DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Keystone Private Wealth
Legal name Keystone Wealth Services, LLC
Latest filing Aug 6, 2026
First filing on the tape May 13, 2021 · 26 filings
SEC status approved since Jun 22, 2021
RAUM
$861M
reported, Item 5.F
Discretionary
93%
of RAUM
Private clients
87%
$751M individuals and HNW
Advisors
12
registered through the firm on IAPD
RAUM per advisor
$71.7M
derived; firm RAUM over IAPD count
Employees
11
11 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
26 filings and snapshots on the tape
RAUM$861M as of Aug 6, 2026
Feb 1, 2022$395M then
HNW client RAUM$667M as of Aug 6, 2026
Feb 1, 2022$317M then
State-registered IARs (5.B.3)10 as of Aug 6, 2026
Feb 1, 20227 then
Employees (5.A)11 as of Aug 6, 2026
Feb 1, 20229 then
Private funds: no history
RAUM +24% over the last fiscal year+27% a year over threeIARs 11 to 10
Practice profile
derived from the filing of Aug 6, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $71.7MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 44derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.7MderivedHNW RAUM over HNW clients
- Average account
- $558,141derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 93%derivedof RAUM
- Institutional
- 0.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.9derivedItem 5.A over advisors
- Advisors per office
- 6.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +24%derivedbetween the last two annual amendments
- Advisor growth, one year
- -9.1%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +7.7%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Custody
- $291M, 422 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$667M77%
- Corporations and businesses$105M12%
- Individuals$84.3M9.8%
- Pension and profit-sharing plans$3.0M0.4%
- Charitable organizations$1.2M0.1%
- Individual clients
- 285reported
- HNW clients
- 246reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,542reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- $291M for 422 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.87 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=6.0derived
Advisors registered through the firm
12 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Mark William Thatcher | Palm Desert, Ca | Jul 18, 2019 | 24 y | 5 |
| Shattuck Franklin Lamm | Palm Desert, Ca | Jul 18, 2019 | 25 y | 5 |
| Christopher Raymond RickCertified Financial Planner | Palm Desert, Ca | Jun 7, 2021 | 15 y | 4 |
| Lisa Diane Beaty | Palm Desert, Ca | Jul 1, 2021 | 20 y | 4 |
| Kurt Mortenson | Palm Desert, Ca | Sep 2, 2021 | 39 y | 5 |
| Michael Reed MortensonCertified Financial Planner | Palm Desert, Ca | Sep 2, 2021 | 14 y | 2 |
| John C Polovick | Palm Desert, Ca | Nov 2, 2022 | 16 y | 4 |
| Kelli Kaiulani Cox | Palm Desert, Ca | Nov 1, 2023 | 10 y | 0 |
| Timothy Todd Luttmers | Palm Desert, Ca | Aug 25, 2024 | 11 y | 1 |
| Robert Michael Valenzuela | Palm Desert, Ca | Aug 25, 2024 | 15 y | 2 |
| Brandon Rosi | Palm Desert, Ca | Jul 1, 2025 | 10 y | 0 |
| Salvatore Bommarito | Palm Desert, Ca | Aug 10, 2026 | 23 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 8.3% of current headcount2 left over 36 months
Left, latest
- Joseph Daniel Sanchez to Wells Fargo AdvisorsOct 2, 2025 · RIA to wirehouse
- Joseph Michael Alcon to Secure Investment Management, LLCMay 22, 2025 · RIA to RIA
Joined, latest
- Robert Michael Valenzuela from Householder Group Estate & Retirement SpecialistsAug 25, 2024 · RIA to RIA
- Timothy Todd Luttmers from Householder Group Estate & Retirement SpecialistsAug 25, 2024 · RIA to RIA
- Joseph Michael Alcon from Fidelity Personal And Workplace AdvisorsMay 4, 2023 · Affiliated broker-dealer or bank to independent RIA
- John C Polovick from Mariner Advisor NetworkNov 2, 2022 · RIA to RIA
- Michael Reed Mortenson from Cypress Wealth Services, LLCSep 2, 2021 · RIA to RIA
- Kurt Mortenson from Cypress Wealth Services, LLCSep 2, 2021 · RIA to RIA
- Lisa Diane Beaty from Cypress Wealth Services, LLCJul 1, 2021 · RIA to RIA
- Christopher Raymond Rick from Cypress Wealth Services, LLCJun 7, 2021 · RIA to RIA
- Mark William Thatcher from Cypress Wealth Services, LLCJul 18, 2019 · RIA to RIA
- Shattuck Franklin Lamm from Cypress Wealth Services, LLCJul 18, 2019 · RIA to RIA
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Householder Group Estate & Retirement SpecialistsSep 20, 2024 · Rancho Mirage, Ca
