DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Simplify Eqls LLC

Former SEC-registered adviserLas Vegas, NevadaCRD 327988SEC 801-129517IAPD
Latest filing Mar 7, 2025
First filing on the tape Jan 17, 2024 · 2 filings
SEC status approved since Feb 16, 2024
RAUM
$114M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
45
13 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
2 filings and snapshots on the tape
RAUM$114M as of Mar 7, 2025
Jan 17, 2024$114M then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Mar 7, 2025
Jan 17, 20240 then
Employees (5.A)45 as of Mar 7, 2025
Jan 17, 202430 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Mar 7, 2025; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$114MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived4 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for investment companiesreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Investment companies$114M100%
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
1reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Every departureEvery arrival
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Marc David Berns · Co-Founder, Chief Information Officercontrol
        since 02/2020 · owns 25% to 50% of Simplify Asset Management Inc.
      • Sang Jin Paul Kim · Co-Founder, Chief Executive Officer, & Chief Compliance Officercontrol
        since 02/2020 · owns 25% to 50% of Simplify Asset Management Inc.
      • Marc David Berns · Co-Founder, Chief Investment Officer Of Simplify Asset Management Inc.
        since 12/2023 · owns less than 5%
      • Chi Yu Fiona Ho · Chief Operating Officer Of Simplify Asset Management Inc.
        since 12/2023 · owns less than 5%
      • Carroll Brian Kelleher · Chief Revenue Officer Of Simplify Asset Management Inc.
        since 12/2023 · owns less than 5%
      • Sang Jin Paul Kim · Co-Founder, Chief Executive Officer And Chief Compliance Officer Of Simplify Asset Management Inc
        since 12/2023 · owns less than 5%
      • John Ryu · Chief Financial Officer Of Simplify Asset Management Inc.
        since 12/2023 · owns less than 5%
      Entity owners
      • Simplify Asset Management Inc. · Member And Manager
        direct · owns 75% or more
      Related persons
      Schedule D 7.A
      No related person reported.
      Advisers that list Simplify Eqls LLC as a related person
      Offices
      Schedule D 1.F, the 25 largest
      • New York, NY1 employees
      • , 1 employees
      What changed
      consecutive filings, newest first
      • Advisory employees · 10 to 13
        Jan 17, 2024 to Mar 7, 2025
      • Employees · 30 to 45
        Jan 17, 2024 to Mar 7, 2025
      • Insurance-licensed employees · 0 to 4
        Jan 17, 2024 to Mar 7, 2025
      • HQ city · NEW YORK to LAS VEGAS
        Jan 17, 2024 to Mar 7, 2025
      • HQ state · NY to NV
        Jan 17, 2024 to Mar 7, 2025
      • Related bank · false to true
        Jan 17, 2024 to Mar 7, 2025
      Signals
      2 dated events
      • Simplify Eqls Llc no longer on the SEC adviser roster (last listed 2025-06-02, RAUM $114.3M)
        Jul 1, 2025 · Left the SEC roster · derived
      • Simplify Eqls Llc filed its initial SEC registration (Form ADV)
        Jan 17, 2024 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026