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SEC-registered adviser
P•••••••• E••••• G••••
Legal name P•••••••• E••••• A•••••••• L•
Latest filing Mar 30, 2026
First filing on the tape Jun 29, 2021 · 11 filings
SEC status approved since Dec 6, 2021
RAUM
$1.7B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
25
21 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
8
reported on Schedule D
History
11 filings and snapshots on the tape
RAUM$1.7B as of Mar 30, 2026
Mar 15, 2022$410M then
HNW client RAUM$0 as of Mar 30, 2026
Mar 15, 2022$0 then
State-registered IARs (5.B.3)5 as of Mar 30, 2026
Mar 15, 20220 then
Employees (5.A)25 as of Mar 30, 2026
Mar 15, 202213 then
Private funds8 as of Mar 30, 2026
Mar 15, 20222 then
RAUM +24% over the last fiscal year+54% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
- RAUM per advisor
- $343MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $215MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 5.0derivedItem 5.A over advisors
- Advisors per office
- 2.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +24%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, performance-basedreportedItem 5.E
- Advisory activities
- portfolio management for pooled vehiclesreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
- marketing includes testimonials (5.L.1.c)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pooled investment vehicles$1.7B100%
- Individual clients
- 0reported
- HNW clients
- 0reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 8reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, performancereported
- Class basis
- private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
6 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| P•••••••• E••••• P••••••• I• L• | Private Equity Fund | $371M | 44 | Aug 9, 2020 |
| P••••• P•• C•••••••• I• L• | Private Equity Fund | $115M | 23 | Mar 29, 2024 |
| P•••••••• E••••• P••••••• I••• L• | Private Equity Fund | $109M | 5 | Aug 9, 2020 |
| P•••••••• E••••• P••••••• I•• L• | Private Equity Fund | $68.8M | 47 | Mar 29, 2024 |
| P•••••••• E••••• P••••••• I•••• L• | Private Equity Fund | $34.3M | 17 | Mar 29, 2024 |
| S• P•• C••••••••• L• | Private Equity Fund | $23.9M | 3 | Mar 29, 2024 |
Owners and control persons
Schedule A and B, latest filing
- C•••• A•••••• T••••• · Chief Financial Officer & Chief Compliance Officercontrolsince 10/2021 · owns less than 5%
- K••••••••• D••••••• L••• · Managing Partner & Limited Partnercontrolsince 03/2020 · owns 25% to 50%
- W•••••••• J••• J••••• N•• · Managing Partner & Limited Partnercontrolsince 03/2020 · owns 25% to 50%
- K••••••••• D••••••• L••• · Membercontrolsince 03/2020 · owns 50% to 75% of P•••••••• E••••• G••••• L••
- W•••••••• J••• J••••• N•• · Membercontrolsince 03/2020 · owns 50% to 75% of P•••••••• E••••• G••••• L••
Entity owners
- P•••••••• E••••• G••••• L•• · General Partnerdirect · owns less than 5%
Related persons
Schedule D 7.A
- P••••• P•• C•••••••• G• I• L•pooled vehicle sponsorn
- P••••• P•• C•••••••• U•• I• L••pooled vehicle sponsory
- P•••••••• E••••• G••••• L••pooled vehicle sponsory
- P•••••••• E••••• P••••••• G• I• L•pooled vehicle sponsorn
- P•••••••• E••••• P••••••• G• I•• L•pooled vehicle sponsorn
- S• P•• C•••••••• G•• L••pooled vehicle sponsory
Offices
