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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 1b 10b

ELSER FINANCIAL PLANNING, INC.

CRD 143311

INDIANAPOLIS, IN

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:37576060-4e52-5196-7156-c2134c34b5f3

Data as of Mar 6, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 2:14 AM UTC and rebuilt at most every 15 minutes.

Relationships: 21
Dated events: 6
On other graphs: 0
Observed: Jan 12, 2015 to Mar 6, 2026
21 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.95 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $2.1BItem 5.F on the latest filing (2026-03-06); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $1.1B
Private client RAUM: $2.0BderivedItem 5.D individuals plus high net worth individuals
Private client share: 95%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 13
RAUM per advisor: $162Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 15
Advisory employees: 10
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 1,643
Individual clients: 158
High net worth clients: 420
Custody, client assets: $242M
SEC number: 801-80871
CIK: 2028202
CRD: 143311
Filings on the tape: 21
First filed: Jan 12, 2015
Latest filed: Mar 6, 2026
Organised: Corporation, IN
Website: elserfp.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
SUSAN CHRISTINE ELSER	Certified Financial Planner	INDIANAPOLIS, IN	19	30	1	no
DEREK CARTER HAMILTON	Certified Financial Planner	INDIANAPOLIS, IN	12	12	n/a	no
JONATHAN LEE HERNDON	Certified Financial Planner	INDIANAPOLIS, IN	8	11	n/a	no
Eric A Shetter	Certified Financial Planner	INDIANAPOLIS, IN	7	25	n/a	no
LINDA D MURPHY	n/a	INDIANAPOLIS, IN	5	20	n/a	no
KATHLEEN ELLEN Tranovich	Certified Financial Planner	INDIANAPOLIS, IN	4	18	1	no
ZACHARY G GILES	Certified Financial Planner	INDIANAPOLIS, IN	4	10	1	no
James Robert Wenglikowski	Certified Financial Planner	INDIANAPOLIS, IN	3	14	n/a	no
Samuel Rabon McDaniel	n/a	INDIANAPOLIS, IN	2	12	n/a	no
Allison Marie Gruesbeck	Certified Financial Planner\|Chartered Financial Consultant	INDIANAPOLIS, IN	1	12	6	no
Davis Allen Warner	n/a	INDIANAPOLIS, IN	1	18	n/a	no
Grant Hamilton Hofer	n/a	INDIANAPOLIS, IN	0	13	n/a	no
Kathleen Steinman	n/a	INDIANAPOLIS, IN	0	10	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
ELSER, SUSAN, CHRISTINE	President	D	yes	01/2007	Mar 6, 2026	Mar 6, 2026
GILES, ZACHARY, G	Shareholder	Na	no	01/2024	Mar 6, 2026	Mar 6, 2026
HAMILTON, DEREK, CARTER	Shareholder	Na	no	01/2017	Mar 6, 2026	Mar 6, 2026
HERNDON, JONATHAN, LEE	SHAREHOLDER/MANAGING PARTNER	B	no	01/2017	Mar 6, 2026	Mar 6, 2026
McDaniel, Samuel, Rabon	Shareholder	Na	no	01/2025	Mar 6, 2026	Mar 6, 2026
MURPHY, LINDA, D	CCO/MANAGING PARTNER	A	no	12/2012	Mar 6, 2026	Mar 6, 2026
Shetter, Eric, A	Shareholder	Na	no	02/2021	Mar 6, 2026	Mar 6, 2026
Tranovich, KATHLEEN, ELLEN	SHAREHOLDER/MANAGING PARTNER	A	no	01/2023	Mar 6, 2026	Mar 6, 2026
Wenglikowski, James, Robert	Shareholder	Na	no	01/2025	Mar 6, 2026	Mar 6, 2026

