DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Sound Financial Strategies Group, LLC
Latest filing Mar 19, 2026
First filing on the tape Dec 22, 2016 · 21 filings
SEC status approved since Jan 11, 2017
RAUM
$218M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
61%
$132M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$43.5M
derived; firm RAUM over IAPD count
Employees
7
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
21 filings and snapshots on the tape
RAUM$218M as of Mar 19, 2026
Mar 31, 2017$45.9M then
HNW client RAUM$30.6M as of Mar 19, 2026
Mar 27, 2020$20.6M then
State-registered IARs (5.B.3)4 as of Mar 19, 2026
Mar 31, 20170 then
Employees (5.A)7 as of Mar 19, 2026
Mar 31, 20179 then
Private funds: no history
RAUM +18% over the last fiscal year+0.4% a year over threeIARs 5 to 4
Practice profile
derived from the filing of Mar 19, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $43.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 118derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.0MderivedHNW RAUM over HNW clients
- Average account
- $235,815derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +18%derivedbetween the last two annual amendments
- Advisor growth, one year
- -20%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -18%derived
- Compensation
- percentage of assets, fixed fees, commissionsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, educational seminarsreportedItem 5.G
- Wrap fee program
- $85.2MreportedItem 5.I
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$102M47%
- Corporations and businesses$85.5M39%
- High-net-worth individuals$30.6M14%
- Individual clients
- 560reported
- HNW clients
- 30reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 923reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, commissionsreported
- Class basis
- private_client_share=0.61 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Joel R HoldenCertified Financial Planner | Madison, Ms | Apr 9, 2017 | 17 y | 1 |
| Christine Catherine Cole | Madison, Ms | Aug 24, 2021 | 12 y | 0 |
| Laura Ellen HerringtonCertified Financial Planner, Chartered Financial Consultant | Madison, Ms | Aug 1, 2022 | 18 y | 1 |
| Jerry Van GranthamChartered Financial Consultant | Madison, Ms | Feb 1, 2023 | 43 y | 2 |
| Jett Douglas Stuart | Madison, Ms | Jul 15, 2026 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- David Kai Jesiolowski to Ae Wealth Management, LLCMar 31, 2022 · RIA to affiliated broker-dealer or bank
- Joshua Harrison Taffer to Ae Wealth Management, LLCMar 31, 2022 · RIA to affiliated broker-dealer or bank
Joined, latest
- Jerry Van Grantham from National Planning Corporation ("Npc Of America" In Fl & Ny)Feb 1, 2023 · Other
- Laura Ellen Herrington from New Perspectives, Inc.Aug 1, 2022 · RIA to RIA
- Joshua Harrison Taffer from Wells Fargo AdvisorsJul 17, 2020 · Wirehouse to independent RIA
- Joel R Holden from National Planning Corporation ("Npc Of America" In Fl & Ny)Apr 9, 2017 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for Ae Wealth Management, LLCMar 31, 2022 · Madison, Ms
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- R Joel Holden · Partner/Coo/Ccocontrolsince 01/2017 · owns 50% to 75%
- Tyler Chris Mcalpin · Managing Partnercontrolsince 01/2017 · owns 50% to 75%
Related persons
Schedule D 7.A
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Madison, Ms · principal | 5 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- wealth to institutional shiftCombination · filing Mar 19, 2026private-client share fell 15 points or more while institutional share rose 15 points or more. RAUM $183,723,913 to $217,657,061, advisors 5 to 4, private clients 721 to 590, offices 0 to 0 (2025-03-31 to 2026-03-19)peers: independent wealth managers, $100M to $500M (5,676)
- institutional asset share shiftChange between filings · filing Mar 19, 2026institutional share of RAUM moved from 0.0% to 39.0% between the annual amendments of 2025-03-31 and 2026-03-19peers: independent wealth managers, $100M to $500M (5,676)
- client mix shiftChange between filings · filing Mar 19, 2026private-client share of RAUM moved from 100.0% to 61.0% between the annual amendments of 2025-03-31 and 2026-03-19peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 1,280 to 923Jan 28, 2026 to Mar 19, 2026
- Advisory employees · 5 to 4Jan 28, 2026 to Mar 19, 2026
- BD registered reps · 3 to 2Jan 28, 2026 to Mar 19, 2026
