DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
R•••••• F•••••••• A•••••••• L••
Latest filing Apr 14, 2026
First filing on the tape Feb 8, 2021 · 18 filings
SEC status approved since Mar 10, 2021
RAUM
$1.6B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
97%
$1.5B individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$227M
derived; firm RAUM over IAPD count
Employees
14
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
18 filings and snapshots on the tape
RAUM$1.6B as of Apr 14, 2026
Mar 23, 2022$1.2B then
HNW client RAUM$1.3B as of Apr 14, 2026
Mar 23, 2022$989M then
State-registered IARs (5.B.3)7 as of Apr 14, 2026
Mar 23, 20226 then
Employees (5.A)14 as of Apr 14, 2026
Mar 23, 202214 then
Private funds: no history
RAUM +15% over the last fiscal year+23% a year over threeIARs 7 to 7
Practice profile
derived from the filing of Apr 14, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $227MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 140derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.3MderivedHNW RAUM over HNW clients
- Average account
- $1.6MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 7.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +15%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -0.6%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, otherreportedItem 5.G
- Custody
- $559M, 689 clientsreportedItem 9.A
- Ownership
- controlled by a public reporting companyderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- controlled by a public reporting company (10.A)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.3B83%
- Individuals$219M14%
- Pension and profit-sharing plans$48.8M3.1%
- Individual clients
- 580reported
- HNW clients
- 402reported
- Pension plan clients
- 22reported
- Charitable clients
- n/areported
- Accounts
- 1,004reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $559M for 689 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=true related_bank=true bd_reps=0.0 bank_owner=falsederived
Advisors registered through the firm
7 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| J••••• R••••• R••••••Chartered Financial Consultant | Atanta, Ga | Apr 5, 2021 | 36 y | 1 |
| E••••• J• W•••••Certified Financial Planner, Chartered Financial Analyst | Atanta, Ga | Apr 29, 2021 | 24 y | 1 |
| S•••••• R• F•••••• | Atlanta, Ga | May 3, 2021 | 16 y | 1 |
| D••••••• V•• L••• S••••••Personal Financial Specialist | Atanta, Ga | May 3, 2021 | 22 y | 1 |
| R••••• E•••• S••••••Certified Financial Planner, Chartered Financial Consultant | Atanta, Ga | May 3, 2021 | 28 y | 1 |
| D•••• J••••• G••••••• | Atlanta, Ga | Feb 10, 2022 | 10 y | 0 |
| A••••• K••••••• C••••••• | Atlanta, Ga | Oct 1, 2024 | 21 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- A••••• M••••• to B•• W•••••• L••Jan 3, 2023 · RIA to RIA
Joined, latest
none on the tape
Teams: two or more advisors moving together within fourteen days, from one state
- 5 joined from R•••••• F•••••••• I••Apr 1, 2021 · Atlanta, Ga · Firm absorbed
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- R••••••• J•••••• R••••• · President/Ceocontrolsince 02/2021 · owns less than 5%
- S••••••• D•••••••• V•• L••• · Chief Financial Officercontrolsince 02/2021 · owns less than 5%
- S••••••• R•••••• E•••• · Chief Operations Officercontrolsince 02/2021 · owns less than 5%
- W•••••• E•••••• J• · Chief Compliance Officercontrolsince 02/2021 · owns less than 5%
Entity owners
- F•••• O••••••••• L•• · Memberdirect · owns 75% or more
- C••• F•••••••• C••••••••• L••• · Partnerindirect · owns 25% to 50% of C••• F•••••••• H•••••••• L•••
- C••• F•••••••• H•••••••• L••• · Partnerindirect · owns 50% to 75% of F•••••••• F•• U••••••• H•••••••• L•
- C••••••• D••••••• • R••• F••• X••• L••• · Partnerindirect · owns 50% to 75% of C••• F•••••••• H•••••••• L•••
- F•••••••• F•• A••••••••• L•• · Shareholder, Class A Common Stockindirect · owns 75% or more of F•••• F•••••••• P••••••• I•••
- F•••••••• F•• I••••••••• H•••••••• L•• · Memberindirect · owns 75% or more of F•••••••• F•• A••••••••• L••
- F•••••••• F•• P•••••• I••• · Memberindirect · owns 75% or more of F•••••••• F•• I••••••••• H•••••••• L••
- F•••••••• F•• U••••••• H•••••••• L• · Shareholderindirect · owns 75% or more of F•••••••• F•• P•••••• I•••
- F•••••••• F•• U••••••• H•••••••• L• · Shareholder, Class B Common Stockindirect · owns 75% or more of F•••• F•••••••• P••••••• I•••
- F•••• F•••••••• P••••••• I••• · Memberindirect · owns 75% or more of F•••• F•••••••• P•••••••• L••
- F•••• F•••••••• P•••••••• L•• · Memberindirect · owns 75% or more of F•••• O••••••••• L••
Related persons
Schedule D 7.A
- F•••• R••• S••••••••• L••real estaten
- R•••••• • V•• L•••• P•••insurancen