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 6, 2026	$2.1B	$1.1B	15	10	0	n/a	n/a
2024	Feb 10, 2025	$2.0B	$972M	12	10	0	n/a	n/a
2023	Jan 19, 2024	$2.1B	$843M	12	10	0	n/a	n/a
2022	Feb 17, 2023	$1.4B	$661M	12	11	0	n/a	n/a
2021	Feb 14, 2022	$1.6B	$649M	12	11	0	n/a	n/a
2020	Feb 5, 2021	$500M	$500M	9	8	0	n/a	n/a
2019	Jan 27, 2020	$432M	$432M	8	6	0	n/a	n/a
2018	Jan 25, 2019	$334M	$334M	7	6	0	n/a	n/a
2017	Feb 12, 2018	$300M	$300M	6	4	0	n/a	n/a
2016	Jan 27, 2017	$188M	$188M	6	3	n/a	n/a	n/a
2015	Jan 19, 2016	$142M	$142M	4	2	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	1	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$2.1B	$2.0B	5.1%	$1.4B	15.2%	15	12	0	0

Relationships

Registered with (15)

← Kathleen SteinmanAdvisorregistration: current employment
Sep 10, 2026 to presentfactForm ADV
← Grant Hamilton HoferAdvisorregistration: current employment
Feb 3, 2026 to presentfactForm ADV
← Davis Allen WarnerAdvisorregistration: current employment
Jun 26, 2025 to presentfactForm ADV
← Allison Marie GruesbeckAdvisorregistration: current employment
Jan 27, 2025 to presentfactForm ADV
← Samuel Rabon McDanielAdvisorregistration: current employment
Jan 5, 2024 to presentfactForm ADV
← James Robert WenglikowskiAdvisorregistration: current employment
May 9, 2023 to presentfactForm ADV
← ZACHARY G GILESAdvisorregistration: current employment
Jan 14, 2022 to presentfactForm ADV
← KATHLEEN ELLEN TranovichAdvisorregistration: current employment
Oct 18, 2021 to presentfactForm ADV
← LINDA D MURPHYAdvisorregistration: current employment
Feb 3, 2021 to presentfactForm ADV
← Eric A ShetterAdvisorregistration: current employment
Jan 11, 2019 to presentfactForm ADV
← JONATHAN LEE HERNDONAdvisorregistration: current employment
Dec 12, 2017 to presentfactForm ADV
← DEREK CARTER HAMILTONAdvisorregistration: current employment
Aug 26, 2014 to presentfactForm ADV
← SUSAN CHRISTINE ELSERAdvisorregistration: current employment
Feb 22, 2007 to presentfactForm ADV
← Landon MundellAdvisorregistration: previous registration
Jan 22, 2023 to May 22, 2023factForm ADV
← RYAN ROBERT MILLERAdvisorregistration: previous registration
Nov 16, 2018 to Jun 20, 2022factForm ADV

Controls (1)

← ELSER, SUSAN, CHRISTINEOwnerPRESIDENT, ownership code E, individual
Jan 12, 2015 to Aug 21, 2024factForm ADV

Owns (5)

← Tranovich, KATHLEEN, ELLENOwnerSHAREHOLDER/MANAGING PARTNER, ownership code NA, individual
Jan 19, 2024 to Aug 21, 2024factForm ADV
← MURPHY, LINDA, DOwnerCCO/MANAGING PARTNER, ownership code A, individual
Jan 12, 2015 to Aug 21, 2024factForm ADV
← HAMILTON, DEREK, CARTEROwnerSHAREHOLDER, ownership code NA, individual
Jan 27, 2017 to Aug 21, 2024factForm ADV
← HERNDON, JONATHAN, LEEOwnerSHAREHOLDER/MANAGING PARTNER, ownership code B, individual
Jan 27, 2017 to Aug 21, 2024factForm ADV
← Shetter, Eric, AOwnerSHAREHOLDER, ownership code NA, individual
Feb 5, 2021 to Aug 21, 2024factForm ADV

