DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Sentry Advisors, LLC
Latest filing Mar 5, 2026
First filing on the tape Dec 8, 2014 · 33 filings
SEC status approved since Jan 6, 2015
RAUM
$2.4B
reported, Item 5.F
Discretionary
10%
of RAUM
Private clients
96%
$2.3B individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$602M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
33 filings and snapshots on the tape
RAUM$2.4B as of Mar 5, 2026
Mar 28, 2016$706M then
HNW client RAUM$2.3B as of Mar 5, 2026
Mar 27, 2018$1.1B then
State-registered IARs (5.B.3)4 as of Mar 5, 2026
Mar 28, 20162 then
Employees (5.A)4 as of Mar 5, 2026
Mar 28, 20166 then
Private funds: no history
RAUM -2.3% over the last fiscal year+6.3% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Mar 5, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- UHNW private wealth · private-client share at least 50 percent, HNW at least 90 percent of private-client RAUM, and average HNW client assets at least $10M
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $602MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 37derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $19.1MderivedHNW RAUM over HNW clients
- Average account
- $3.8MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 10%derivedof RAUM
- Institutional
- 3.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- -2.3%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +1.4%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, otherreportedItem 5.G
- Wrap fee program
- $295MreportedItem 5.I
- Custody
- $50.4M, 109 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$2.3B96%
- Charitable organizations$90.3M3.7%
- Individuals$6.1M0.3%
- Individual clients
- 27reported
- HNW clients
- 121reported
- Pension plan clients
- n/areported
- Charitable clients
- 35reported
- Accounts
- 629reported
- Financial planning clients
- 11-25reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $50.4M for 109 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.96 fund_share=0.0 institutional_share=0.04 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Elizabeth A Ly | San Francisco, Ca | Feb 19, 2015 | 25 y | 1 |
| Susanna L Han | San Francisco, Ca | Feb 19, 2015 | 17 y | 1 |
| Gregory Sutton Powell | San Francisco, Ca | Feb 19, 2015 | 33 y | 2 |
| Alexander Hixon FlaggCertified Financial Planner | San Francisco, Ca | Mar 23, 2015 | 33 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Alexander Hixon Flagg from Deutsche Bank Securities Inc.Mar 23, 2015 · Other
- Gregory Sutton Powell from Deutsche Bank Securities Inc.Feb 19, 2015 · Other
- Elizabeth A Ly from Deutsche Bank Securities Inc.Feb 19, 2015 · Other
- Susanna L Han from Deutsche Bank Securities Inc.Feb 19, 2015 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 4 joined from Deutsche Bank Securities Inc.Feb 10, 2015 · San Francisco, Ca
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Hixon Alexander Flagg · Managing Member/ Principalcontrolsince 01/2015 · owns 50% to 75%
- A Elizabeth Ly · Chief Compliance Officercontrolsince 03/2018 · owns less than 5%
- Sutton Gregory Powell · Managing Member/ Principalcontrolsince 01/2015 · owns 50% to 75%
Related persons
Schedule D 7.A
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| San Francisco, Ca · principal | 4 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Issaquah, WA2 employees
What changed
consecutive filings, newest first
- Accounts · 621 to 629Mar 11, 2025 to Mar 5, 2026
- Charity clients · 34 to 35Mar 11, 2025 to Mar 5, 2026
- HNW clients · 119 to 121Mar 11, 2025 to Mar 5, 2026
- Assets in custody · $54.1M to $50.4MMar 11, 2025 to Mar 5, 2026
