DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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Former SEC-registered adviser
M••••••••• A••••••• G••••• L••
Latest filing Jul 1, 2022
First filing on the tape Oct 29, 2019 · 15 filings
RAUM
n/a
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
15 filings and snapshots on the tape
RAUM: no history
HNW client RAUM: no history
State-registered IARs (5.B.3)3 as of Mar 7, 2022
Mar 31, 20202 then
Employees (5.A)3 as of Mar 7, 2022
Mar 31, 20203 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 3 to 3offices 2 to 4
Practice profile
derived from the filing of Jul 1, 2022; every figure names its basis
- RAUM per advisor
- unknownderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- unknownderivedRAUM over accounts (5.F.2.f)
- Discretionary
- unknownderivedof RAUM
- Institutional
- unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 0.6derived5 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- pension consultingreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- n/areported
- Financial planning clients
- n/areported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
- J••••• M••••••••• to M•••• F•••••••• A•••••••Nov 9, 2022 · Other
- Z•••••• M••••••••• to M•••• F•••••••• A•••••••Nov 9, 2022 · Other
- D••••• C•••• H•••••• to M•••• F•••••••• A•••••••Nov 9, 2022 · Other
Joined, latest
- J••••• M••••••••• from C•••••••• I••••••••• R••••••• A•••••••• I•••Feb 10, 2020 · Other
- Z•••••• M••••••••• from C•••••••• I••••••••• R••••••• A•••••••• I•••Feb 10, 2020 · Other
- D••••• C•••• H•••••• from C•••••••• I••••••••• R••••••• A•••••••• I•••Dec 9, 2019 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 3 left for M•••• F•••••••• A•••••••Nov 9, 2022 · Sheboygan Falls, Wi · Firm absorbed
- 2 joined from C•••••••• I••••••••• R••••••• A•••••••• I•••Aug 23, 2022 · Sheboygan Falls, Wi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- H••••••• D•••••• C•••• · Principalcontrolsince 10/2019 · owns less than 5%
- M••••••••• J•••••• P•••• · Chief Compliance Officer And Co-Ceo / Co-Coocontrolsince 03/2020 · owns less than 5%
- M••••••••• Z••••••• R• · Co-Ceo / Co-Coocontrolsince 12/2019 · owns less than 5%
Entity owners
- M••••••••• F•••••••• G•••• · Managing Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
- Appleton, WI1 employees
- , 1 employees
- Mequon, WI
- Sheboygan, WI
What changed
consecutive filings, newest first
- Business name · M• S•••••• A••••••• G••••• L•• to M••••••••• A••••••• G••••• L••Apr 29, 2022 to Jul 1, 2022
- Legal name · M• S•••••• A••••••• G••••• L•• to M••••••••• A••••••• G••••• L••Apr 29, 2022 to Jul 1, 2022
- Financial planning clients · 0 to unsetOct 8, 2021 to Mar 7, 2022
- Other offices · 3 to 4Oct 8, 2021 to Mar 7, 2022
- Related adviser · false to trueOct 8, 2021 to Mar 7, 2022
- Other offices · 2 to 3Mar 2, 2021 to Oct 8, 2021
- BD registered reps · 2 to 3Feb 3, 2021 to Mar 2, 2021
- Insurance-licensed employees · 2 to 3Feb 3, 2021 to Mar 2, 2021
- State-registered IARs · 2 to 3Feb 3, 2021 to Mar 2, 2021
- Insurance-licensed employees · 0 to 2Mar 31, 2020 to Apr 1, 2020
- Accounts · 0.0 to unsetFeb 10, 2020 to Mar 31, 2020
- Advisory activities · 3 to 1Feb 10, 2020 to Mar 31, 2020
- Discretionary RAUM · 0.0 to unsetFeb 10, 2020 to Mar 31, 2020
- Non-discretionary RAUM · 0.0 to unsetFeb 10, 2020 to Mar 31, 2020
- RAUM · 0.0 to unsetFeb 10, 2020 to Mar 31, 2020
- Wrap assets (manager) · 0.0 to unsetFeb 10, 2020 to Mar 31, 2020
- Wrap assets (sponsor) · 0.0 to unsetFeb 10, 2020 to Mar 31, 2020
- Advisory employees · 2 to 3Dec 9, 2019 to Feb 10, 2020
- BD registered reps · 0 to 2Dec 9, 2019 to Feb 10, 2020
- Employees · 2 to 3Dec 9, 2019 to Feb 10, 2020
- HQ city · unset to SHEBOYGAN FALLSDec 9, 2019 to Feb 10, 2020
- HQ state · unset to WIDec 9, 2019 to Feb 10, 2020
- State-registered IARs · 1 to 2Dec 9, 2019 to Feb 10, 2020
- Other offices · 0 to 2Dec 9, 2019 to Feb 10, 2020
Signals
7 dated events
- J••••• M••••••••• left M••••••••• A••••••• G••••• L•• for M•••• F•••••••• A••••••• (registered 2022-10-24)Nov 9, 2022 · Advisor changed firm · fact
- Z•••••• M••••••••• left M••••••••• A••••••• G••••• L•• for M•••• F•••••••• A••••••• (registered 2022-08-22)Nov 9, 2022 · Advisor changed firm · fact
- D••••• C•••• H•••••• left M••••••••• A••••••• G••••• L•• for M•••• F•••••••• A••••••• (registered 2022-08-19)Nov 9, 2022 · Advisor changed firm · fact
- M••••••••• A••••••• G••••• L••'s advisors moved to M•••• F•••••••• A••••••• (Sheboygan Falls, WI): 3 of 3 registered, on the same dayNov 9, 2022 · Firm absorbed (people side) · derived
- 2 advisors left C•••••••• I••••••••• R••••••• A•••••••• I••• (Sheboygan Falls, WI) for M••••••••• A••••••• G••••• L•• within 8 daysAug 23, 2022 · Team lift-out · derived
- R Z•••••• M••••••••• (Co-Ceo / Co-Coo) appeared on Schedule A of M••••••••• A••••••• G••••• L••Feb 3, 2021 · Control person joined · fact
- M• S•••••• A••••••• G••••• L•• filed its initial SEC registration (Form ADV)Oct 29, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026