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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

KEYSTONE PRIVATE WEALTH

KEYSTONE WEALTH SERVICES, LLC, CRD 301924

PALM DESERT, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:53aee0c0-8e16-c695-b262-efc0c803f2f7

Data as of Aug 6, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 11:06 AM UTC and rebuilt at most every 15 minutes.

Relationships: 17
Dated events: 6
On other graphs: 0
Observed: May 13, 2021 to Aug 6, 2026
26 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.87 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=6.0
Regulatory AUM: $861MItem 5.F on the latest filing (2026-08-06); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $804M
Private client RAUM: $751MderivedItem 5.D individuals plus high net worth individuals
Private client share: 87%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 12
RAUM per advisor: $71.7Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 11
Advisory employees: 11
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 1,542
Individual clients: 285
High net worth clients: 246
Custody, client assets: $291M
SEC number: 801-121495
CRD: 301924
Filings on the tape: 26
First filed: May 13, 2021
Latest filed: Aug 6, 2026
Organised: Limited Liability Company, CA

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
SHATTUCK FRANKLIN LAMM	n/a	PALM DESERT, CA \| PANAMA CITY BEACH, FL	7	25	5	yes
MARK WILLIAM THATCHER	n/a	PALM DESERT, CA	7	24	5	yes
CHRISTOPHER RAYMOND RICK	Certified Financial Planner	IRVINE, CA \| PALM DESERT, CA	5	15	4	yes
LISA DIANE BEATY	n/a	IRVINE, CA \| PALM DESERT, CA	5	20	4	yes
Kurt Mortenson	n/a	PALM DESERT, CA \| Menahga, MN	5	39	5	no
MICHAEL REED MORTENSON	Certified Financial Planner	PALM DESERT, CA	5	14	2	no
JOHN C POLOVICK	n/a	IRVINE, CA \| PALM DESERT, CA	3	16	4	yes
Kelli Kaiulani Cox	n/a	PALM DESERT, CA	2	10	n/a	no
Robert Michael Valenzuela	n/a	PALM DESERT, CA	2	15	2	yes
Timothy Todd Luttmers	n/a	PALM DESERT, CA	2	11	1	yes
Brandon Rosi	n/a	PALM DESERT, CA	1	10	n/a	no
Salvatore Bommarito	n/a	PALM DESERT, CA \| Palm Desert, CA	0	23	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
LAMM, SHATTUCK, FRANKLIN	MANAGING MEMBER & CHIEF COMPLIANCE OFFICER	C	yes	02/2019	May 13, 2021	Jan 29, 2024
THATCHER, MARK, WILLIAM	MANAGING MEMBER	C	yes	02/2019	May 13, 2021	Jan 29, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
n/a	n/a	n/a	1	yes

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Feb 9, 2026	$861M	$804M	11	11	1	n/a	n/a
2024	Jan 24, 2025	$692M	$674M	11	11	1	n/a	n/a
2023	Jan 25, 2024	$534M	$513M	10	9	1	n/a	n/a
2022	Jan 26, 2023	$417M	$416M	10	8	1	n/a	n/a
2021	Feb 1, 2022	$395M	$395M	9	7	1	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	1	-1	8.3%	0	0	0	2	2

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$861M	$692M	24.3%	$417M	27.4%	11	11	1	1

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
HOUSEHOLDER GROUP ESTATE & RETIREMENT SPECIALISTS	2	Sep 20, 2024	Aug 25, 2024	RANCHO MIRAGE, CA	Team lift out	RIA to RIA	6.1%
CYPRESS WEALTH SERVICES, LLC	2	Sep 2, 2021	Sep 2, 2021	PALM DESERT, CA	Team lift out	RIA to RIA	18.2%

Relationships

Registered with (13)

← Salvatore BommaritoAdvisorregistration: current employment
Aug 10, 2026 to presentfactForm ADV
← Brandon RosiAdvisorregistration: current employment
Jul 1, 2025 to presentfactForm ADV
← Robert Michael ValenzuelaAdvisorregistration: current employment
Aug 25, 2024 to presentfactForm ADV
← Timothy Todd LuttmersAdvisorregistration: current employment
Aug 25, 2024 to presentfactForm ADV
← Kelli Kaiulani CoxAdvisorregistration: current employment
Nov 1, 2023 to presentfactForm ADV
← JOHN C POLOVICKAdvisorregistration: current employment
Nov 2, 2022 to presentfactForm ADV
← Kurt MortensonAdvisorregistration: current employment
Sep 2, 2021 to presentfactForm ADV
← MICHAEL REED MORTENSONAdvisorregistration: current employment
Sep 2, 2021 to presentfactForm ADV
← LISA DIANE BEATYAdvisorregistration: current employment
Jul 1, 2021 to presentfactForm ADV
← CHRISTOPHER RAYMOND RICKAdvisorregistration: current employment
Jun 7, 2021 to presentfactForm ADV
← SHATTUCK FRANKLIN LAMMAdvisorregistration: current employment
Jul 18, 2019 to presentfactForm ADV
← MARK WILLIAM THATCHERAdvisorregistration: current employment
Jul 18, 2019 to presentfactForm ADV
← JOSEPH DANIEL SANCHEZAdvisorregistration: previous registration
Nov 7, 2024 to Oct 2, 2025factForm ADV

