389.7M, up 36% from $285.9M (2018-01-10 to 2018-02-02)
        Feb 2, 2018 · RAUM change · derived
      • Reggie And Ty, Llc filed its initial SEC registration (Form ADV)
        Nov 18, 2014 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Firm profile
      linkedin.com/company/gr-financial-group-llcreportedpublic record, Form ADV, Sep 17, 2026
      Website
      GR-FINANCIALGROUP.COMreportedpublic record, Form ADV, Sep 17, 2026
      Principal office phone
      520-577-4711reportedpublic record, Form ADV, Aug 10, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Independent wealth managerderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      $150Mderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026