DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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Former SEC-registered adviser

S•••• I•••••••• L••

Former SEC-registered adviserSanta Monica, CaliforniaCRD 285058SEC 801-108656IAPD
Latest filing Apr 9, 2019
First filing on the tape Nov 4, 2016 · 8 filings
RAUM
$33.0M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
75%
$24.7M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
43
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
8 filings and snapshots on the tape
RAUM$33.0M as of Mar 29, 2019
Mar 17, 2017$6.6M then
HNW client RAUM$4.7M as of Mar 29, 2019
Mar 27, 2018$2.0M then
State-registered IARs (5.B.3)0 as of Mar 29, 2019
Mar 17, 20170 then
Employees (5.A)43 as of Mar 29, 2019
Mar 17, 201710 then
Private funds: no history
RAUM +101% over the last fiscal yearIARs 0 to 0offices 1 to 0
Practice profile
derived from the filing of Apr 9, 2019; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
$7,441derivedHNW RAUM over HNW clients
Average account
$2,339derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived1 offices incl. principal (1.F.5)
RAUM growth, one year
+101%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
+66%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
Wrap fee program
$33.0MreportedItem 5.I
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$19.9M60%
  • Corporations and businesses$8.4M25%
  • High-net-worth individuals$4.7M14%
Individual clients
13,484reported
HNW clients
636reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
14,122reported
Financial planning clients
n/areported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • B••••• V•••••• W•••••• · Chief Operating Officercontrol
        since 12/2018 · owns less than 5%
      • F•••••• D••••• N••••• W••••• · Chief Executive Officercontrol
        since 01/2015 · owns less than 5%
      • M••••••••• L•••••• T••••••• · Chief Legal Officercontrol
        since 01/2015 · owns less than 5%
      • R•••••• C••••• E••••• · Chief Compliance Officercontrol
        since 01/2019 · owns less than 5%
      Entity owners
      • S•••• I•••••••• H•••••• L•• · Managing Member
        direct · owns 75% or more
      • P•••••• L••• I•••••••• C•••••• · Managing Member
        indirect · owns 75% or more of S•••• I•••••••• H•••••• L••
      • P•••••• L••••••• · Owner
        indirect · owns 75% or more of P•••••• L••• I•••••••• C••••••
      • P•••••• M••••• H•••••• C•••••• · Owner
        indirect · owns 75% or more of P•••••• L•••••••
      Related persons
      Schedule D 7.A
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Accounts · 16,700 to 14,122
        Jan 14, 2019 to Mar 29, 2019
      • Advisory employees · 6 to 4
        Jan 14, 2019 to Mar 29, 2019
      • HNW clients · 349 to 636
        Jan 14, 2019 to Mar 29, 2019
      • Individual clients · 16,700 to 13,484
        Jan 14, 2019 to Mar 29, 2019
      • Employees · 32 to 43
        Jan 14, 2019 to Mar 29, 2019
      • Other offices · 1 to 0
        Jan 14, 2019 to Mar 29, 2019
      • Discretionary RAUM · $21.1M to $33.0M
        Jan 14, 2019 to Mar 29, 2019
      • HNW RAUM · $2.4M to $4.7M
        Jan 14, 2019 to Mar 29, 2019
      • Individual RAUM · $10.5M to $19.9M
        Jan 14, 2019 to Mar 29, 2019
      • RAUM · $21.1M to $33.0M
        Jan 14, 2019 to Mar 29, 2019
      • Accounts · 8,484 to 16,700
        Mar 27, 2018 to Aug 17, 2018
      • HNW clients · 462 to 349
        Mar 27, 2018 to Aug 17, 2018
      • Individual clients · 8,021 to 16,700
        Mar 27, 2018 to Aug 17, 2018
      • Employees · 30 to 32
        Mar 27, 2018 to Aug 17, 2018
      • Discretionary RAUM · $16.4M to $21.1M
        Mar 27, 2018 to Aug 17, 2018
      • HNW RAUM · $2.0M to $2.4M
        Mar 27, 2018 to Aug 17, 2018
      • Individual RAUM · $6.4M to $10.5M
        Mar 27, 2018 to Aug 17, 2018
      • RAUM · $16.4M to $21.1M
        Mar 27, 2018 to Aug 17, 2018
      • Accounts · 18 to 8,484
        Mar 17, 2017 to Mar 27, 2018
      • Advisory employees · 3 to 6
        Mar 17, 2017 to Mar 27, 2018
      • HNW clients · unset to 462.0
        Mar 17, 2017 to Mar 27, 2018
      • Individual clients · unset to 8021.0
        Mar 17, 2017 to Mar 27, 2018
      • Employees · 10 to 30
        Mar 17, 2017 to Mar 27, 2018
      • HQ city · NEWPORT BEACH to SANTA MONICA
        Mar 17, 2017 to Mar 27, 2018
      • Other offices · unset to 1.0
        Mar 17, 2017 to Mar 27, 2018
      • Discretionary RAUM · $6.6M to $16.4M
        Mar 17, 2017 to Mar 27, 2018
      • HNW RAUM · unset to 2015792.0
        Mar 17, 2017 to Mar 27, 2018
      • Individual RAUM · unset to 6425803.0
        Mar 17, 2017 to Mar 27, 2018
      • RAUM · $6.6M to $16.4M
        Mar 17, 2017 to Mar 27, 2018
      • Wrap assets (manager) · unset to 0.0
        Mar 17, 2017 to Mar 27, 2018
      • Wrap assets (sponsor) · unset to 0.0
        Mar 17, 2017 to Mar 27, 2018
      • Accounts · 1 to 18
        Nov 4, 2016 to Mar 17, 2017
      • Advisory employees · 2 to 3
        Nov 4, 2016 to Mar 17, 2017
      • Employees · 6 to 10
        Nov 4, 2016 to Mar 17, 2017
      • Discretionary RAUM · $6.0M to $6.6M
        Nov 4, 2016 to Mar 17, 2017
      • RAUM · $6.0M to $6.6M
        Nov 4, 2016 to Mar 17, 2017
      Signals
      4 dated events
      • William Vaughn Baker (Chief Operating Officer) appeared on Schedule A of S•••• I•••••••• L••
        Mar 29, 2019 · Control person joined · fact
      • [Nmn] Mazi Bahadori (Chief Compliance Officer) no longer on Schedule A of S•••• I•••••••• L•• (listed 2018-08-20, absent 2019-01-14)
        Jan 14, 2019 · Control person left · inference
      • Elaine Carol Rumsey (Chief Compliance Officer) appeared on Schedule A of S•••• I•••••••• L••
        Jan 14, 2019 · Control person joined · fact
      • S•••• I•••••••• L•• filed its initial SEC registration (Form ADV)
        Nov 4, 2016 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026