Schedule D 1.F, the 25 largest
- Dallas, TX4 employees
What changed
consecutive filings, newest first
- Accounts · 6 to 8Mar 28, 2025 to Mar 30, 2026
- Advisory employees · 14 to 21Mar 28, 2025 to Mar 30, 2026
- Pooled vehicle clients · 6 to 8Mar 28, 2025 to Mar 30, 2026
- Employees · 18 to 25Mar 28, 2025 to Mar 30, 2026
- Private funds · 6 to 8Mar 28, 2025 to Mar 30, 2026
- Discretionary RAUM · $1.4B to $1.7BMar 28, 2025 to Mar 30, 2026
- Pooled vehicle RAUM · $1.4B to $1.7BMar 28, 2025 to Mar 30, 2026
- RAUM · $1.4B to $1.7BMar 28, 2025 to Mar 30, 2026
- Advisory employees · 13 to 14Jul 8, 2024 to Mar 28, 2025
- Employees · 17 to 18Jul 8, 2024 to Mar 28, 2025
- Financial planning clients · unset to Jul 8, 2024 to Mar 28, 2025
- State-registered IARs · 4 to 5Jul 8, 2024 to Mar 28, 2025
- Discretionary RAUM · $1.4B to $1.4BJul 8, 2024 to Mar 28, 2025
- Pooled vehicle RAUM · $1.4B to $1.4BJul 8, 2024 to Mar 28, 2025
- RAUM · $1.4B to $1.4BJul 8, 2024 to Mar 28, 2025
- Accounts · 2 to 6Jul 12, 2023 to Mar 29, 2024
- Advisory employees · 11 to 13Jul 12, 2023 to Mar 29, 2024
- Pooled vehicle clients · 2 to 6Jul 12, 2023 to Mar 29, 2024
- Employees · 13 to 17Jul 12, 2023 to Mar 29, 2024
- Private funds · 2 to 6Jul 12, 2023 to Mar 29, 2024
- Discretionary RAUM · $472M to $1.4BJul 12, 2023 to Mar 29, 2024
- Pooled vehicle RAUM · $472M to $1.4BJul 12, 2023 to Mar 29, 2024
- RAUM · $472M to $1.4BJul 12, 2023 to Mar 29, 2024
- Advisory employees · 10 to 11Mar 15, 2022 to Mar 31, 2023
- Assets in custody · unset to 0.0Mar 15, 2022 to Mar 31, 2023
- State-registered IARs · 0 to 4Mar 15, 2022 to Mar 31, 2023
- Discretionary RAUM · $410M to $472MMar 15, 2022 to Mar 31, 2023
- Pooled vehicle RAUM · $410M to $472MMar 15, 2022 to Mar 31, 2023
- RAUM · $410M to $472MMar 15, 2022 to Mar 31, 2023
- Discretionary RAUM · $404M to $410MNov 29, 2021 to Mar 15, 2022
- Pooled vehicle RAUM · $404M to $410MNov 29, 2021 to Mar 15, 2022
- RAUM · $404M to $410MNov 29, 2021 to Mar 15, 2022
- Advisory employees · 8 to 10Aug 3, 2021 to Nov 29, 2021
- Employees · 10 to 13Aug 3, 2021 to Nov 29, 2021
- Discretionary RAUM · $350M to $404MAug 3, 2021 to Nov 29, 2021
- Pooled vehicle RAUM · $350M to $404MAug 3, 2021 to Nov 29, 2021
- RAUM · $350M to $404MAug 3, 2021 to Nov 29, 2021
- Private funds · 4 to 2Jun 29, 2021 to Aug 3, 2021
Signals
3 dated events
- P•••••••• E••••• G•••• reported RAUM $1.4B, up 191% from $471.7M (2023-07-12 to 2024-03-29)Mar 29, 2024 · RAUM change · derived
- Thomas Austin Cade (Chief Financial Officer & Chief Compliance Officer) appeared on Schedule A of P•••••••• E••••• G••••Nov 29, 2021 · Control person joined · fact
- P•••••••• E••••• G•••• filed its initial SEC registration (Form ADV)Jun 29, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
- P•••••••• E••••• G•••• · Independent Sponsorsshared crd · capital_provider
- P•••••••• E••••• G•••• · Private Equityshared crd · organization
- P•••••••• E••••• G•••• · Venture Capitalshared crd · organization
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/princeton-equity-group/aboutreportedpublic record, Form ADV, Sep 21, 2026
- Website
- p•••••••••.comreportedpublic record, Form ADV, Sep 21, 2026
- Principal office phone
- 609-454-5700reportedpublic record, Form ADV, Mar 30, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026