DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Elser Financial Planning, Inc.
Latest filing Mar 6, 2026
First filing on the tape Jan 12, 2015 · 21 filings
SEC status approved since Feb 9, 2015
RAUM
$2.1B
reported, Item 5.F
Discretionary
54%
of RAUM
Private clients
95%
$2.0B individuals and HNW
Advisors
13
registered through the firm on IAPD
RAUM per advisor
$162M
derived; firm RAUM over IAPD count
Employees
15
10 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
21 filings and snapshots on the tape
RAUM$2.1B as of Mar 6, 2026
Jan 19, 2016$142M then
HNW client RAUM$1.9B as of Mar 6, 2026
Feb 12, 2018$266M then
State-registered IARs (5.B.3)10 as of Mar 6, 2026
Jan 19, 20162 then
Employees (5.A)15 as of Mar 6, 2026
Jan 19, 20164 then
Private funds: no history
RAUM +5.1% over the last fiscal year+15% a year over threeIARs 10 to 10
Practice profile
derived from the filing of Mar 6, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $162MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 44derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.6MderivedHNW RAUM over HNW clients
- Average account
- $1.3MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 54%derivedof RAUM
- Institutional
- 2.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.2derivedItem 5.A over advisors
- Advisors per office
- 13.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +5.1%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +43%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $242M, 146 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.9B92%
- Individuals$61.6M2.9%
- Charitable organizations$58.5M2.8%
- Corporations and businesses$41.6M2.0%
- Pension and profit-sharing plans$345,7900.0%
- Individual clients
- 158reported
- HNW clients
- 420reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,643reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $242M for 146 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
13 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Susan Christine ElserCertified Financial Planner | Indianapolis, In | Feb 22, 2007 | 30 y | 1 |
| Derek Carter HamiltonCertified Financial Planner | Indianapolis, In | Aug 26, 2014 | 12 y | 0 |
| Jonathan Lee HerndonCertified Financial Planner | Indianapolis, In | Dec 12, 2017 | 11 y | 0 |
| Eric A ShetterCertified Financial Planner | Indianapolis, In | Jan 11, 2019 | 25 y | 0 |
| Linda D Murphy | Indianapolis, In | Feb 3, 2021 | 20 y | 0 |
| Kathleen Ellen TranovichCertified Financial Planner | Indianapolis, In | Oct 18, 2021 | 18 y | 1 |
| Zachary G GilesCertified Financial Planner | Indianapolis, In | Jan 14, 2022 | 10 y | 1 |
| James Robert WenglikowskiCertified Financial Planner | Indianapolis, In | May 9, 2023 | 14 y | 0 |
| Samuel Rabon Mcdaniel | Indianapolis, In | Jan 5, 2024 | 12 y | 0 |
| Allison Marie GruesbeckCertified Financial Planner, Chartered Financial Consultant | Indianapolis, In | Jan 27, 2025 | 12 y | 6 |
| Davis Allen Warner | Indianapolis, In | Jun 26, 2025 | 18 y | 0 |
| Grant Hamilton Hofer | Indianapolis, In | Feb 3, 2026 | 13 y | 0 |
| Kathleen Steinman | Indianapolis, In | Sep 10, 2026 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Landon Mundell to Raymond James Financial Services Advisors, IncMay 22, 2023 · RIA to affiliated broker-dealer or bank
- Ryan Robert Miller to Dew Wealth ManagementJun 20, 2022 · RIA to RIA
Joined, latest
- Allison Marie Gruesbeck from Ameriprise Financial Services, LLCJan 27, 2025 · Affiliated broker-dealer or bank to independent RIA
- Zachary G Giles from Charles Schwab & Co., Inc.Jan 14, 2022 · Affiliated broker-dealer or bank to independent RIA
- Kathleen Ellen Tranovich from Cherry Tree Wealth Management, LLCOct 18, 2021 · RIA to RIA
- Ryan Robert Miller from Plancorp, LLCNov 16, 2018 · RIA to RIA
- Susan Christine Elser from Charles A. Liles & Associates, Inc.Feb 22, 2007 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Christine Susan Elser · Presidentcontrolsince 01/2007 · owns 50% to 75%
- G Zachary Giles · Shareholdersince 01/2024 · owns less than 5%
- Carter Derek Hamilton · Shareholdersince 01/2017 · owns less than 5%
- Lee Jonathan Herndon · Shareholder/Managing Partnersince 01/2017 · owns 10% to 25%