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Atanta, Ga | 4 | 0 | 0 | ||
| Atlanta, Ga · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
4 against comparable advisers; where to look, not conclusions
- affiliate changedChange between filings · filing Apr 14, 2026bank affiliate (Item 7.A.6): no on the filing of 2026-03-25, yes on the filing of 2026-04-14peers: independent wealth managers, $1B to $5B (1,362)
- affiliate changedChange between filings · filing Apr 14, 2026broker-dealer affiliate (Item 7.A.1): no on the filing of 2026-03-25, yes on the filing of 2026-04-14peers: independent wealth managers, $1B to $5B (1,362)
- control person changedChange between filings · filing Apr 14, 2026R••••••• J•••••• R••••• (PRESIDENT/CEO) left Schedule A between the filings of 2023-09-20 and 2026-04-14peers: independent wealth managers, $1B to $5B (1,362)
- affiliate changedChange between filings · filing Apr 14, 2026insurance affiliate (Item 7.A.10): no on the filing of 2026-03-25, yes on the filing of 2026-04-14peers: independent wealth managers, $1B to $5B (1,362)
What changed
consecutive filings, newest first
- Related adviser · false to trueMar 25, 2026 to Apr 14, 2026
- Related bank · false to trueMar 25, 2026 to Apr 14, 2026
- Related broker-dealer · false to trueMar 25, 2026 to Apr 14, 2026
- Related insurance company · false to trueMar 25, 2026 to Apr 14, 2026
- Accounts · 1,011 to 1,004Aug 22, 2025 to Mar 25, 2026
- HNW clients · 372 to 402Aug 22, 2025 to Mar 25, 2026
- Individual clients · 616 to 580Aug 22, 2025 to Mar 25, 2026
- Pension plan clients · 23 to 22Aug 22, 2025 to Mar 25, 2026
- Assets in custody · $253M to $559MAug 22, 2025 to Mar 25, 2026
- Discretionary RAUM · $1.4B to $1.6BAug 22, 2025 to Mar 25, 2026
- HNW RAUM · $1.1B to $1.3BAug 22, 2025 to Mar 25, 2026
- Individual RAUM · $222M to $219MAug 22, 2025 to Mar 25, 2026
- Pension RAUM · $41.6M to $48.8MAug 22, 2025 to Mar 25, 2026
- RAUM · $1.4B to $1.6BAug 22, 2025 to Mar 25, 2026
- Financial planning clients · 251-500 to 251-500Mar 18, 2025 to Jul 18, 2025
- Accounts · 981 to 1,011May 24, 2024 to Mar 18, 2025
- Advisory employees · 6 to 7May 24, 2024 to Mar 18, 2025
- Advisory activities · 6 to 4May 24, 2024 to Mar 18, 2025
- HNW clients · 302 to 372May 24, 2024 to Mar 18, 2025
- Individual clients · 656 to 616May 24, 2024 to Mar 18, 2025
- Assets in custody · $349M to $253MMay 24, 2024 to Mar 18, 2025
- State-registered IARs · 6 to 7May 24, 2024 to Mar 18, 2025
- Discretionary RAUM · $1.1B to $1.4BMay 24, 2024 to Mar 18, 2025
- HNW RAUM · $805M to $1.1BMay 24, 2024 to Mar 18, 2025
- Individual RAUM · $229M to $222MMay 24, 2024 to Mar 18, 2025
- Pension RAUM · $30.2M to $41.6MMay 24, 2024 to Mar 18, 2025
- RAUM · $1.1B to $1.4BMay 24, 2024 to Mar 18, 2025
- Related adviser · true to falseMay 24, 2024 to Mar 18, 2025
- Related bank · true to falseMay 24, 2024 to Mar 18, 2025
- Related broker-dealer · true to falseMay 24, 2024 to Mar 18, 2025
- Related insurance company · true to falseMay 24, 2024 to Mar 18, 2025
- Accounts · 977 to 981Sep 27, 2023 to Mar 19, 2024
- Advisory activities · 7 to 6Sep 27, 2023 to Mar 19, 2024
- HNW clients · 252 to 302Sep 27, 2023 to Mar 19, 2024
- Individual clients · 702 to 656Sep 27, 2023 to Mar 19, 2024
- Assets in custody · $128 to $349MSep 27, 2023 to Mar 19, 2024
- Employees · 16 to 14Sep 27, 2023 to Mar 19, 2024
- Discretionary RAUM · $848M to $1.1BSep 27, 2023 to Mar 19, 2024
- HNW RAUM · $587M to $805MSep 27, 2023 to Mar 19, 2024
- Individual RAUM · $236M to $229MSep 27, 2023 to Mar 19, 2024
Signals
5 dated events
- R•••••• F•••••••• A•••••••• L•• reported RAUM $1.4B, up 30% from $1.1B (2024-05-24 to 2025-03-18)Mar 18, 2025 · RAUM change · derived
- R•••••• F•••••••• A•••••••• L•• reported RAUM $1.1B, up 25% from $848.3M (2023-09-27 to 2024-03-19)Mar 19, 2024 · RAUM change · derived
- R•••••• F•••••••• A•••••••• L•• reported RAUM $848.3M, down 31% from $1.2B (2022-03-23 to 2023-03-20)Mar 20, 2023 · RAUM change · derived
- A••••• M••••• left R•••••• F•••••••• A•••••••• L•• for B•• W•••••• L•• (registered 2023-01-13)Jan 3, 2023 · Advisor changed firm · fact
- R•••••• F•••••••• A•••••••• L•• filed its initial SEC registration (Form ADV)Feb 8, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 404-892-7967reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/focus-financial-partnersreportedpublic record, Form ADV, Sep 18, 2026
- Firm profile
- linkedin.com/company/rollins-financialreportedpublic record, Form ADV, Sep 18, 2026
- Website
- rollinsfinancial.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 404-892-7967reportedpublic record, Form ADV, Apr 14, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $227Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026