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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

SOUND FINANCIAL STRATEGIES GROUP, LLC

CRD 286261

MADISON, MS

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:c1216ba1-208b-00ba-db4f-7b43d2ae53ea

Data as of Mar 19, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 2:36 AM UTC and rebuilt at most every 15 minutes.

Relationships: 12
Dated events: 10
On other graphs: 0
Observed: Dec 22, 2016 to Mar 19, 2026
21 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.61 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=2.0
Regulatory AUM: $218MItem 5.F on the latest filing (2026-03-19); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $218M
Private client RAUM: $132MderivedItem 5.D individuals plus high net worth individuals
Private client share: 61%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 5
RAUM per advisor: $43.5Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 7
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 923
Individual clients: 560
High net worth clients: 30
SEC number: 801-108894
CRD: 286261
Filings on the tape: 21
First filed: Dec 22, 2016
Latest filed: Mar 19, 2026
Organised: Limited Liability Company, MS

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
Joel R Holden	Certified Financial Planner	MADISON, MS	9	17	1	yes
Christine Catherine Cole	n/a	MADISON, MS	5	12	n/a	no
Laura Ellen Herrington	Certified Financial Planner\|Chartered Financial Consultant	MADISON, MS	4	18	1	no
jerry van grantham	Chartered Financial Consultant	MADISON, MS	3	43	2	yes
Jett Douglas Stuart	n/a	MADISON, MS	0	10	n/a	yes

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
Holden, Joel, R	PARTNER/COO/CCO	D	yes	01/2017	Dec 22, 2016	Dec 17, 2024
McAlpin, Chris, Tyler	MANAGING PARTNER	D	yes	01/2017	Dec 22, 2016	Dec 17, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 10 of 11

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 19, 2026	$218M	$218M	7	4	0	n/a	n/a
2024	Mar 31, 2025	$184M	$184M	8	5	0	n/a	n/a
2023	Mar 29, 2024	$184M	$184M	8	5	0	n/a	n/a
2022	Mar 30, 2023	$215M	$215M	9	6	1	n/a	n/a
2021	Mar 30, 2022	$264M	$264M	11	6	1	n/a	n/a
2020	Mar 26, 2021	$257M	$257M	9	6	1	n/a	n/a
2019	Mar 27, 2020	$271M	$271M	12	6	1	n/a	n/a
2018	Mar 29, 2019	$237M	$236M	10	7	1	n/a	n/a
2017	Mar 30, 2018	$204M	$204M	9	7	1	n/a	n/a
2016	Mar 31, 2017	$45.9M	$45.9M	9	7	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$218M	$184M	18.5%	$215M	0.4%	7	8	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
AE WEALTH MANAGEMENT, LLC	2	Mar 31, 2022	Apr 4, 2022	MADISON, MS	Team lift out	RIA to ibd	50.0%

Relationships

Registered with (7)

← Jett Douglas StuartAdvisorregistration: current employment
Jul 15, 2026 to presentfactForm ADV
← jerry van granthamAdvisorregistration: current employment
Feb 1, 2023 to presentfactForm ADV
← Laura Ellen HerringtonAdvisorregistration: current employment
Aug 1, 2022 to presentfactForm ADV
← Christine Catherine ColeAdvisorregistration: current employment
Aug 24, 2021 to presentfactForm ADV
← Joel R HoldenAdvisorregistration: current employment
Apr 9, 2017 to presentfactForm ADV
← DAVID KAI JESIOLOWSKIAdvisorregistration: previous registration
Jul 26, 2019 to Mar 31, 2022factForm ADV
← JOSHUA HARRISON TAFFERAdvisorregistration: previous registration
Jul 17, 2020 to Mar 31, 2022factForm ADV

Affiliated with (2)

← ASCENTIS WEALTH MANAGEMENT, LLCRegistered adviserother investment adviser, common control
factForm ADV
← ORG PARTNERS ASSET MANAGEMENTRegistered adviserother investment adviser, common control
factForm ADV

Controls (2)

← McAlpin, Chris, TylerOwnerMANAGING PARTNER, ownership code D, individual
Dec 22, 2016 to Dec 17, 2024factForm ADV
← Holden, Joel, ROwnerPARTNER/COO/CCO, ownership code D, individual
Dec 22, 2016 to Dec 17, 2024factForm ADV