- Rabon Samuel Mcdaniel · Shareholdersince 01/2025 · owns less than 5%
- D Linda Murphy · Cco/Managing Partnersince 12/2012 · owns 5% to 10%
- A Eric Shetter · Shareholdersince 02/2021 · owns less than 5%
- Ellen Kathleen Tranovich · Shareholder/Managing Partnersince 01/2023 · owns 5% to 10%
- Robert James Wenglikowski · Shareholdersince 01/2025 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Indianapolis, In · principal | 13 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 1,661 to 1,643Feb 10, 2025 to Mar 6, 2026
- Corporate clients · 5 to 6Feb 10, 2025 to Mar 6, 2026
- HNW clients · 176 to 420Feb 10, 2025 to Mar 6, 2026
- Individual clients · 227 to 158Feb 10, 2025 to Mar 6, 2026
- Assets in custody · $3.5M to $242MFeb 10, 2025 to Mar 6, 2026
- Employees · 12 to 15Feb 10, 2025 to Mar 6, 2026
- Discretionary RAUM · $972M to $1.1BFeb 10, 2025 to Mar 6, 2026
- HNW RAUM · $1.9B to $1.9BFeb 10, 2025 to Mar 6, 2026
- Individual RAUM · $73.3M to $61.6MFeb 10, 2025 to Mar 6, 2026
- Non-discretionary RAUM · $1.0B to $974MFeb 10, 2025 to Mar 6, 2026
- Pension RAUM · $246,004 to $345,790Feb 10, 2025 to Mar 6, 2026
- RAUM · $2.0B to $2.1BFeb 10, 2025 to Mar 6, 2026
- Accounts · 1,412 to 1,661Aug 21, 2024 to Feb 10, 2025
- Corporate clients · unset to 5.0Aug 21, 2024 to Feb 10, 2025
- Individual clients · 177 to 227Aug 21, 2024 to Feb 10, 2025
- Assets in custody · $571M to $3.5MAug 21, 2024 to Feb 10, 2025
- Financial planning clients · 251-500 to 251-500Aug 21, 2024 to Feb 10, 2025
- State-registered IARs · 9 to 10Aug 21, 2024 to Feb 10, 2025
- Discretionary RAUM · $843M to $972MAug 21, 2024 to Feb 10, 2025
- HNW RAUM · $1.9B to $1.9BAug 21, 2024 to Feb 10, 2025
- Individual RAUM · $75.8M to $73.3MAug 21, 2024 to Feb 10, 2025
- Non-discretionary RAUM · $1.2B to $1.0BAug 21, 2024 to Feb 10, 2025
- Pension RAUM · $171,071 to $246,004Aug 21, 2024 to Feb 10, 2025
- RAUM · $2.1B to $2.0BAug 21, 2024 to Feb 10, 2025
- Advisory employees · 9 to 10Jan 25, 2024 to Aug 21, 2024
- Employees · 11 to 12Jan 25, 2024 to Aug 21, 2024
- State-registered IARs · 10 to 9Jan 25, 2024 to Aug 21, 2024
- Advisory employees · 10 to 9Jan 19, 2024 to Jan 25, 2024
- Employees · 12 to 11Jan 19, 2024 to Jan 25, 2024
- Accounts · 1,311 to 1,412Feb 17, 2023 to Jan 19, 2024
- Advisory employees · 11 to 10Feb 17, 2023 to Jan 19, 2024
- Corporate clients · 8.0 to unsetFeb 17, 2023 to Jan 19, 2024
- Individual clients · 128 to 177Feb 17, 2023 to Jan 19, 2024
- Assets in custody · $352M to $571MFeb 17, 2023 to Jan 19, 2024
- State-registered IARs · 7 to 10Feb 17, 2023 to Jan 19, 2024
- Discretionary RAUM · $661M to $843MFeb 17, 2023 to Jan 19, 2024
- HNW RAUM · $1.3B to $1.9BFeb 17, 2023 to Jan 19, 2024
- Individual RAUM · $78.2M to $75.8MFeb 17, 2023 to Jan 19, 2024
- Non-discretionary RAUM · $719M to $1.2BFeb 17, 2023 to Jan 19, 2024
- Pension RAUM · $128,368 to $171,071Feb 17, 2023 to Jan 19, 2024
Signals
6 dated events
- Elser Financial Planning, Inc. reported RAUM $2.1B, up 49% from $1.4B (2023-02-17 to 2024-01-19)Jan 19, 2024 · RAUM change · derived
- Landon Mundell left Elser Financial Planning, Inc. for Raymond James Financial Services Advisors, Inc (registered 2024-01-12)May 22, 2023 · Advisor changed firm · fact
- Ryan Robert Miller left Elser Financial Planning, Inc. for Dew Wealth Management (registered 2022-07-14)Jun 20, 2022 · Advisor changed firm · fact
- Elser Financial Planning, Inc. reported RAUM $1.6B, up 216% from $500.3M (2021-02-05 to 2022-02-14)Feb 14, 2022 · RAUM change · derived
- Elser Financial Planning, Inc. reported RAUM $300.0M, up 60% from $187.9M (2017-04-18 to 2018-02-12)Feb 12, 2018 · RAUM change · derived
- Elser Financial Planning, Inc. filed its initial SEC registration (Form ADV)Jan 12, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- admin@elserfp.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 317-731-5615reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- ELSERFP.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 317-731-5615reportedpublic record, Form ADV, Mar 6, 2026
- Team page
- elserfp.com/our-team-2reportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $162Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026