- Corporate clients · 1 to 3Jan 28, 2026 to Mar 19, 2026
- HNW clients · 7 to 30Jan 28, 2026 to Mar 19, 2026
- Individual clients · 714 to 560Jan 28, 2026 to Mar 19, 2026
- Pension plan clients · 1 to 0Jan 28, 2026 to Mar 19, 2026
- Employees · 8 to 7Jan 28, 2026 to Mar 19, 2026
- State-registered IARs · 5 to 4Jan 28, 2026 to Mar 19, 2026
- Discretionary RAUM · $184M to $218MJan 28, 2026 to Mar 19, 2026
- HNW RAUM · $18.4M to $30.6MJan 28, 2026 to Mar 19, 2026
- Individual RAUM · $165M to $102MJan 28, 2026 to Mar 19, 2026
- Pension RAUM · $947 to $0Jan 28, 2026 to Mar 19, 2026
- RAUM · $184M to $218MJan 28, 2026 to Mar 19, 2026
- Accounts · 1,284 to 1,280Dec 17, 2024 to Mar 31, 2025
- Advisory activities · 3 to 5Dec 17, 2024 to Mar 31, 2025
- Corporate clients · 0 to 1Dec 17, 2024 to Mar 31, 2025
- HNW clients · 16 to 7Dec 17, 2024 to Mar 31, 2025
- Individual clients · 728 to 714Dec 17, 2024 to Mar 31, 2025
- Pension plan clients · 0 to 1Dec 17, 2024 to Mar 31, 2025
- Commission compensation · false to trueDec 17, 2024 to Mar 31, 2025
- Financial planning clients · 0 to 1-10Dec 17, 2024 to Mar 31, 2025
- Discretionary RAUM · $184M to $184MDec 17, 2024 to Mar 31, 2025
- HNW RAUM · $19.1M to $18.4MDec 17, 2024 to Mar 31, 2025
- Individual RAUM · $164M to $165MDec 17, 2024 to Mar 31, 2025
- Pension RAUM · unset to 947.0Dec 17, 2024 to Mar 31, 2025
- Pooled vehicle RAUM · unset to 0.0Dec 17, 2024 to Mar 31, 2025
- RAUM · $184M to $184MDec 17, 2024 to Mar 31, 2025
- Wrap assets (manager) · unset to 0.0Aug 16, 2024 to Dec 17, 2024
- Wrap assets (sponsor) · unset to 0.0Aug 16, 2024 to Dec 17, 2024
- HQ city · FLOWOOD to MADISONMar 29, 2024 to Apr 17, 2024
- Accounts · 1,388 to 1,284Mar 30, 2023 to Mar 29, 2024
- Advisory employees · 6 to 5Mar 30, 2023 to Mar 29, 2024
- BD registered reps · 4 to 3Mar 30, 2023 to Mar 29, 2024
- HNW clients · 20 to 16Mar 30, 2023 to Mar 29, 2024
- Individual clients · 823 to 728Mar 30, 2023 to Mar 29, 2024
- Employees · 9 to 8Mar 30, 2023 to Mar 29, 2024
- State-registered IARs · 4 to 5Mar 30, 2023 to Mar 29, 2024
- Other offices · 1 to 0Mar 30, 2023 to Mar 29, 2024
- Discretionary RAUM · $215M to $184MMar 30, 2023 to Mar 29, 2024
Signals
10 dated events
- Joshua Harrison Taffer left Sound Financial Strategies Group, Llc for Ae Wealth Management, Llc (registered 2022-04-04)Mar 31, 2022 · Advisor changed firm · fact
- David Kai Jesiolowski left Sound Financial Strategies Group, Llc for Ae Wealth Management, Llc (registered 2022-04-04)Mar 31, 2022 · Advisor changed firm · fact
- 2 advisors left Sound Financial Strategies Group, LLC (Madison, MS) for AE Wealth Management, LLC on the same dayMar 31, 2022 · Team lift-out · derived
- Sound Financial Strategies Group, Inc. reported succeeding to the business of Another Adviser (Form ADV Item 4)Jan 14, 2020 · Succession (Item 4) · fact
- Terry Sammy Dean (President) no longer on Schedule A of Sound Financial Strategies Group, Llc (listed 2019-03-29, absent 2020-01-14)Jan 14, 2020 · Control person left · inference
- Glenn Karl Simmons (Partner) no longer on Schedule A of Sound Financial Strategies Group, Llc (listed 2019-03-29, absent 2020-01-14)Jan 14, 2020 · Control person left · inference
- Danny R Matthews (Cfo/Cco) no longer on Schedule A of Sound Financial Strategies Group, Llc (listed 2019-03-29, absent 2020-01-14)Jan 14, 2020 · Control person left · inference
- 2008 August 11 Danny R. Matthew Revocable Trust (Founding Partner/Cfo/Cco) no longer on Schedule A of Sound Financial Strategies Group, Llc (listed 2018-03-30, absent 2019-03-29)Mar 29, 2019 · Control person left · inference
- Danny R Matthews (Cfo/Cco) appeared on Schedule A of Sound Financial Strategies Group, LlcMar 29, 2019 · Control person joined · fact
- Sound Financial Strategies Group, Inc. filed its initial SEC registration (Form ADV)Dec 22, 2016 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 601-856-1621reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 601-856-3825reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 800-637-3211reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- SOUNDFSG.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 601-856-3825reportedpublic record, Form ADV, Mar 19, 2026
- Team page
- soundfsg.com/our-team/joel-holdenreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $43.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026