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RIA / WealthAdvisordual registered (broker-dealer)32 years in industry

Rodney J Viloria

Advisor at CETERA INVESTMENT ADVISERS LLC

EL SEGUNDO, CA

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Search this name across graphsid dfx:ria:88a6ecec-c3e5-bc2e-6885-b9e43933d559

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:25 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 1
On other graphs: 0
Observed: Aug 15, 2003 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: CETERA INVESTMENT ADVISERS LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jun 9, 1994earliest registration or exam on IAPD
Years in industry: 32derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 7
Current registrations: 1
Registered states: 2
Exams: S65|S63
First exam: Jun 9, 1994
First registration: Aug 15, 2003
Dual registered: yes, broker-dealer
Other names: Rodney J. Viloria|Rodney Viloria|Rodney Joseph Viloria
IAPD individual key: 2476786

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Aug 29, 2025	n/a	yes	EL SEGUNDO, CA	Current employment
WESTERN INTERNATIONAL SECURITIES	Former SEC adviser	Aug 19, 2019	Aug 1, 2025	no	PASADENA, CA\|Pasadena, CA	Previous registration
NATIONAL PLANNING CORPORATION ("NPC OF AMERICA" IN FL & NY)	Former SEC adviser	Oct 9, 2015	Jan 2, 2018	no	El Segundo, CA	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Mar 21, 2012	Sep 8, 2014	no	TORRANCE, CA\|TORRANCE, CA\|NEW YORK, NY\|TORRANCE, CA	Previous registration
E*TRADE CAPITAL MANAGEMENT, LLC	Former SEC adviser	Mar 16, 2010	Nov 22, 2011	no	ARLINGTON, VA	Previous registration
TD AMERITRADE INVESTMENT MANAGEMENT, LLC	Former SEC adviser	Oct 10, 2008	Mar 3, 2010	no	SANTA MONICA, CA	Previous registration
TD AMERITRADE, INC.	Former SEC adviser	Oct 10, 2008	Mar 3, 2010	no	Los Angeles, CA	Previous registration
WAMU INVESTMENTS, INC.	n/a	Aug 15, 2003	Apr 27, 2004	no	LONG BEACH, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
WESTERN INTERNATIONAL SECURITIES	CETERA INVESTMENT ADVISERS LLC	Aug 1, 2025	Aug 29, 2025	28	Firm change	Ibd to ibd
NATIONAL PLANNING CORPORATION ("NPC OF AMERICA" IN FL & NY)	WESTERN INTERNATIONAL SECURITIES	Jan 2, 2018	Aug 19, 2019	594	Firm change after gap	Other
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	NATIONAL PLANNING CORPORATION ("NPC OF AMERICA" IN FL & NY)	Sep 8, 2014	Oct 9, 2015	396	Firm change	Other
E*TRADE CAPITAL MANAGEMENT, LLC	MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Nov 22, 2011	Mar 21, 2012	120	Firm change	Other
TD AMERITRADE INVESTMENT MANAGEMENT, LLC	E*TRADE CAPITAL MANAGEMENT, LLC	Mar 3, 2010	Mar 16, 2010	13	Firm change	Other
TD AMERITRADE, INC.	TD AMERITRADE INVESTMENT MANAGEMENT, LLC	Mar 3, 2010	Oct 10, 2008	-509	Channel change	Other
WAMU INVESTMENTS, INC.	TD AMERITRADE, INC.	Apr 27, 2004	Oct 10, 2008	1,627	Firm change after gap	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
29604:39262:CA:2018-01-02	Jan 2, 2018	Aug 19, 2019	EL SEGUNDO, CA	Firm change after gap

Relationships

Registered with (8)

→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: current employment
Aug 29, 2025 to presentfactForm ADV
→ WESTERN INTERNATIONAL SECURITIESRegistered adviserregistration: previous registration
Aug 19, 2019 to Aug 1, 2025factForm ADV
→ NATIONAL PLANNING CORPORATION ("NPC OF AMERICA" IN FL & NY)Registered adviserregistration: previous registration
Oct 9, 2015 to Jan 2, 2018factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Mar 21, 2012 to Sep 8, 2014factForm ADV
→ E*TRADE CAPITAL MANAGEMENT, LLCRegistered adviserregistration: previous registration
Mar 16, 2010 to Nov 22, 2011factForm ADV
→ TD AMERITRADE INVESTMENT MANAGEMENT, LLCRegistered adviserregistration: previous registration
Oct 10, 2008 to Mar 3, 2010factForm ADV
→ TD AMERITRADE, INC.Registered adviserregistration: previous registration
Oct 10, 2008 to Mar 3, 2010factForm ADV
→ WAMU INVESTMENTS, INC.Registered adviserregistration: previous registration
Aug 15, 2003 to Apr 27, 2004factForm ADV

Dated events

Occurred
Aug 1, 2025
Advisor changed firm
Rodney J Viloria left Western International Securities for Cetera Investment Advisers Llc (registered 2025-08-29)
Form ADVobserved 4 days ago