DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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Former SEC-registered adviser

I••••• F•••••••• L••

Former SEC-registered adviserLaredo, TexasCRD 310075SEC 801-119582websiteIAPD
Latest filing Jun 27, 2024
First filing on the tape Sep 3, 2020 · 17 filings
SEC status approved since Oct 7, 2020
RAUM
$1.1M
reported, Item 5.F
Discretionary
0.0%
of RAUM
Private clients
100%
$1.1M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
2
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
17 filings and snapshots on the tape
RAUM: $1.1M
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Jun 27, 2024
May 11, 20210 then
Employees (5.A)2 as of Jun 27, 2024
May 11, 20213 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 0 to 0
Practice profile
derived from the filing of Jun 27, 2024; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$21derivedRAUM over accounts (5.F.2.f)
Discretionary
0.0%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived1 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
otherreportedItem 5.E
Advisory activities
portfolio management for individuals, publicationsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$1.1M100%
Individual clients
52,329reported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
52,329reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
n/areported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • A••••••• J••••• M•••••• · Interim Ccocontrol
        since 02/2024 · owns less than 5%
      • D•••••••• K••••• R•••••• · Ceo And Cfocontrol
        since 11/2019 · owns less than 5%
      • D•••••••• K••••• R•••••• · Shareholdercontrol
        since 10/2012 · owns 75% or more of M••••••••• H••••••• L••••••
      Entity owners
      • M••••••••• H••••••• L•••••• · Sole Shareholder
        direct · owns 75% or more
      Related persons
      Schedule D 7.A
      No related person reported.
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • HQ city · SAN ANTONIO to LAREDO
        Mar 7, 2024 to Jun 27, 2024
      • Advisory employees · 0 to 2
        Mar 1, 2024 to Mar 6, 2024
      • Employees · 3 to 2
        Mar 1, 2024 to Mar 6, 2024
      • Accounts · unset to 52329.0
        Jul 11, 2023 to Oct 27, 2023
      • Individual clients · 43,000 to 52,329
        Jul 11, 2023 to Oct 27, 2023
      • Discretionary RAUM · unset to 0.0
        Jul 11, 2023 to Oct 27, 2023
      • Individual RAUM · $0 to $1.1M
        Jul 11, 2023 to Oct 27, 2023
      • Non-discretionary RAUM · unset to 1118922.0
        Jul 11, 2023 to Oct 27, 2023
      • RAUM · unset to 1118922.0
        Jul 11, 2023 to Oct 27, 2023
      • Business name · S••••• I••••• L•• to I••••• F•••••••• L••
        Jul 6, 2023 to Jul 11, 2023
      • Business name · I••••• to S••••• I••••• L••
        May 1, 2023 to Jul 6, 2023
      • Individual clients · 3,000 to 43,000
        May 1, 2023 to Jul 6, 2023
      • HQ city · NEW YORK to SAN ANTONIO
        Jun 17, 2022 to May 1, 2023
      • HQ state · NY to TX
        Jun 17, 2022 to May 1, 2023
      • Advisory activities · 1 to 3
        May 11, 2021 to Jun 17, 2022
      • Individual clients · unset to 3000.0
        May 11, 2021 to Jun 17, 2022
      • Individual RAUM · unset to 0.0
        May 11, 2021 to Jun 17, 2022
      Signals
      7 dated events
      • I••••• F•••••••• L•• no longer on the SEC adviser roster (last listed 2025-01-02, RAUM $1.1M)
        Feb 3, 2025 · Left the SEC roster · derived
      • Pierre Shawn Hockaday (President) no longer on Schedule A of I••••• F•••••••• L•• (listed 2024-03-07, absent 2024-06-27)
        Jun 27, 2024 · Control person left · inference
      • D Jacob Palmer (Chief Compliance Officer) no longer on Schedule A of I••••• F•••••••• L•• (listed 2024-03-01, absent 2024-03-06)
        Mar 6, 2024 · Control person left · inference
      • M•••••• J•••• A•••••• (Interim Cco) appeared on Schedule A of I••••• F•••••••• L••
        Mar 6, 2024 · Control person joined · fact
      • Pierre Shawn Hockaday (President) appeared on Schedule A of I••••• F•••••••• L••
        Jul 6, 2023 · Control person joined · fact
      • Jay Kevin Rich (Chief Compliance Officer And Coo) no longer on Schedule A of I••••• F•••••••• L•• (listed 2022-06-17, absent 2023-05-01)
        May 1, 2023 · Control person left · inference
      • Invstr filed its initial SEC registration (Form ADV)
        Sep 3, 2020 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026