Moved with (1)

→ AE WEALTH MANAGEMENT, LLCRegistered adviser2 advisors, team lift out, same day
Mar 31, 2022 to Apr 4, 2022factForm ADV

Dated events

Occurred
Mar 31, 2022
Team lift-out
2 advisors left Sound Financial Strategies Group, LLC (Madison, MS) for AE Wealth Management, LLC on the same day
Form ADVobserved 3 days ago
2 advisors
Occurred
Mar 31, 2022
Advisor changed firm
David Kai Jesiolowski left Sound Financial Strategies Group, Llc for Ae Wealth Management, Llc (registered 2022-04-04)
Form ADVobserved 4 days ago
Occurred
Mar 31, 2022
Advisor changed firm
Joshua Harrison Taffer left Sound Financial Strategies Group, Llc for Ae Wealth Management, Llc (registered 2022-04-04)
Form ADVobserved 4 days ago
Occurred
Jan 14, 2020
Succession filed (Item 4)
Sound Financial Strategies Group, Inc. reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 4 days ago
Occurred
Jan 14, 2020
Control person left
Terry Sammy Dean (President) no longer on Schedule A of Sound Financial Strategies Group, Llc (listed 2019-03-29, absent 2020-01-14)
Form ADVobserved 4 days ago
Occurred
Jan 14, 2020
Control person left
Glenn Karl Simmons (Partner) no longer on Schedule A of Sound Financial Strategies Group, Llc (listed 2019-03-29, absent 2020-01-14)
Form ADVobserved 4 days ago
Occurred
Jan 14, 2020
Control person left
Danny R Matthews (Cfo/Cco) no longer on Schedule A of Sound Financial Strategies Group, Llc (listed 2019-03-29, absent 2020-01-14)
Form ADVobserved 4 days ago
Occurred
Mar 29, 2019
Control person left
2008 August 11 Danny R. Matthew Revocable Trust (Founding Partner/Cfo/Cco) no longer on Schedule A of Sound Financial Strategies Group, Llc (listed 2018-03-30, absent 2019-03-29)
Form ADVobserved 4 days ago
Occurred
Mar 29, 2019
Control person joined
Danny R Matthews (Cfo/Cco) appeared on Schedule A of Sound Financial Strategies Group, Llc
Form ADVobserved 4 days ago
Occurred
Dec 22, 2016
First Form ADV filing
Sound Financial Strategies Group, Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:c1216ba1-208b-00ba-db4f-7b43d2ae53ea
First observed: Dec 22, 2016
Last observed: Mar 19, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

SOUND FINANCIAL STRATEGIES GROUP, LLC

CRD 286261

MADISON, MS

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:c1216ba1-208b-00ba-db4f-7b43d2ae53ea

Data as of Mar 19, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 2:36 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

Joel R Holden

Certified Financial Planner

MADISON, MS

yes

Christine Catherine Cole

n/a

MADISON, MS

n/a

Laura Ellen Herrington

Certified Financial Planner|Chartered Financial Consultant

MADISON, MS

jerry van grantham

Chartered Financial Consultant

MADISON, MS

yes

Jett Douglas Stuart

n/a

MADISON, MS

n/a

yes

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

Holden, Joel, R

PARTNER/COO/CCO

yes

01/2017

Dec 22, 2016

Dec 17, 2024

McAlpin, Chris, Tyler

MANAGING PARTNER

yes

01/2017

Dec 22, 2016

Dec 17, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 19, 2026

$218M

n/a

2024

Mar 31, 2025

$184M

n/a

2023

Mar 29, 2024

$184M

n/a

2022

Mar 30, 2023

$215M

n/a

2021

Mar 30, 2022

$264M

n/a

2020

Mar 26, 2021

$257M

n/a

2019

Mar 27, 2020

$271M

n/a

2018

Mar 29, 2019

$237M

$236M

n/a

2017

Mar 30, 2018

$204M

n/a

2016

Mar 31, 2017

$45.9M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$218M

$184M

18.5%

$215M

0.4%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

AE WEALTH MANAGEMENT, LLC

Mar 31, 2022

Apr 4, 2022

MADISON, MS

Team lift out

RIA to ibd

50.0%