DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Newday
Legal name Newday Funds, Inc.
Latest filing Apr 1, 2026
First filing on the tape Nov 22, 2017 · 37 filings
SEC status approved since Jan 2, 2018
RAUM
$6.5M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$6.5M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$3.3M
derived; firm RAUM over IAPD count
Employees
2
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
37 filings and snapshots on the tape
RAUM$6.5M as of Apr 1, 2026
Mar 5, 2019$870,387 then
HNW client RAUM$6.5M as of Apr 1, 2026
Mar 29, 2022$11.4M then
State-registered IARs (5.B.3)1 as of Apr 1, 2026
Mar 5, 20192 then
Employees (5.A)2 as of Apr 1, 2026
Mar 5, 20195 then
Private funds: no history
RAUM -96% over the last fiscal year-61% a year over threeIARs 3 to 1
Practice profile
derived from the filing of Apr 1, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $3.3MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $2.2MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -96%derivedbetween the last two annual amendments
- Advisor growth, one year
- -67%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$6.5M100%
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 3reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Brian Gregory Fairhurst | Lafayette, Ca | May 10, 2024 | 25 y | 4 |
| Douglas Charles Heske | Southbury, Ct | Jan 1, 2026 | 40 y | 6 |
Advisor movement
1 left, 2 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 50% of current headcount1 left over 36 months
Left, latest
- Betsy M Moszeter to Reflection Asset ManagementDec 16, 2025 · Other
- Todd Warren Wilson to Portola Creek CapitalSep 26, 2017 · RIA to a newly registered adviser
Joined, latest
- Douglas Charles Heske from Stone & Youngberg LLCJan 1, 2026 · Other
- Betsy M Moszeter from Tamro Capital Partners LLCDec 1, 2025 · Other
- Brian Gregory Fairhurst from RBC Capital Markets, LLCMay 10, 2024 · Other
- Todd Warren Wilson from Merrill Lynch, Pierce, Fenner & Smith IncorporatedSep 13, 2016 · Wirehouse to independent RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Charles Douglas Heske · President & Ceocontrolsince 03/2016 · owns less than 5%
- Cheng-Wei David Hsu · Chief Compliance Officercontrolsince 10/2023 · owns less than 5%
- Charles Douglas Heske · Ceocontrolsince 03/2016 · owns 25% to 50% of Newday Financial Technologies, Inc.
- Alexander Meek · Co-Founder/Non-Advisory Ownersince 01/2015 · owns 25% to 50% of Newday Financial Technologies, Inc.
Entity owners
- Newday Financial Technologies, Inc. · Parentdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Southbury, Ct · principal | 2 | 1 | 0 | ||
| Superior, Co | 0 | 0 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- institutional to wealth shiftCombination · filing Apr 1, 2026peers: independent wealth managers, under $100M (704)
- RAUM down 50 %Change between filings · filing Apr 1, 2026RAUM (Item 5.F) moved from $172,421,272 to $6,516,552 (-96.0%) between the annual amendments of 2025-04-30 and 2026-04-01; the peer median change was +8.0% (219 comparable advisers, 1.0th percentile of changes)peers: independent wealth managers, under $100M (219) · 0.9% percentile
What changed
consecutive filings, newest first
- State-registered IARs · 2 to 1Sep 25, 2025 to Apr 1, 2026
- Accounts · 26 to 3Sep 25, 2025 to Apr 1, 2026
- Advisory employees · 3 to 1Sep 25, 2025 to Apr 1, 2026