- Discretionary RAUM · $237M to $242MMar 11, 2025 to Mar 5, 2026
- HNW RAUM · $2.4B to $2.3BMar 11, 2025 to Mar 5, 2026
- Individual RAUM · $5.6M to $6.1MMar 11, 2025 to Mar 5, 2026
- Non-discretionary RAUM · $2.2B to $2.2BMar 11, 2025 to Mar 5, 2026
- RAUM · $2.5B to $2.4BMar 11, 2025 to Mar 5, 2026
- Accounts · 577 to 621Mar 13, 2024 to Mar 11, 2025
- HNW clients · 111 to 119Mar 13, 2024 to Mar 11, 2025
- Individual clients · 25 to 27Mar 13, 2024 to Mar 11, 2025
- Assets in custody · $25.4M to $54.1MMar 13, 2024 to Mar 11, 2025
- Financial planning clients · 11-25 to 11-25Mar 13, 2024 to Mar 11, 2025
- Discretionary RAUM · $303M to $237MMar 13, 2024 to Mar 11, 2025
- HNW RAUM · $2.9B to $2.4BMar 13, 2024 to Mar 11, 2025
- Individual RAUM · $5.2M to $5.6MMar 13, 2024 to Mar 11, 2025
- Non-discretionary RAUM · $2.7B to $2.2BMar 13, 2024 to Mar 11, 2025
- RAUM · $3.0B to $2.5BMar 13, 2024 to Mar 11, 2025
- Accounts · 560 to 577Mar 28, 2023 to Mar 12, 2024
- Charity clients · 29 to 34Mar 28, 2023 to Mar 12, 2024
- HNW clients · 108 to 111Mar 28, 2023 to Mar 12, 2024
- Individual clients · 21 to 25Mar 28, 2023 to Mar 12, 2024
- Assets in custody · $31.2M to $25.4MMar 28, 2023 to Mar 12, 2024
- Discretionary RAUM · $206M to $303MMar 28, 2023 to Mar 12, 2024
- HNW RAUM · $1.9B to $2.9BMar 28, 2023 to Mar 12, 2024
- Individual RAUM · $4.2M to $5.2MMar 28, 2023 to Mar 12, 2024
- Non-discretionary RAUM · $1.8B to $2.7BMar 28, 2023 to Mar 12, 2024
- RAUM · $2.0B to $3.0BMar 28, 2023 to Mar 12, 2024
- Accounts · 527 to 560Dec 14, 2022 to Mar 28, 2023
- Advisory activities · 4 to 5Dec 14, 2022 to Mar 28, 2023
- Charity clients · 25 to 29Dec 14, 2022 to Mar 28, 2023
- HNW clients · 107 to 108Dec 14, 2022 to Mar 28, 2023
- Individual clients · 18 to 21Dec 14, 2022 to Mar 28, 2023
- Assets in custody · $45.7M to $31.2MDec 14, 2022 to Mar 28, 2023
- Discretionary RAUM · $236M to $206MDec 14, 2022 to Mar 28, 2023
- HNW RAUM · $2.9B to $1.9BDec 14, 2022 to Mar 28, 2023
- Individual RAUM · $4.2M to $4.2MDec 14, 2022 to Mar 28, 2023
- Non-discretionary RAUM · $2.7B to $1.8BDec 14, 2022 to Mar 28, 2023
- RAUM · $3.0B to $2.0BDec 14, 2022 to Mar 28, 2023
Signals
6 dated events
- Sentry Advisors, Llc reported RAUM $3.0B, up 50% from $2.0B (2023-03-28 to 2024-03-12)Mar 12, 2024 · RAUM change · derived
- Sentry Advisors, Llc reported RAUM $2.0B, down 32% from $3.0B (2022-12-14 to 2023-03-28)Mar 28, 2023 · RAUM change · derived
- Sentry Advisors, Llc reported RAUM $2.5B, up 35% from $1.9B (2021-01-06 to 2021-03-03)Mar 3, 2021 · RAUM change · derived
- Sentry Advisors, Llc reported RAUM $1.9B, up 34% from $1.4B (2019-06-17 to 2020-03-28)Mar 28, 2020 · RAUM change · derived
- Sentry Advisors, Llc reported RAUM $1.1B, up 42% from $808.1M (2017-03-30 to 2018-02-08)Feb 8, 2018 · RAUM change · derived
- Sentry Advisors, Llc filed its initial SEC registration (Form ADV)Dec 8, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
- Sentry Advisors, LLC · Private Equityshared crd · intermediary
How to reach
public business contact points only, each with its source
- Business email
- info@sentryadv.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business email
- liz@sentryadv.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 415-229-9070reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 415-229-9071reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 415-229-9072reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- SENTRYADV.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 415-229-9070reportedpublic record, Form ADV, Mar 5, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $602Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026