DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Registered advisor

Matthew David Gelfand

Princeton Global Asset Management LLCindependent RIAPrinceton, Nj IA-onlyIAPD 2305805

Certified Financial Planner · Chartered Financial Analyst

Feed of 09/15/2026

At current firm

1 y

since Dec 3, 2024

In the industry

33 y

since Dec 30, 1992 (earliest exam, job or registration)

Prior registered firms

IAPD previous registrations

State registrations

current, as an IAR

Firms today

current registrations

Exams

S65, S66

IA exams only

Book size

not public

not estimated here

Signals

dated events on this person

Registration history

IAPD current and previous registrations

Princeton Global Asset Management LLC independent RIA current
since Dec 3, 2024 · Chevy Chase, Md
Merrill Lynch, Pierce, Fenner & Smith Incorporated wirehouse
Mar 22, 2023 to Dec 2, 2024 · Bethesda, Md
Tricolor Capital Advisors LLC unclassified
Feb 3, 2022 to Mar 6, 2023 · Chevy Chase, Md
Moreland Associates, LLC unclassified
Aug 10, 2020 to Feb 1, 2022 · Monkton, Md
Rockefeller & Co., Inc. former
Feb 1, 2012 to May 16, 2018 · New York, Ny
Potomac Asset Management Co Inc other
Nov 3, 2009 to Nov 1, 2010 · Frederick, Md
Lynx Investment Advisory, LLC independent RIA
Oct 16, 2007 to Oct 23, 2009 · Washington, Dc
Mdg Financial Advisors, LLC unclassified
Apr 17, 2001 to Jun 14, 2007 · Bethesda, Md

Moves

a registration end followed by a registration begin elsewhere

Merrill Lynch, Pierce, Fenner & Smith Incorporated to Princeton Global Asset Management LLC
left Dec 2, 2024, registered Dec 3, 2024 (1 days) · Wirehouse to independent RIA · moved with a team
Tricolor Capital Advisors LLC to Merrill Lynch, Pierce, Fenner & Smith Incorporated
left Mar 6, 2023, registered Mar 22, 2023 (16 days) · Other
Moreland Associates, LLC to Tricolor Capital Advisors LLC
left Feb 1, 2022, registered Feb 3, 2022 (2 days) · Other
Rockefeller & Co., Inc. to Moreland Associates, LLC
left May 16, 2018, registered Aug 10, 2020 (817 days) · Other
Potomac Asset Management Co Inc to Rockefeller & Co., Inc.
left Nov 1, 2010, registered Feb 1, 2012 (457 days) · Other
Lynx Investment Advisory, LLC to Potomac Asset Management Co Inc
left Oct 23, 2009, registered Nov 3, 2009 (11 days) · Other
Mdg Financial Advisors, LLC to Lynx Investment Advisory, LLC
left Jun 14, 2007, registered Oct 16, 2007 (124 days) · Other

Signals

Matthew David Gelfand left Merrill Lynch, Pierce, Fenner & Smith Incorporated for Princeton Global Asset Management Llc (registered 2024-12-03)
Dec 2, 2024 · Advisor changed firm · fact
Matthew David Gelfand left Tricolor Capital Advisors Llc for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2023-03-22)
Mar 6, 2023 · Advisor changed firm · fact
Matthew David Gelfand left Moreland Associates, Llc for Tricolor Capital Advisors Llc (registered 2022-02-03)
Feb 1, 2022 · Advisor changed firm · fact

Transition signals

Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.

Provenance

Source: IAPD individual compilation feedreportedadviserinfo.sec.gov
Firm class: Independent wealth managerderived
Years in industry: 33derivedfrom the earliest dated exam, employment or registration
Not published: disclosure flags, outside business text, branch street address