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SEC-registered adviser

P•••••••• E••••• G••••

Asset manager (funds and pooled vehicles)P••••••••, New JerseyCRD 310405SEC 801-121932websiteIAPD
Legal name P•••••••• E••••• A•••••••• L•
Latest filing Mar 30, 2026
First filing on the tape Jun 29, 2021 · 11 filings
SEC status approved since Dec 6, 2021
RAUM
$1.7B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
25
21 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
8
reported on Schedule D
History
11 filings and snapshots on the tape
RAUM$1.7B as of Mar 30, 2026
Mar 15, 2022$410M then
HNW client RAUM$0 as of Mar 30, 2026
Mar 15, 2022$0 then
State-registered IARs (5.B.3)5 as of Mar 30, 2026
Mar 15, 20220 then
Employees (5.A)25 as of Mar 30, 2026
Mar 15, 202213 then
Private funds8 as of Mar 30, 2026
Mar 15, 20222 then
RAUM +24% over the last fiscal year+54% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
RAUM per advisor
$343MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$215MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
5.0derivedItem 5.A over advisors
Advisors per office
2.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+24%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, performance-basedreportedItem 5.E
Advisory activities
portfolio management for pooled vehiclesreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • marketing includes testimonials (5.L.1.c)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pooled investment vehicles$1.7B100%
Individual clients
0reported
HNW clients
0reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
8reported
Financial planning clients
reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, performancereported
Class basis
private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Private funds
      6 reported on Schedule D 7.B.(1)
      Owners and control persons
      Schedule A and B, latest filing
      • C•••• A•••••• T••••• · Chief Financial Officer & Chief Compliance Officercontrol
        since 10/2021 · owns less than 5%
      • K••••••••• D••••••• L••• · Managing Partner & Limited Partnercontrol
        since 03/2020 · owns 25% to 50%
      • W•••••••• J••• J••••• N•• · Managing Partner & Limited Partnercontrol
        since 03/2020 · owns 25% to 50%
      • K••••••••• D••••••• L••• · Membercontrol
        since 03/2020 · owns 50% to 75% of P•••••••• E••••• G••••• L••
      • W•••••••• J••• J••••• N•• · Membercontrol
        since 03/2020 · owns 50% to 75% of P•••••••• E••••• G••••• L••
      Entity owners
      • P•••••••• E••••• G••••• L•• · General Partner
        direct · owns less than 5%
      Related persons
      Schedule D 7.A
      • P••••• P•• C•••••••• G• I• L•
        pooled vehicle sponsorn
      • P••••• P•• C•••••••• U•• I• L••
        pooled vehicle sponsory
      • P•••••••• E••••• G••••• L••
        pooled vehicle sponsory
      • P•••••••• E••••• P••••••• G• I• L•
        pooled vehicle sponsorn
      • P•••••••• E••••• P••••••• G• I•• L•
        pooled vehicle sponsorn
      • S• P•• C•••••••• G•• L••
        pooled vehicle sponsory
      Offices
      Schedule D 1.F, the 25 largest
      • Dallas, TX4 employees
      What changed
      consecutive filings, newest first
      • Accounts · 6 to 8
        Mar 28, 2025 to Mar 30, 2026
      • Advisory employees · 14 to 21
        Mar 28, 2025 to Mar 30, 2026
      • Pooled vehicle clients · 6 to 8
        Mar 28, 2025 to Mar 30, 2026
      • Employees · 18 to 25
