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RIA / WealthAdvisordual registered (broker-dealer)23 years in industry

Richard Cole

Advisor at AMERITAS ADVISORY SERVICES, LLC

PITTSBURGH, PA

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Search this name across graphsid dfx:ria:4a3d96e1-9c94-2e2c-19cd-bd5da4c39b89

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 8:34 AM UTC and rebuilt at most every 15 minutes.

Relationships: 9
Dated events: 3
On other graphs: 0
Observed: Feb 23, 2011 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: AMERITAS ADVISORY SERVICES, LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: May 1, 2003earliest registration or exam on IAPD
Years in industry: 23derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 8
Current registrations: 1
Registered states: 2
Exams: S66|S63
First exam: May 1, 2003
First registration: Feb 23, 2011
Dual registered: yes, broker-dealer
Other names: RICHARD COLE|RICHARD COLE|RICHARD SEIFERT COLE|RICHARD SEIFERT COLE
IAPD individual key: 4625843

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
AMERITAS ADVISORY SERVICES, LLC	Bd affiliated wealth	May 28, 2026	n/a	yes	PITTSBURGH, PA	Current employment
LPL FINANCIAL LLC	Bd affiliated wealth	May 15, 2025	May 14, 2026	no	BEAVER, PA\|BEAVER FALLS, PA\|MONACA, PA	Previous registration
CUSO FINANCIAL SERVICES, L.P.	Former SEC adviser	Aug 28, 2024	May 15, 2025	no	Monaca, PA	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Jul 16, 2024	Aug 26, 2024	no	SEWICKLEY, PA	Previous registration
CHARLES SCHWAB & CO., INC.	National bd RIA	Apr 3, 2020	Jan 10, 2024	no	Cranberry Township, PA	Previous registration
PNC WEALTH MANAGEMENT	Bd affiliated wealth	Aug 6, 2019	Mar 24, 2020	no	PITTSBURGH, PA	Previous registration
CITIZENS SECURITIES, INC.	Bd affiliated wealth	Oct 24, 2014	Jan 8, 2018	no	MONROEVILLE, PA\|Pittsburgh, PA\|PITTSBURGH, PA\|WASHINGTON, PA\|PITTSBURGH, PA	Previous registration
OPPENHEIMER & CO. INC.	Bd affiliated wealth	Jul 20, 2012	Jun 3, 2013	no	PITTSBURGH, PA	Previous registration
PNC WEALTH MANAGEMENT	Bd affiliated wealth	Feb 23, 2011	Jul 24, 2012	no	BEAVER, PA\|BEAVER FALLS, PA\|BEAVER FALLS, PA\|ALIQUIPPA, PA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
LPL FINANCIAL LLC	AMERITAS ADVISORY SERVICES, LLC	May 14, 2026	May 28, 2026	14	Firm change	Ibd to ibd
CUSO FINANCIAL SERVICES, L.P.	LPL FINANCIAL LLC	May 15, 2025	May 15, 2025	0	Bulk transfer	Ibd to ibd
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	CUSO FINANCIAL SERVICES, L.P.	Aug 26, 2024	Aug 28, 2024	2	Firm change	Wirehouse to ibd
CHARLES SCHWAB & CO., INC.	MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Jan 10, 2024	Jul 16, 2024	188	Firm change	Ibd to wirehouse
PNC WEALTH MANAGEMENT	CHARLES SCHWAB & CO., INC.	Mar 24, 2020	Apr 3, 2020	10	Firm change	Ibd to ibd
CITIZENS SECURITIES, INC.	PNC WEALTH MANAGEMENT	Jan 8, 2018	Aug 6, 2019	575	Firm change after gap	Ibd to ibd
OPPENHEIMER & CO. INC.	CITIZENS SECURITIES, INC.	Jun 3, 2013	Oct 24, 2014	508	Firm change after gap	Other
PNC WEALTH MANAGEMENT	OPPENHEIMER & CO. INC.	Jul 24, 2012	Jul 20, 2012	-4	Firm change	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
39550:129052:PA:2018-01-08	Jan 8, 2018	Aug 6, 2019	PITTSBURGH, PA	Firm change after gap

Relationships

Registered with (8)

→ AMERITAS ADVISORY SERVICES, LLCRegistered adviserregistration: current employment
May 28, 2026 to presentfactForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
May 15, 2025 to May 14, 2026factForm ADV
→ CUSO FINANCIAL SERVICES, L.P.Registered adviserregistration: previous registration
Aug 28, 2024 to May 15, 2025factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Jul 16, 2024 to Aug 26, 2024factForm ADV
→ CHARLES SCHWAB & CO., INC.Registered adviserregistration: previous registration
Apr 3, 2020 to Jan 10, 2024factForm ADV
→ PNC WEALTH MANAGEMENTRegistered adviserregistration: previous registration
Aug 6, 2019 to Mar 24, 2020factForm ADV
→ CITIZENS SECURITIES, INC.Registered adviserregistration: previous registration
Oct 24, 2014 to Jan 8, 2018factForm ADV
→ OPPENHEIMER & CO. INC.Registered adviserregistration: previous registration
Jul 20, 2012 to Jun 3, 2013factForm ADV

Dated events

Occurred
May 14, 2026
Advisor changed firm
Richard Cole left Lpl Financial Llc for Ameritas Advisory Services, Llc (registered 2026-05-28)
Form ADVobserved 4 days ago
Occurred
Aug 26, 2024
Advisor changed firm
Richard Cole left Merrill Lynch, Pierce, Fenner & Smith Incorporated for Cuso Financial Services, L.P. (registered 2024-08-28)
Form ADVobserved 4 days ago
Occurred
Jan 10, 2024
Advisor changed firm
Richard Cole left Charles Schwab & Co., Inc. for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2024-07-16)
Form ADVobserved 4 days ago