Moved with (2)

← HOUSEHOLDER GROUP ESTATE & RETIREMENT SPECIALISTSRegistered adviser2 advisors, team lift out, same day
Sep 20, 2024 to Aug 25, 2024factForm ADV
← CYPRESS WEALTH SERVICES, LLCRegistered adviser2 advisors, team lift out, same day
Sep 2, 2021 to Sep 2, 2021factForm ADV

Controls (2)

← LAMM, SHATTUCK, FRANKLINOwnerMANAGING MEMBER & CHIEF COMPLIANCE OFFICER, ownership code C, individual
May 13, 2021 to Jan 29, 2024factForm ADV
← THATCHER, MARK, WILLIAMOwnerMANAGING MEMBER, ownership code C, individual
May 13, 2021 to Jan 29, 2024factForm ADV

Dated events

Occurred
Oct 2, 2025
Advisor changed firm
Joseph Daniel Sanchez left Keystone Private Wealth for Wells Fargo Advisors (registered 2026-06-30)
Form ADVobserved 5 days ago
Occurred
Jan 24, 2025
Regulatory AUM changed
Keystone Private Wealth reported RAUM $692.1M, up 30% from $534.4M (2024-01-29 to 2025-01-24)
Form ADVobserved 5 days ago
$158M
Occurred
Sep 20, 2024
Team lift-out
2 advisors left Householder Group Estate & Retirement Specialists (Rancho Mirage, CA) for Keystone Private Wealth on the same day
Form ADVobserved 5 days ago
2 advisors
Occurred
Jan 25, 2024
Regulatory AUM changed
Keystone Private Wealth reported RAUM $534.4M, up 28% from $416.7M (2023-11-14 to 2024-01-25)
Form ADVobserved 5 days ago
$118M
Occurred
Feb 1, 2022
Regulatory AUM changed
Keystone Private Wealth reported RAUM $394.6M, up 177% from $142.3M (2021-12-22 to 2022-02-01)
Form ADVobserved 5 days ago
$252M
Occurred
May 13, 2021
First Form ADV filing
Cypress Private Wealth filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:53aee0c0-8e16-c695-b262-efc0c803f2f7
First observed: May 13, 2021
Last observed: Aug 6, 2026 45 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

KEYSTONE PRIVATE WEALTH

KEYSTONE WEALTH SERVICES, LLC, CRD 301924

PALM DESERT, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:53aee0c0-8e16-c695-b262-efc0c803f2f7

Data as of Aug 6, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 11:06 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

SHATTUCK FRANKLIN LAMM

n/a

PALM DESERT, CA | PANAMA CITY BEACH, FL

yes

MARK WILLIAM THATCHER

n/a

PALM DESERT, CA

yes

CHRISTOPHER RAYMOND RICK

Certified Financial Planner

IRVINE, CA | PALM DESERT, CA

yes

LISA DIANE BEATY

n/a

IRVINE, CA | PALM DESERT, CA

yes

Kurt Mortenson

n/a

PALM DESERT, CA | Menahga, MN

MICHAEL REED MORTENSON

Certified Financial Planner

PALM DESERT, CA

JOHN C POLOVICK

n/a

IRVINE, CA | PALM DESERT, CA

yes

Kelli Kaiulani Cox

n/a

PALM DESERT, CA

n/a

Robert Michael Valenzuela

n/a

PALM DESERT, CA

yes

Timothy Todd Luttmers

n/a

PALM DESERT, CA

yes

Brandon Rosi

n/a

PALM DESERT, CA

n/a

Salvatore Bommarito

n/a

PALM DESERT, CA | Palm Desert, CA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

LAMM, SHATTUCK, FRANKLIN

MANAGING MEMBER & CHIEF COMPLIANCE OFFICER

yes

02/2019

May 13, 2021

Jan 29, 2024

THATCHER, MARK, WILLIAM

MANAGING MEMBER

yes

02/2019

May 13, 2021

Jan 29, 2024

City

State

Country

Employees

Also broker-dealer

n/a

yes

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 9, 2026

$861M

$804M

n/a

2024

Jan 24, 2025

$692M

$674M

n/a

2023

Jan 25, 2024

$534M

$513M

n/a

2022

Jan 26, 2023

$417M

$416M

n/a

2021

Feb 1, 2022

$395M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

-1

8.3%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$861M

$692M

24.3%

$417M

27.4%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

HOUSEHOLDER GROUP ESTATE & RETIREMENT SPECIALISTS

Sep 20, 2024

Aug 25, 2024

RANCHO MIRAGE, CA

Team lift out

RIA to RIA

6.1%

CYPRESS WEALTH SERVICES, LLC

Sep 2, 2021

PALM DESERT, CA

Team lift out

RIA to RIA

18.2%