DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Heron Bay Capital Management
Legal name Heron Bay Capital Management, LLC
Latest filing Aug 6, 2026
First filing on the tape Oct 8, 2019 · 14 filings
SEC status approved since Nov 12, 2019
RAUM
$644M
reported, Item 5.F
Discretionary
92%
of RAUM
Private clients
91%
$584M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$107M
derived; firm RAUM over IAPD count
Employees
7
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$644M as of Aug 6, 2026
Mar 12, 2020$148M then
HNW client RAUM$492M as of Aug 6, 2026
Mar 12, 2020$140M then
State-registered IARs (5.B.3)5 as of Aug 6, 2026
Mar 12, 20202 then
Employees (5.A)7 as of Aug 6, 2026
Mar 12, 20204 then
Private funds: no history
RAUM n/a over the last fiscal year+48% a year over three
Practice profile
derived from the filing of Aug 6, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $107MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 21derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $10.7MderivedHNW RAUM over HNW clients
- Average account
- $1.3MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 92%derivedof RAUM
- Institutional
- 9.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.2derivedItem 5.A over advisors
- Advisors per office
- 6.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
- Custody
- $153,999, 4 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$492M76%
- Individuals$92.0M14%
- Pension and profit-sharing plans$59.6M9.3%
- Individual clients
- 81reported
- HNW clients
- 46reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 490reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- $153,999 for 4 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.91 fund_share=0.0 institutional_share=0.09 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Gerald Lee SeizertChartered Financial Analyst | Bloomfield Hills, Mi | Nov 12, 2019 | 30 y | 1 |
| Joseph Ryan AshmoreChartered Financial Analyst | Bloomfield Hills, Mi | Jun 12, 2020 | 10 y | 2 |
| Colin Alexander Connery | Bloomfield Hills, Mi | Nov 16, 2023 | 13 y | 0 |
| Chetan Rastogi | Bloomfield Hills, Mi | Jan 1, 2025 | 23 y | 0 |
| Paul Clark Seizert | Bloomfield Hills, Mi | Jan 1, 2025 | 12 y | 1 |
| Matthew John LatarewiczChartered Financial Analyst | Bloomfield Hills, Mi | Jan 1, 2026 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Paul Clark Seizert from Seizert Capital PartnersJan 1, 2025 · Other
- Joseph Ryan Ashmore from Clarkston Capital Partners, LLCJun 12, 2020 · RIA to RIA
- Gerald Lee Seizert from Seizert Capital PartnersNov 12, 2019 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Ryan Joseph Ashmore · Director Of Researchcontrolsince 12/2021 · owns 10% to 25%
- Chetan Rastogi · Portfolio Managercontrolsince 01/2021 · owns 10% to 25%
- Lee Gerald Seizert · Managing Partner, Managing Membercontrolsince 03/2019 · owns 10% to 25%
- Clark Paul Seizert · Chief Compliance Officercontrolsince 11/2019 · owns 25% to 50%
Entity owners
- Seivest, LLC · Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Bloomfield Hills, Mi · principal | 6 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 355 to 490May 1, 2025 to Jan 27, 2026
- Advisory employees · 6 to 5May 1, 2025 to Jan 27, 2026
- HNW clients · 47 to 46May 1, 2025 to Jan 27, 2026
- Individual clients · 88 to 81May 1, 2025 to Jan 27, 2026
- Assets in custody · $73.0M to $153,999May 1, 2025 to Jan 27, 2026
- Financial planning clients · 11-25 to 26-50May 1, 2025 to Jan 27, 2026
- Discretionary RAUM · $580M to $591MMay 1, 2025 to Jan 27, 2026
- HNW RAUM · $481M to $492MMay 1, 2025 to Jan 27, 2026
- Individual RAUM · $70.7M to $92.0MMay 1, 2025 to Jan 27, 2026
- Non-discretionary RAUM · $24.9M to $52.5MMay 1, 2025 to Jan 27, 2026
- Pension RAUM · $53.9M to $59.6MMay 1, 2025 to Jan 27, 2026
- RAUM · $605M to $644MMay 1, 2025 to Jan 27, 2026
- Accounts · 342 to 355Mar 21, 2024 to May 1, 2025
- Advisory employees · 4 to 6Mar 21, 2024 to May 1, 2025
- HNW clients · 51 to 47Mar 21, 2024 to May 1, 2025
- Individual clients · 69 to 88Mar 21, 2024 to May 1, 2025
- Assets in custody · $6.3M to $73.0MMar 21, 2024 to May 1, 2025
- Employees · 5 to 7Mar 21, 2024 to May 1, 2025
- Financial planning clients · 11-25 to 11-25Mar 21, 2024 to May 1, 2025
- State-registered IARs · 4 to 5Mar 21, 2024 to May 1, 2025
- Discretionary RAUM · $544M to $580MMar 21, 2024 to May 1, 2025
- HNW RAUM · $464M to $481MMar 21, 2024 to May 1, 2025
- Individual RAUM · $48.8M to $70.7MMar 21, 2024 to May 1, 2025
- Non-discretionary RAUM · $18.5M to $24.9MMar 21, 2024 to May 1, 2025
- Pension RAUM · $50.1M to $53.9MMar 21, 2024 to May 1, 2025
- RAUM · $563M to $605MMar 21, 2024 to May 1, 2025
- Accounts · 257 to 342May 11, 2023 to Mar 21, 2024
- HNW clients · 64 to 51May 11, 2023 to Mar 21, 2024
- Individual clients · 29 to 69May 11, 2023 to Mar 21, 2024
- Assets in custody · $113M to $6.3MMay 11, 2023 to Mar 21, 2024
- Financial planning clients · 0 to 11-25May 11, 2023 to Mar 21, 2024
- Discretionary RAUM · $194M to $544MMay 11, 2023 to Mar 21, 2024
- HNW RAUM · $191M to $464MMay 11, 2023 to Mar 21, 2024
- Individual RAUM · $6.0M to $48.8MMay 11, 2023 to Mar 21, 2024
- Non-discretionary RAUM · $3.6M to $18.5MMay 11, 2023 to Mar 21, 2024
- Pension RAUM · $130,560 to $50.1MMay 11, 2023 to Mar 21, 2024
- RAUM · $197M to $563MMay 11, 2023 to Mar 21, 2024
- Employees · 6 to 5Aug 29, 2022 to Mar 22, 2023
- Accounts · 194 to 257Aug 29, 2022 to Mar 22, 2023
- Advisory employees · 5 to 4Aug 29, 2022 to Mar 22, 2023
Signals
4 dated events
- Heron Bay Capital Management reported RAUM $562.5M, up 185% from $197.3M (2023-05-11 to 2024-03-21)Mar 21, 2024 · RAUM change · derived
- Ryan Joseph Ashmore (Director Of Research) appeared on Schedule A of Heron Bay Capital ManagementAug 29, 2022 · Control person joined · fact
- Chetan Rastogi (Portfolio Manager) appeared on Schedule A of Heron Bay Capital ManagementAug 29, 2022 · Control person joined · fact
- Heron Bay Capital Management filed its initial SEC registration (Form ADV)Oct 8, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@heronbaycap.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 248-970-0900reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/heron-bay-capital-managementreportedpublic record, Form ADV, Sep 17, 2026
- Website
- heronbaycap.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 248-970-0900reportedpublic record, Form ADV, Aug 6, 2026
- Contact form
- heronbaycap.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- heronbaycap.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $107Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026