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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM under $100M

NEWDAY

NEWDAY FUNDS, INC., CRD 174758

SOUTHBURY, CT

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:494f9e4f-3f10-3971-1df6-70a56a84cd75

Data as of Apr 1, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 2:56 AM UTC and rebuilt at most every 15 minutes.

Relationships: 9
Dated events: 7
On other graphs: 0
Observed: Nov 22, 2017 to Apr 1, 2026
37 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $6.5MItem 5.F on the latest filing (2026-04-01); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $6.5M
Private client RAUM: $6.5MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 2
RAUM per advisor: $3.3Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 2
Advisory employees: 1
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 3
SEC number: 801-112212
CRD: 174758
Filings on the tape: 37
First filed: Nov 22, 2017
Latest filed: Apr 1, 2026
Organised: Corporation, DE

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
BRIAN GREGORY FAIRHURST	n/a	Lafayette, CA \| SOUTHBURY, CT	2	25	4	no
DOUGLAS CHARLES HESKE	n/a	SOUTHBURY, CT	0	40	6	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
HESKE, DOUGLAS, CHARLES	Ceo	C	yes	03/2016	Nov 22, 2017	Dec 9, 2024
HESKE, DOUGLAS, CHARLES	PRESIDENT & CEO	Na	yes	03/2016	Nov 22, 2017	Dec 9, 2024
HSU, DAVID, CHENG-WEI	CHIEF COMPLIANCE OFFICER	Na	yes	10/2023	Nov 3, 2023	Dec 9, 2024
NEWDAY FINANCIAL TECHNOLOGIES, INC.	Parent	E	yes	07/2017	Nov 22, 2017	Dec 9, 2024
MEEK, ALEXANDER	CO-FOUNDER/NON-ADVISORY OWNER	C	no	01/2015	Nov 22, 2017	Dec 9, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Apr 1, 2026	$6.5M	$6.5M	2	1	0	n/a	n/a
2024	Apr 30, 2025	$172M	$172M	9	3	0	n/a	n/a
2023	Feb 15, 2024	$117M	$117M	8	4	0	n/a	n/a
2022	Mar 21, 2023	$113M	$113M	8	8	0	n/a	n/a
2021	Mar 29, 2022	$147M	$147M	11	7	0	n/a	n/a
2020	Feb 26, 2021	$114M	$114M	4	1	0	n/a	n/a
2019	Mar 17, 2020	$1.0M	$1.0M	4	1	0	n/a	n/a
2018	Mar 5, 2019	$870,387	$0	5	1	1	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
2	1	1	50.0%	0	0	0	3	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$6.5M	$172M	-96.2%	$113M	-61.4%	2	9	0	0

Relationships

Registered with (4)

← DOUGLAS CHARLES HESKEAdvisorregistration: current employment
Jan 1, 2026 to presentfactForm ADV
← BRIAN GREGORY FAIRHURSTAdvisorregistration: current employment
May 10, 2024 to presentfactForm ADV
← BETSY M MOSZETERAdvisorregistration: previous registration
Dec 1, 2025 to Dec 16, 2025factForm ADV
← TODD WARREN WILSONAdvisorregistration: previous registration
Sep 13, 2016 to Sep 26, 2017factForm ADV

Controls (3)

← HESKE, DOUGLAS, CHARLESOwnerCEO, ownership code C, individual
Nov 22, 2017 to Dec 9, 2024factForm ADV
← HSU, DAVID, CHENG-WEIOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Nov 3, 2023 to Dec 9, 2024factForm ADV
← NEWDAY FINANCIAL TECHNOLOGIES, INC.OwnerPARENT, ownership code E, domestic entity
Nov 22, 2017 to Dec 9, 2024factForm ADV

Owns (1)

← MEEK, ALEXANDEROwnerCO-FOUNDER/NON-ADVISORY OWNER, ownership code C, individual
Nov 22, 2017 to Dec 9, 2024factForm ADV

Dated events

Occurred
Apr 1, 2026
Regulatory AUM changed
Newday reported RAUM $6.5M, down 96% from $172.4M (2025-09-25 to 2026-04-01)
Form ADVobserved 6 days ago
$-166M
Occurred
Dec 16, 2025
Advisor changed firm
Betsy M Moszeter left Newday for Reflection Asset Management (registered 2025-12-08)
Form ADVobserved 6 days ago
Occurred
Nov 3, 2023
Control person left
Marie Denise Rusnak (Cco) no longer on Schedule A of Newday (listed 2023-06-14, absent 2023-11-03)
Form ADVobserved 6 days ago
Occurred
Nov 3, 2023
Control person joined
Cheng-Wei David Hsu (Chief Compliance Officer) appeared on Schedule A of Newday
Form ADVobserved 6 days ago
Occurred
Jun 14, 2023
Control person left
Brandeis Anne Popkin (President) no longer on Schedule A of Newday (listed 2023-03-21, absent 2023-06-14)
Form ADVobserved 6 days ago
Occurred
May 4, 2022
Control person joined
Brandeis Anne Popkin (President) appeared on Schedule A of Newday
Form ADVobserved 6 days ago
Occurred
Nov 22, 2017
First Form ADV filing
Newday filed its initial SEC registration (Form ADV)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:494f9e4f-3f10-3971-1df6-70a56a84cd75
First observed: Nov 22, 2017
Last observed: Apr 1, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

NEWDAY

NEWDAY FUNDS, INC., CRD 174758

SOUTHBURY, CT

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:494f9e4f-3f10-3971-1df6-70a56a84cd75

Data as of Apr 1, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 2:56 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

BRIAN GREGORY FAIRHURST

n/a

Lafayette, CA | SOUTHBURY, CT

DOUGLAS CHARLES HESKE

n/a

SOUTHBURY, CT

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

HESKE, DOUGLAS, CHARLES

Ceo

yes

03/2016

Nov 22, 2017

Dec 9, 2024

HESKE, DOUGLAS, CHARLES

PRESIDENT & CEO

yes

03/2016

Nov 22, 2017

Dec 9, 2024

HSU, DAVID, CHENG-WEI

CHIEF COMPLIANCE OFFICER

yes

10/2023

Nov 3, 2023

Dec 9, 2024

NEWDAY FINANCIAL TECHNOLOGIES, INC.

Parent

yes

07/2017

Nov 22, 2017

Dec 9, 2024

MEEK, ALEXANDER

CO-FOUNDER/NON-ADVISORY OWNER

01/2015

Nov 22, 2017

Dec 9, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Apr 1, 2026

$6.5M

n/a

2024

Apr 30, 2025

$172M

n/a

2023

Feb 15, 2024

$117M

n/a

2022

Mar 21, 2023

$113M

n/a

2021

Mar 29, 2022

$147M

n/a

2020

Feb 26, 2021

$114M

n/a

2019

Mar 17, 2020

$1.0M

n/a

2018

Mar 5, 2019

$870,387

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

50.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$6.5M

$172M

-96.2%

$113M

-61.4%