Dated events

Occurred
Jan 19, 2024
Regulatory AUM changed
Elser Financial Planning, Inc. reported RAUM $2.1B, up 49% from $1.4B (2023-02-17 to 2024-01-19)
Form ADVobserved 6 days ago
$681M
Occurred
May 22, 2023
Advisor changed firm
Landon Mundell left Elser Financial Planning, Inc. for Raymond James Financial Services Advisors, Inc (registered 2024-01-12)
Form ADVobserved 6 days ago
Occurred
Jun 20, 2022
Advisor changed firm
Ryan Robert Miller left Elser Financial Planning, Inc. for Dew Wealth Management (registered 2022-07-14)
Form ADVobserved 6 days ago
Occurred
Feb 14, 2022
Regulatory AUM changed
Elser Financial Planning, Inc. reported RAUM $1.6B, up 216% from $500.3M (2021-02-05 to 2022-02-14)
Form ADVobserved 6 days ago
$1.1B
Occurred
Feb 12, 2018
Regulatory AUM changed
Elser Financial Planning, Inc. reported RAUM $300.0M, up 60% from $187.9M (2017-04-18 to 2018-02-12)
Form ADVobserved 6 days ago
$112M
Occurred
Jan 12, 2015
First Form ADV filing
Elser Financial Planning, Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:37576060-4e52-5196-7156-c2134c34b5f3
First observed: Jan 12, 2015
Last observed: Mar 6, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

ELSER FINANCIAL PLANNING, INC.

CRD 143311

INDIANAPOLIS, IN

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:37576060-4e52-5196-7156-c2134c34b5f3

Data as of Mar 6, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 2:14 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

SUSAN CHRISTINE ELSER

Certified Financial Planner

INDIANAPOLIS, IN

DEREK CARTER HAMILTON

Certified Financial Planner

INDIANAPOLIS, IN

n/a

JONATHAN LEE HERNDON

Certified Financial Planner

INDIANAPOLIS, IN

n/a

Eric A Shetter

Certified Financial Planner

INDIANAPOLIS, IN

n/a

LINDA D MURPHY

n/a

INDIANAPOLIS, IN

n/a

KATHLEEN ELLEN Tranovich

Certified Financial Planner

INDIANAPOLIS, IN

ZACHARY G GILES

Certified Financial Planner

INDIANAPOLIS, IN

James Robert Wenglikowski

Certified Financial Planner

INDIANAPOLIS, IN

n/a

Samuel Rabon McDaniel

n/a

INDIANAPOLIS, IN

n/a

Allison Marie Gruesbeck

Certified Financial Planner|Chartered Financial Consultant

INDIANAPOLIS, IN

Davis Allen Warner

n/a

INDIANAPOLIS, IN

n/a

Grant Hamilton Hofer

n/a

INDIANAPOLIS, IN

n/a

Kathleen Steinman

n/a

INDIANAPOLIS, IN

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

ELSER, SUSAN, CHRISTINE

President

yes

01/2007

Mar 6, 2026

GILES, ZACHARY, G

Shareholder

01/2024

Mar 6, 2026

HAMILTON, DEREK, CARTER

Shareholder

01/2017

Mar 6, 2026

HERNDON, JONATHAN, LEE

SHAREHOLDER/MANAGING PARTNER

01/2017

Mar 6, 2026

McDaniel, Samuel, Rabon

Shareholder

01/2025

Mar 6, 2026

MURPHY, LINDA, D

CCO/MANAGING PARTNER

12/2012

Mar 6, 2026

Shetter, Eric, A

Shareholder

02/2021

Mar 6, 2026

Tranovich, KATHLEEN, ELLEN

SHAREHOLDER/MANAGING PARTNER

01/2023

Mar 6, 2026

Wenglikowski, James, Robert

Shareholder

01/2025

Mar 6, 2026

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 6, 2026

$2.1B

$1.1B

n/a

2024

Feb 10, 2025

$2.0B

$972M

n/a

2023

Jan 19, 2024

$2.1B

$843M

n/a

2022

Feb 17, 2023

$1.4B

$661M

n/a

2021

Feb 14, 2022

$1.6B

$649M

n/a

2020

Feb 5, 2021

$500M

n/a

2019

Jan 27, 2020

$432M

n/a

2018

Jan 25, 2019

$334M

n/a

2017

Feb 12, 2018

$300M

n/a

2016

Jan 27, 2017

$188M

n/a

2015

Jan 19, 2016

$142M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$2.1B

$2.0B

5.1%

$1.4B

15.2%