DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Amara Financial, LLC
Latest filing May 22, 2026
First filing on the tape Apr 14, 2020 · 16 filings
SEC status approved since May 15, 2020
RAUM
$250M
reported, Item 5.F
Discretionary
78%
of RAUM
Private clients
99%
$249M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$83.5M
derived; firm RAUM over IAPD count
Employees
3
2 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
16 filings and snapshots on the tape
RAUM$250M as of May 22, 2026
Mar 30, 2021$107M then
HNW client RAUM$214M as of May 22, 2026
Mar 30, 2021$87.0M then
State-registered IARs (5.B.3)2 as of May 22, 2026
Mar 30, 20211 then
Employees (5.A)3 as of May 22, 2026
Mar 30, 20212 then
Private funds: no history
RAUM +25% over the last fiscal year+23% a year over threeIARs 2 to 2offices 0 to 1
Practice profile
derived from the filing of May 22, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $83.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 48derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.6MderivedHNW RAUM over HNW clients
- Average account
- $405,286derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 78%derivedof RAUM
- Institutional
- 0.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +25%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +13%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$214M86%
- Individuals$34.2M14%
- Pension and profit-sharing plans$1.9M0.8%
- Individual clients
- 84reported
- HNW clients
- 59reported
- Pension plan clients
- 1reported
- Charitable clients
- n/areported
- Accounts
- 618reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Lauren Marie FortierCertified Financial Planner | San Francisco, Ca | Jul 1, 2020 | 12 y | 3 |
| Abraham MartinezCertified Financial Planner | San Francisco, Ca | Dec 21, 2020 | 20 y | 3 |
| Lisa Marie MorganCertified Financial Planner | San Francisco, Ca | May 28, 2026 | 23 y | 7 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Lisa Marie Morgan from Robert W. Baird & Co. IncorporatedMay 28, 2026 · RIA to RIA
- Abraham Martinez from Brio Financial GroupDec 21, 2020 · RIA to RIA
- Lauren Marie Fortier from Brio Financial GroupJul 1, 2020 · RIA to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Brio Financial GroupJun 19, 2020 · San Francisco, Ca
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Abraham Martinez · Member And Ccocontrolsince 05/2020 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| San Francisco, Ca · principal | 3 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 572 to 618Nov 19, 2025 to Mar 7, 2026
- HNW clients · 53 to 59Nov 19, 2025 to Mar 7, 2026
- Individual clients · 74 to 84Nov 19, 2025 to Mar 7, 2026
- Discretionary RAUM · $149M to $194MNov 19, 2025 to Mar 7, 2026
- HNW RAUM · $167M to $214MNov 19, 2025 to Mar 7, 2026
- Individual RAUM · $31.9M to $34.2MNov 19, 2025 to Mar 7, 2026
- Non-discretionary RAUM · $51.3M to $56.2MNov 19, 2025 to Mar 7, 2026
- Pension RAUM · $1.2M to $1.9MNov 19, 2025 to Mar 7, 2026
- RAUM · $200M to $250MNov 19, 2025 to Mar 7, 2026
- Other offices · 0 to 1Mar 21, 2025 to Nov 19, 2025
- Accounts · 542 to 572Nov 29, 2024 to Mar 21, 2025
- Advisory employees · 1 to 2Nov 29, 2024 to Mar 21, 2025
- Advisory activities · 2 to 3Nov 29, 2024 to Mar 21, 2025
- HNW clients · 46 to 53Nov 29, 2024 to Mar 21, 2025
- Pension plan clients · 2 to 1Nov 29, 2024 to Mar 21, 2025
- Financial planning clients · 101-250 to 101-250Nov 29, 2024 to Mar 21, 2025
- State-registered IARs · 0 to 2Nov 29, 2024 to Mar 21, 2025
- Discretionary RAUM · $115M to $149MNov 29, 2024 to Mar 21, 2025
- HNW RAUM · $124M to $167MNov 29, 2024 to Mar 21, 2025
- Individual RAUM · $31.4M to $31.9MNov 29, 2024 to Mar 21, 2025
- Non-discretionary RAUM · $44.4M to $51.3MNov 29, 2024 to Mar 21, 2025
- Pension RAUM · $3.2M to $1.2MNov 29, 2024 to Mar 21, 2025
- RAUM · $159M to $200MNov 29, 2024 to Mar 21, 2025
- Accounts · 505 to 542Mar 6, 2023 to Mar 20, 2024
- HNW clients · 39 to 46Mar 6, 2023 to Mar 20, 2024
- Individual clients · 85 to 74Mar 6, 2023 to Mar 20, 2024
- Employees · 2 to 3Mar 6, 2023 to Mar 20, 2024
- Financial planning clients · 51-100 to 101-250Mar 6, 2023 to Mar 20, 2024
- Discretionary RAUM · $95.7M to $115MMar 6, 2023 to Mar 20, 2024
- HNW RAUM · $99.6M to $124MMar 6, 2023 to Mar 20, 2024
- Individual RAUM · $31.8M to $31.4MMar 6, 2023 to Mar 20, 2024
- Non-discretionary RAUM · $38.4M to $44.4MMar 6, 2023 to Mar 20, 2024
- Pension RAUM · $2.6M to $3.2MMar 6, 2023 to Mar 20, 2024
- RAUM · $134M to $159MMar 6, 2023 to Mar 20, 2024
- Accounts · 468 to 505Mar 11, 2022 to Mar 6, 2023
- HNW clients · 36 to 39Mar 11, 2022 to Mar 6, 2023
- Individual clients · 76 to 85Mar 11, 2022 to Mar 6, 2023
- Discretionary RAUM · $81.6M to $95.7MMar 11, 2022 to Mar 6, 2023
- HNW RAUM · $95.5M to $99.6MMar 11, 2022 to Mar 6, 2023
- Individual RAUM · $27.2M to $31.8MMar 11, 2022 to Mar 6, 2023
Signals
3 dated events
- Arleen Bandarrae (Member & Chief Compliance Officer) no longer on Schedule A of Amara Financial, Llc (listed 2020-04-14, absent 2020-05-20)May 20, 2020 · Control person left · inference
- Abraham Martinez (Member And Cco) appeared on Schedule A of Amara Financial, LlcMay 20, 2020 · Control person joined · fact
- Amara Financial filed its initial SEC registration (Form ADV)Apr 14, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 415-319-1071reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- amarafinancial.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 415-319-1071reportedpublic record, Form ADV, May 22, 2026
- Team page
- amarafinancial.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $83.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026