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RIA / WealthAdvisorCertified Financial Planner|Chartered Financial Analyst33 years in industry

MATTHEW DAVID GELFAND

Advisor at PRINCETON GLOBAL ASSET MANAGEMENT LLC

PRINCETON, NJ | Chevy Chase, MD

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Search this name across graphsid dfx:ria:b026ccc6-25c3-b5ad-3792-56728d2d1afc

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 5:18 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 3
On other graphs: 0
Observed: Apr 17, 2001 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: PRINCETON GLOBAL ASSET MANAGEMENT LLC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Dec 30, 1992earliest registration or exam on IAPD
Years in industry: 33derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 7
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner|Chartered Financial Analyst
Exams: S65|S66
First exam: Dec 30, 1992
First registration: Apr 17, 2001
Dual registered: no
IAPD individual key: 2305805

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
PRINCETON GLOBAL ASSET MANAGEMENT LLC	Independent wealth	Dec 3, 2024	n/a	yes	Chevy Chase, MD\|PRINCETON, NJ	Current employment
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Mar 22, 2023	Dec 2, 2024	no	BETHESDA, MD	Previous registration
TRICOLOR CAPITAL ADVISORS LLC	n/a	Feb 3, 2022	Mar 6, 2023	no	Chevy Chase, MD	Previous registration
MORELAND ASSOCIATES, LLC	n/a	Aug 10, 2020	Feb 1, 2022	no	MONKTON, MD\|Chevy Chase, MD	Previous registration
ROCKEFELLER & CO., INC.	Former SEC adviser	Feb 1, 2012	May 16, 2018	no	NEW YORK, NY	Previous registration
POTOMAC ASSET MANAGEMENT CO INC	Other adviser	Nov 3, 2009	Nov 1, 2010	no	FREDERICK, MD	Previous registration
LYNX INVESTMENT ADVISORY, LLC	Independent wealth	Oct 16, 2007	Oct 23, 2009	no	WASHINGTON, DC	Previous registration
MDG FINANCIAL ADVISORS, LLC	n/a	Apr 17, 2001	Jun 14, 2007	no	BETHESDA, MD	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	PRINCETON GLOBAL ASSET MANAGEMENT LLC	Dec 2, 2024	Dec 3, 2024	1	Firm change	Wirehouse to RIA
TRICOLOR CAPITAL ADVISORS LLC	MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Mar 6, 2023	Mar 22, 2023	16	Firm change	Other
MORELAND ASSOCIATES, LLC	TRICOLOR CAPITAL ADVISORS LLC	Feb 1, 2022	Feb 3, 2022	2	Firm change	Other
ROCKEFELLER & CO., INC.	MORELAND ASSOCIATES, LLC	May 16, 2018	Aug 10, 2020	817	Firm change after gap	Other
POTOMAC ASSET MANAGEMENT CO INC	ROCKEFELLER & CO., INC.	Nov 1, 2010	Feb 1, 2012	457	Firm change after gap	Other
LYNX INVESTMENT ADVISORY, LLC	POTOMAC ASSET MANAGEMENT CO INC	Oct 23, 2009	Nov 3, 2009	11	Firm change	Other
MDG FINANCIAL ADVISORS, LLC	LYNX INVESTMENT ADVISORY, LLC	Jun 14, 2007	Oct 16, 2007	124	Firm change	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
7691:146644:MD:2024-12-02	Dec 2, 2024	Dec 3, 2024	BETHESDA, MD	Firm change

Relationships

Registered with (8)

→ PRINCETON GLOBAL ASSET MANAGEMENT LLCRegistered adviserregistration: current employment
Dec 3, 2024 to presentfactForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Mar 22, 2023 to Dec 2, 2024factForm ADV
→ TRICOLOR CAPITAL ADVISORS LLCRegistered adviserregistration: previous registration
Feb 3, 2022 to Mar 6, 2023factForm ADV
→ MORELAND ASSOCIATES, LLCRegistered adviserregistration: previous registration
Aug 10, 2020 to Feb 1, 2022factForm ADV
→ ROCKEFELLER & CO., INC.Registered adviserregistration: previous registration
Feb 1, 2012 to May 16, 2018factForm ADV
→ POTOMAC ASSET MANAGEMENT CO INCRegistered adviserregistration: previous registration
Nov 3, 2009 to Nov 1, 2010factForm ADV
→ LYNX INVESTMENT ADVISORY, LLCRegistered adviserregistration: previous registration
Oct 16, 2007 to Oct 23, 2009factForm ADV
→ MDG FINANCIAL ADVISORS, LLCRegistered adviserregistration: previous registration
Apr 17, 2001 to Jun 14, 2007factForm ADV

Dated events

Occurred
Dec 2, 2024
Advisor changed firm
Matthew David Gelfand left Merrill Lynch, Pierce, Fenner & Smith Incorporated for Princeton Global Asset Management Llc (registered 2024-12-03)
Form ADVobserved 6 days ago
Occurred
Mar 6, 2023
Advisor changed firm
Matthew David Gelfand left Tricolor Capital Advisors Llc for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2023-03-22)
Form ADVobserved 6 days ago
Occurred
Feb 1, 2022
Advisor changed firm
Matthew David Gelfand left Moreland Associates, Llc for Tricolor Capital Advisors Llc (registered 2022-02-03)
Form ADVobserved 6 days ago