- HNW clients · 10.0 to unsetSep 25, 2025 to Apr 1, 2026
- Employees · 9 to 2Sep 25, 2025 to Apr 1, 2026
- Discretionary RAUM · $172M to $6.5MSep 25, 2025 to Apr 1, 2026
- HNW RAUM · $16.5M to $6.5MSep 25, 2025 to Apr 1, 2026
- Individual RAUM · 521000.0 to unsetSep 25, 2025 to Apr 1, 2026
- RAUM · $172M to $6.5MSep 25, 2025 to Apr 1, 2026
- Financial planning clients · 0 to 0Aug 18, 2025 to Sep 25, 2025
- State-registered IARs · 3 to 2Aug 18, 2025 to Sep 25, 2025
- Advisory activities · 3 to 2Dec 9, 2024 to Apr 30, 2025
- Financial planning clients · unset to 0Dec 9, 2024 to Apr 30, 2025
- Discretionary RAUM · $175M to $172MDec 9, 2024 to Apr 30, 2025
- RAUM · $175M to $172MDec 9, 2024 to Apr 30, 2025
- HQ city · TIBURON to SOUTHBURYJun 24, 2024 to Dec 9, 2024
- HQ state · CA to CTJun 24, 2024 to Dec 9, 2024
- Advisory employees · 4 to 3Feb 15, 2024 to Jun 24, 2024
- Employees · 8 to 9Feb 15, 2024 to Jun 24, 2024
- State-registered IARs · 2 to 3Feb 15, 2024 to Jun 24, 2024
- Discretionary RAUM · $117M to $175MFeb 15, 2024 to Jun 24, 2024
- HNW RAUM · $11.4M to $16.5MFeb 15, 2024 to Jun 24, 2024
- Individual RAUM · $455,650 to $521,000Feb 15, 2024 to Jun 24, 2024
- RAUM · $117M to $175MFeb 15, 2024 to Jun 24, 2024
- Advisory employees · 8 to 4Nov 8, 2023 to Feb 15, 2024
- HQ city · unset to TIBURONNov 8, 2023 to Feb 15, 2024
- HQ state · unset to CANov 8, 2023 to Feb 15, 2024
- Discretionary RAUM · $113M to $117MNov 8, 2023 to Feb 15, 2024
- HNW RAUM · $11.4M to $11.4MNov 8, 2023 to Feb 15, 2024
- Individual RAUM · $660,031 to $455,650Nov 8, 2023 to Feb 15, 2024
- RAUM · $113M to $117MNov 8, 2023 to Feb 15, 2024
- Advisory activities · 2 to 3Nov 3, 2023 to Nov 8, 2023
- Financial planning clients · 0 to unsetNov 3, 2023 to Nov 8, 2023
- Accounts · 24 to 26Sep 29, 2022 to Mar 21, 2023
- Advisory employees · 7 to 8Sep 29, 2022 to Mar 21, 2023
- Employees · 11 to 8Sep 29, 2022 to Mar 21, 2023
- State-registered IARs · 4 to 2Sep 29, 2022 to Mar 21, 2023
- Discretionary RAUM · $126M to $113MSep 29, 2022 to Mar 21, 2023
- HNW RAUM · $7.7M to $11.4MSep 29, 2022 to Mar 21, 2023
- Individual RAUM · unset to 660031.0Sep 29, 2022 to Mar 21, 2023
Signals
7 dated events
- Newday reported RAUM $6.5M, down 96% from $172.4M (2025-09-25 to 2026-04-01)Apr 1, 2026 · RAUM change · derived
- Betsy M Moszeter left Newday for Reflection Asset Management (registered 2025-12-08)Dec 16, 2025 · Advisor changed firm · fact
- Marie Denise Rusnak (Cco) no longer on Schedule A of Newday (listed 2023-06-14, absent 2023-11-03)Nov 3, 2023 · Control person left · inference
- Cheng-Wei David Hsu (Chief Compliance Officer) appeared on Schedule A of NewdayNov 3, 2023 · Control person joined · fact
- Brandeis Anne Popkin (President) no longer on Schedule A of Newday (listed 2023-03-21, absent 2023-06-14)Jun 14, 2023 · Control person left · inference
- Brandeis Anne Popkin (President) appeared on Schedule A of NewdayMay 4, 2022 · Control person joined · fact
- Newday filed its initial SEC registration (Form ADV)Nov 22, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- LINKEDIN.COM/COMPANY/NEWDAYINVESTINGreportedpublic record, Form ADV, Sep 17, 2026
- Website
- NEWDAYIMPACT.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 415-935-0550reportedpublic record, Form ADV, Apr 1, 2026
- Team page
- newdayimpact.com/our-teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $3.3Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026