DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Williams Financial Group
Legal name Wfg Capital Advisors, LLC
Latest filing Mar 17, 2026
First filing on the tape Aug 7, 2020 · 13 filings
SEC status approved since Sep 4, 2020
RAUM
$355M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
97%
$343M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$177M
derived; firm RAUM over IAPD count
Employees
5
2 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
13 filings and snapshots on the tape
RAUM$355M as of Mar 17, 2026
Feb 19, 2021$196M then
HNW client RAUM$134M as of Mar 17, 2026
Feb 19, 2021$167M then
State-registered IARs (5.B.3)2 as of Mar 17, 2026
Feb 19, 20212 then
Employees (5.A)5 as of Mar 17, 2026
Feb 19, 20215 then
Private funds: no history
RAUM +21% over the last fiscal year+12% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Mar 17, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $177MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 293derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $820,256derivedHNW RAUM over HNW clients
- Average account
- $990,959derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.5derivedItem 5.A over advisors
- Advisors per office
- 1.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +21%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +13%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
- Wrap fee program
- $248MreportedItem 5.I
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$210M59%
- High-net-worth individuals$134M38%
- Pension and profit-sharing plans$11.3M3.2%
- Charitable organizations$140,6790.0%
- Corporations and businesses$9,5320.0%
- Individual clients
- 422reported
- HNW clients
- 163reported
- Pension plan clients
- 69reported
- Charitable clients
- 2reported
- Accounts
- 358reported
- Financial planning clients
- 0reported
- Wrap fee programs
- $248M sponsored, $0 managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Billy Ray WilliamsCertified Financial Planner, Chartered Financial Consultant | Mobile, Al | Sep 4, 2020 | 25 y | 2 |
| Matt Andrew Williams | Mobile, Al | Sep 4, 2020 | 20 y | 2 |
| Meredith Leah Nowell | Mobile, Al | Sep 16, 2026 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Billy Ray Williams from Aptus Capital Advisors, LLCSep 4, 2020 · RIA to a newly registered adviser
- Matt Andrew Williams from Aptus Capital Advisors, LLCSep 4, 2020 · RIA to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Aptus Capital Advisors, LLCSep 28, 2020 · Fairhope, Al
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Ray Billy Williams · Managing Partnercontrolsince 06/2020 · owns 50% to 75%
- Andrew Matt Williams · Managing Partner / Chief Compliance Officercontrolsince 06/2020 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Mobile, Al · principal | 3 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Jackson, AL2 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- HNW share shiftChange between filings · filing Mar 17, 2026HNW share of RAUM moved from 63.0% to 38.0% between the annual amendments of 2025-03-07 and 2026-03-17peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 519 to 358Mar 7, 2025 to Mar 17, 2026
- Advisory employees · 3 to 2Mar 7, 2025 to Mar 17, 2026
- Charity clients · 1 to 2Mar 7, 2025 to Mar 17, 2026
- Corporate clients · unset to 2.0Mar 7, 2025 to Mar 17, 2026
- HNW clients · 149 to 163Mar 7, 2025 to Mar 17, 2026
- Individual clients · 367 to 422Mar 7, 2025 to Mar 17, 2026
- Pension plan clients · 4 to 69Mar 7, 2025 to Mar 17, 2026
- Discretionary RAUM · $293M to $355MMar 7, 2025 to Mar 17, 2026
- HNW RAUM · $185M to $134MMar 7, 2025 to Mar 17, 2026
- Individual RAUM · $107M to $210MMar 7, 2025 to Mar 17, 2026
- Pension RAUM · $431,006 to $11.3MMar 7, 2025 to Mar 17, 2026
- RAUM · $293M to $355MMar 7, 2025 to Mar 17, 2026
- Accounts · 491 to 519Mar 27, 2024 to Mar 7, 2025
- HNW clients · 134 to 149Mar 27, 2024 to Mar 7, 2025
- Individual clients · 351 to 367Mar 27, 2024 to Mar 7, 2025
- Financial planning clients · 0 to 0Mar 27, 2024 to Mar 7, 2025
- Discretionary RAUM · $270M to $293MMar 27, 2024 to Mar 7, 2025
- HNW RAUM · $174M to $185MMar 27, 2024 to Mar 7, 2025
- Individual RAUM · $96.3M to $107MMar 27, 2024 to Mar 7, 2025
- Non-discretionary RAUM · $7.6M to $0Mar 27, 2024 to Mar 7, 2025
- Pension RAUM · $7.6M to $431,006Mar 27, 2024 to Mar 7, 2025
- RAUM · $278M to $293MMar 27, 2024 to Mar 7, 2025
- Accounts · 1,120 to 491Mar 27, 2023 to Mar 27, 2024
- HNW clients · 580 to 134Mar 27, 2023 to Mar 27, 2024
- Individual clients · 475 to 351Mar 27, 2023 to Mar 27, 2024
- Pension plan clients · 3 to 4Mar 27, 2023 to Mar 27, 2024
- Discretionary RAUM · $248M to $270MMar 27, 2023 to Mar 27, 2024
- HNW RAUM · $186M to $174MMar 27, 2023 to Mar 27, 2024
- Individual RAUM · $61.9M to $96.3MMar 27, 2023 to Mar 27, 2024
- Non-discretionary RAUM · $4.3M to $7.6MMar 27, 2023 to Mar 27, 2024
- Pension RAUM · $4.3M to $7.6MMar 27, 2023 to Mar 27, 2024
- RAUM · $252M to $278MMar 27, 2023 to Mar 27, 2024
- Accounts · 1,116 to 1,120Feb 10, 2022 to Mar 7, 2023
- HNW clients · 450 to 580Feb 10, 2022 to Mar 7, 2023
- Individual clients · 463 to 475Feb 10, 2022 to Mar 7, 2023
- Discretionary RAUM · $250M to $248MFeb 10, 2022 to Mar 7, 2023
- HNW RAUM · $188M to $186MFeb 10, 2022 to Mar 7, 2023
- Individual RAUM · $63.4M to $61.9MFeb 10, 2022 to Mar 7, 2023
- Non-discretionary RAUM · $5.5M to $4.3MFeb 10, 2022 to Mar 7, 2023
- Pension RAUM · $4.1M to $4.3MFeb 10, 2022 to Mar 7, 2023
Signals
2 dated events
- Meredith Leah Nowell registered as an investment adviser representative at Williams Financial GroupSep 16, 2026 · Advisor registered · fact
- Williams Financial Group filed its initial SEC registration (Form ADV)Aug 7, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- information@wfgplanning.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 251-473-2120reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- wfgplanning.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 251-473-2120reportedpublic record, Form ADV, Mar 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $177Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026