DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

S•••••••• E••••• P•••••••• L••

Asset manager (funds and pooled vehicles)Neptune Beach, FloridaCRD 301128SEC 801-119168websiteIAPD
Latest filing Mar 26, 2026
First filing on the tape Jun 27, 2020 · 10 filings
SEC status approved since Jul 29, 2020
RAUM
$815M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
23
18 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
3
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$815M as of Mar 26, 2026
Mar 31, 2021$324M then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Mar 26, 2026
Mar 31, 20210 then
Employees (5.A)23 as of Mar 26, 2026
Mar 31, 202111 then
Private funds3 as of Mar 26, 2026
Mar 31, 20212 then
RAUM -12% over the last fiscal year-6.7% a year over threeIARs 0 to 0offices 0 to 1
Practice profile
derived from the filing of Mar 26, 2026; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$163MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived2 offices incl. principal (1.F.5)
RAUM growth, one year
-12%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, performance-basedreportedItem 5.E
Advisory activities
portfolio management for pooled vehiclesreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pooled investment vehicles$815M100%
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
5reported
Financial planning clients
reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, performancereported
Class basis
private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Private funds
      3 reported on Schedule D 7.B.(1)
      Owners and control persons
      Schedule A and B, latest filing
      • F••••• P••••• B•••• · Partnercontrol
        since 03/2019 · owns 25% to 50%
      • G••••••• D•••••• W• · Chief Compliance Officer / Chief Financial Officercontrol
        since 03/2023 · owns less than 5%
      • H•••• M••••••• B•••• · Managing Partnercontrol
        since 03/2019 · owns 50% to 75%
      Related persons
      Schedule D 7.A
      • S•••••••• E••••• P••••••• F••• G• I•• L•
        pooled vehicle sponsory
      • S•••••••• E••••• P••••••• F••• G•• L•••
        pooled vehicle sponsory
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Advisory employees · 13 to 18
        Mar 25, 2025 to Mar 26, 2026
      • Employees · 21 to 23
        Mar 25, 2025 to Mar 26, 2026
      • Other offices · 0 to 1
        Mar 25, 2025 to Mar 26, 2026
      • Discretionary RAUM · $925M to $815M
        Mar 25, 2025 to Mar 26, 2026
      • Pooled vehicle RAUM · $925M to $815M
        Mar 25, 2025 to Mar 26, 2026
      • RAUM · $925M to $815M
        Mar 25, 2025 to Mar 26, 2026
      • Financial planning clients · unset to
        Mar 25, 2024 to Mar 25, 2025
      • Discretionary RAUM · $907M to $925M
        Mar 25, 2024 to Mar 25, 2025
      • Pooled vehicle RAUM · $907M to $925M
        Mar 25, 2024 to Mar 25, 2025
      • RAUM · $907M to $925M
        Mar 25, 2024 to Mar 25, 2025
      • Advisory employees · 11 to 13
        Mar 31, 2023 to Mar 25, 2024
      • Employees · 15 to 21
        Mar 31, 2023 to Mar 25, 2024
      • Discretionary RAUM · $1.0B to $907M
        Mar 31, 2023 to Mar 25, 2024
      • Pooled vehicle RAUM · $1.0B to $907M
        Mar 31, 2023 to Mar 25, 2024
      • RAUM · $1.0B to $907M
        Mar 31, 2023 to Mar 25, 2024
      • Accounts · 3 to 5
        Dec 14, 2022 to Mar 31, 2023
      • Pooled vehicle clients · 3 to 5
        Dec 14, 2022 to Mar 31, 2023
      • Private funds · 2 to 3
        Dec 14, 2022 to Mar 31, 2023
      • Discretionary RAUM · $379M to $1.0B
        Dec 14, 2022 to Mar 31, 2023
      • Pooled vehicle RAUM · $379M to $1.0B
        Dec 14, 2022 to Mar 31, 2023
      • RAUM · $379M to $1.0B
        Dec 14, 2022 to Mar 31, 2023
      • Advisory employees · 7 to 11
        Dec 9, 2022 to Dec 14, 2022
      • Employees · 11 to 15
        Dec 9, 2022 to Dec 14, 2022
      • HQ city · PONTE VEDRA BEACH to NEPTUNE BEACH
        Mar 31, 2022 to Dec 9, 2022
      • Discretionary RAUM · $324M to $379M
        Mar 31, 2021 to Mar 31, 2022
      • Pooled vehicle RAUM · $324M to $379M
        Mar 31, 2021 to Mar 31, 2022
      • RAUM · $324M to $379M
        Mar 31, 2021 to Mar 31, 2022
      • Advisory employees · 6 to 7
        Jun 27, 2020 to Mar 31, 2021
      • Employees · 9 to 11
        Jun 27, 2020 to Mar 31, 2021
      • Private funds · 4 to 2
        Jun 27, 2020 to Mar 31, 2021
      • Discretionary RAUM · $359M to $324M
        Jun 27, 2020 to Mar 31, 2021
      • Pooled vehicle RAUM · $359M to $324M
        Jun 27, 2020 to Mar 31, 2021
      • RAUM · $359M to $324M
        Jun 27, 2020 to Mar 31, 2021
      Signals
      4 dated events
      • Leigh Jennifer Lada (Chief Compliance Officer / Chief Financial Officer) no longer on Schedule A of S•••••••• E••••• P•••••••• L•• (listed 2022-12-14, absent 2023-03-31)
        Mar 31, 2023 · Control person left · inference
      • W Daniel Giddens (Chief Compliance Officer / Chief Financial Officer) appeared on Schedule A of S•••••••• E••••• P•••••••• L••
        Mar 31, 2023 · Control person joined · fact
      • S•••••••• E••••• P•••••••• L•• reported RAUM $1.0B, up 165% from $379.4M (2022-12-14 to 2023-03-31)
        Mar 31, 2023 · RAUM change · derived
      • S•••••••• E••••• P•••••••• L•• filed its initial SEC registration (Form ADV)
        Jun 27, 2020 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      How to reach
      public business contact points only, each with its source
      Website
      shorelineequitypartners.comreportedpublic record, Form ADV, Sep 19, 2026
      Principal office phone
      904-222-6540reportedpublic record, Form ADV, Mar 26, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026