        Mar 28, 2025 to Mar 30, 2026
      • Private funds · 6 to 8
        Mar 28, 2025 to Mar 30, 2026
      • Discretionary RAUM · $1.4B to $1.7B
        Mar 28, 2025 to Mar 30, 2026
      • Pooled vehicle RAUM · $1.4B to $1.7B
        Mar 28, 2025 to Mar 30, 2026
      • RAUM · $1.4B to $1.7B
        Mar 28, 2025 to Mar 30, 2026
      • Advisory employees · 13 to 14
        Jul 8, 2024 to Mar 28, 2025
      • Employees · 17 to 18
        Jul 8, 2024 to Mar 28, 2025
      • Financial planning clients · unset to
        Jul 8, 2024 to Mar 28, 2025
      • State-registered IARs · 4 to 5
        Jul 8, 2024 to Mar 28, 2025
      • Discretionary RAUM · $1.4B to $1.4B
        Jul 8, 2024 to Mar 28, 2025
      • Pooled vehicle RAUM · $1.4B to $1.4B
        Jul 8, 2024 to Mar 28, 2025
      • RAUM · $1.4B to $1.4B
        Jul 8, 2024 to Mar 28, 2025
      • Accounts · 2 to 6
        Jul 12, 2023 to Mar 29, 2024
      • Advisory employees · 11 to 13
        Jul 12, 2023 to Mar 29, 2024
      • Pooled vehicle clients · 2 to 6
        Jul 12, 2023 to Mar 29, 2024
      • Employees · 13 to 17
        Jul 12, 2023 to Mar 29, 2024
      • Private funds · 2 to 6
        Jul 12, 2023 to Mar 29, 2024
      • Discretionary RAUM · $472M to $1.4B
        Jul 12, 2023 to Mar 29, 2024
      • Pooled vehicle RAUM · $472M to $1.4B
        Jul 12, 2023 to Mar 29, 2024
      • RAUM · $472M to $1.4B
        Jul 12, 2023 to Mar 29, 2024
      • Advisory employees · 10 to 11
        Mar 15, 2022 to Mar 31, 2023
      • Assets in custody · unset to 0.0
        Mar 15, 2022 to Mar 31, 2023
      • State-registered IARs · 0 to 4
        Mar 15, 2022 to Mar 31, 2023
      • Discretionary RAUM · $410M to $472M
        Mar 15, 2022 to Mar 31, 2023
      • Pooled vehicle RAUM · $410M to $472M
        Mar 15, 2022 to Mar 31, 2023
      • RAUM · $410M to $472M
        Mar 15, 2022 to Mar 31, 2023
      • Discretionary RAUM · $404M to $410M
        Nov 29, 2021 to Mar 15, 2022
      • Pooled vehicle RAUM · $404M to $410M
        Nov 29, 2021 to Mar 15, 2022
      • RAUM · $404M to $410M
        Nov 29, 2021 to Mar 15, 2022
      • Advisory employees · 8 to 10
        Aug 3, 2021 to Nov 29, 2021
      • Employees · 10 to 13
        Aug 3, 2021 to Nov 29, 2021
      • Discretionary RAUM · $350M to $404M
        Aug 3, 2021 to Nov 29, 2021
      • Pooled vehicle RAUM · $350M to $404M
        Aug 3, 2021 to Nov 29, 2021
      • RAUM · $350M to $404M
        Aug 3, 2021 to Nov 29, 2021
      • Private funds · 4 to 2
        Jun 29, 2021 to Aug 3, 2021
      Signals
      3 dated events
      • P•••••••• E••••• G•••• reported RAUM $1.4B, up 191% from $471.7M (2023-07-12 to 2024-03-29)
        Mar 29, 2024 · RAUM change · derived
      • Thomas Austin Cade (Chief Financial Officer & Chief Compliance Officer) appeared on Schedule A of P•••••••• E••••• G••••
        Nov 29, 2021 · Control person joined · fact
      • P•••••••• E••••• G•••• filed its initial SEC registration (Form ADV)
        Jun 29, 2021 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      How to reach
      public business contact points only, each with its source
      Firm profile
      linkedin.com/company/princeton-equity-group/aboutreportedpublic record, Form ADV, Sep 21, 2026
      Website
      p•••••••••.comreportedpublic record, Form ADV, Sep 21, 2026
      Principal office phone
      609-454-5700reportedpublic record, Form ADV, Mar 30, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026