- 2 joined from Cypress Wealth Services, LLCSep 2, 2021 · Palm Desert, Ca
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Franklin Shattuck Lamm · Managing Member & Chief Compliance Officercontrolsince 02/2019 · owns 25% to 50%
- William Mark Thatcher · Managing Membercontrolsince 02/2019 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Palm Desert, Ca · principal | 12 | 1 | 1 | 1 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
What changed
consecutive filings, newest first
- Related adviser · false to trueFeb 9, 2026 to Aug 6, 2026
- Accounts · 1,308 to 1,542Jul 23, 2025 to Feb 9, 2026
- BD registered reps · 8 to 6Jul 23, 2025 to Feb 9, 2026
- Corporate clients · 42 to 104Jul 23, 2025 to Feb 9, 2026
- HNW clients · 241 to 246Jul 23, 2025 to Feb 9, 2026
- Individual clients · 252 to 285Jul 23, 2025 to Feb 9, 2026
- Assets in custody · $261M to $291MJul 23, 2025 to Feb 9, 2026
- Financial planning clients · 0 to 51-100Jul 23, 2025 to Feb 9, 2026
- State-registered IARs · 11 to 10Jul 23, 2025 to Feb 9, 2026
- Discretionary RAUM · $674M to $804MJul 23, 2025 to Feb 9, 2026
- HNW RAUM · $553M to $667MJul 23, 2025 to Feb 9, 2026
- Individual RAUM · $72.8M to $84.3MJul 23, 2025 to Feb 9, 2026
- Non-discretionary RAUM · $18.4M to $56.4MJul 23, 2025 to Feb 9, 2026
- Pension RAUM · $3.4M to $3.0MJul 23, 2025 to Feb 9, 2026
- RAUM · $692M to $861MJul 23, 2025 to Feb 9, 2026
- Financial planning clients · 0 to 0Jan 24, 2025 to Jul 23, 2025
- Accounts · 997 to 1,308Jan 29, 2024 to Jan 24, 2025
- Advisory employees · 9 to 11Jan 29, 2024 to Jan 24, 2025
- BD registered reps · 7 to 8Jan 29, 2024 to Jan 24, 2025
- Corporate clients · 6 to 42Jan 29, 2024 to Jan 24, 2025
- HNW clients · 406 to 241Jan 29, 2024 to Jan 24, 2025
- Individual clients · unset to 252.0Jan 29, 2024 to Jan 24, 2025
- Assets in custody · $211M to $261MJan 29, 2024 to Jan 24, 2025
- Employees · 10 to 11Jan 29, 2024 to Jan 24, 2025
- State-registered IARs · 9 to 11Jan 29, 2024 to Jan 24, 2025
- Discretionary RAUM · $513M to $674MJan 29, 2024 to Jan 24, 2025
- HNW RAUM · $494M to $553MJan 29, 2024 to Jan 24, 2025
- Individual RAUM · unset to 72771287.0Jan 29, 2024 to Jan 24, 2025
- Non-discretionary RAUM · $21.3M to $18.4MJan 29, 2024 to Jan 24, 2025
- Pension RAUM · $3.6M to $3.4MJan 29, 2024 to Jan 24, 2025
- RAUM · $534M to $692MJan 29, 2024 to Jan 24, 2025
- Accounts · 881 to 997Nov 14, 2023 to Jan 25, 2024
- Advisory employees · 8 to 9Nov 14, 2023 to Jan 25, 2024
- HNW clients · 214 to 406Nov 14, 2023 to Jan 25, 2024
- Individual clients · 126.0 to unsetNov 14, 2023 to Jan 25, 2024
- Assets in custody · $68.8M to $211MNov 14, 2023 to Jan 25, 2024
- State-registered IARs · 8 to 9Nov 14, 2023 to Jan 25, 2024
- Discretionary RAUM · $416M to $513MNov 14, 2023 to Jan 25, 2024
- HNW RAUM · $343M to $494MNov 14, 2023 to Jan 25, 2024
- Individual RAUM · 38408279.0 to unsetNov 14, 2023 to Jan 25, 2024
Signals
6 dated events
- Joseph Daniel Sanchez left Keystone Private Wealth for Wells Fargo Advisors (registered 2026-06-30)Oct 2, 2025 · Advisor changed firm · fact
- Keystone Private Wealth reported RAUM $692.1M, up 30% from $534.4M (2024-01-29 to 2025-01-24)Jan 24, 2025 · RAUM change · derived
- 2 advisors left Householder Group Estate & Retirement Specialists (Rancho Mirage, CA) for Keystone Private Wealth on the same daySep 20, 2024 · Team lift-out · derived
- Keystone Private Wealth reported RAUM $534.4M, up 28% from $416.7M (2023-11-14 to 2024-01-25)Jan 25, 2024 · RAUM change · derived
- Keystone Private Wealth reported RAUM $394.6M, up 177% from $142.3M (2021-12-22 to 2022-02-01)Feb 1, 2022 · RAUM change · derived
- Cypress Private Wealth filed its initial SEC registration (Form ADV)May 13, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 385-629-1507reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 385-629-1552reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 760-291-4149reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/keystone-private-wealth-palm-desertreportedpublic record, Form ADV, Sep 18, 2026
- Website
- KEYSTONEPRIVATEWEALTH.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (760) 818-7020reportedpublic record, Form ADV, Aug 6, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $71.7Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026