DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
T••• B••• F••••••••• L••
Latest filing Sep 11, 2026
First filing on the tape Jun 24, 2025 · 4 filings
SEC status approved since Jul 24, 2025
RAUM
$272M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
98%
$266M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$90.5M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
4 filings and snapshots on the tape
RAUM$272M as of Mar 26, 2026
Jun 24, 2025$194M then
HNW client RAUM$193M as of Mar 26, 2026
Jun 24, 2025$138M then
State-registered IARs (5.B.3)4 as of Mar 26, 2026
Jun 24, 20254 then
Employees (5.A)4 as of Mar 26, 2026
Jun 24, 20255 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Sep 11, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $90.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 190derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $792,686derivedHNW RAUM over HNW clients
- Average account
- $273,421derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 1.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, hourly, fixed fees, otherreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisers, otherreportedItem 5.G
- Wrap fee program
- $263MreportedItem 5.I
- Custody
- $86.3M, 302 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$193M71%
- Individuals$73.5M27%
- Corporations and businesses$5.3M2.0%
- Individual clients
- 327reported
- HNW clients
- 243reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 993reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $86.3M for 302 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.98 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=4.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| L•••• M• B••••Certified Financial Planner | Stevensville, Mi | Dec 15, 2020 | 25 y | 1 |
| V••••••• L•• H•••Certified Financial Planner | Stevensville, Mi | Feb 9, 2021 | 17 y | 0 |
| R•••••• P• M••••• | Benton Harbor, Mi | Feb 9, 2021 | 11 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months1 left in 90 days0 joined in 90 daysdeparture rate 33% of current headcount1 left over 36 months
Left, latest
- N••••• C••• to A••••••••• F•••••••• S•••••••• L••Sep 10, 2026 · RIA to affiliated broker-dealer or bank
- M••• K•••••• B••••••••• to M••••• P••••••• A•• A•••••••Jun 16, 2021 · Other
Joined, latest
- N••••• C••• from L•• F•••••••• L••Feb 9, 2021 · RIA to RIA
- M••• K•••••• B••••••••• from L•• F•••••••• L••Feb 9, 2021 · Affiliated broker-dealer or bank to independent RIA
- L•••• M• B•••• from C••• B•••••••• S•••••••• I•••Dec 15, 2020 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B••••• L••••• M• · Member, President, & Chief Compliance Officercontrolsince 02/2009 · owns 75% or more
- M•••••• R••••••• P• · Vice Presidentcontrolsince 01/2019 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Benton Harbor, Mi | 3 | 0 | 1 | ||
| Stevensville, Mi · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Financial planning clients · 26-50 to 26-50Mar 26, 2026 to Sep 11, 2026
- Succession · false to unsetMar 26, 2026 to Sep 11, 2026
- Accounts · 726 to 993Dec 2, 2025 to Mar 26, 2026
- Corporate clients · 4 to 5Dec 2, 2025 to Mar 26, 2026
- HNW clients · 138 to 243Dec 2, 2025 to Mar 26, 2026
- Individual clients · 592 to 327Dec 2, 2025 to Mar 26, 2026
- Assets in custody · $76.5M to $86.3MDec 2, 2025 to Mar 26, 2026
- Employees · 5 to 4Dec 2, 2025 to Mar 26, 2026
- Discretionary RAUM · $194M to $272MDec 2, 2025 to Mar 26, 2026
- HNW RAUM · $138M to $193MDec 2, 2025 to Mar 26, 2026
- Individual RAUM · $53.7M to $73.5MDec 2, 2025 to Mar 26, 2026
- RAUM · $194M to $272MDec 2, 2025 to Mar 26, 2026
Signals
1 dated events
- N••••• C••• left T••• B••• F••••••••• L•• for A••••••••• F•••••••• S•••••••• L•• (registered 2026-08-27)Sep 10, 2026 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@trueblue.financialreportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 269-924-0959reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 269-982-2710reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 866-751-1241reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/18439957reportedpublic record, Form ADV, Sep 18, 2026
- Website
- trueblue.financialreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (269) 982-2710reportedpublic record, Form ADV, Sep 11, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $90.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026