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RIA / WealthAdvisorCertified Financial Planner24 years in industry

KEVIN EDMUND CROSS

Advisor at EP WEALTH ADVISORS

Brighton, MI | TORRANCE, CA

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Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 3:29 PM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 1
On other graphs: 0
Observed: Oct 8, 2010 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: EP WEALTH ADVISORS
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Sep 25, 2001earliest registration or exam on IAPD
Years in industry: 24derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 6
Current registrations: 1
Registered states: 2
Designations: Certified Financial Planner
Exams: S63|S66
First exam: Sep 25, 2001
First registration: Oct 8, 2010
Dual registered: no
IAPD individual key: 4429844

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
EP WEALTH ADVISORS	Independent wealth	Jan 2, 2025	n/a	yes	Brighton, MI\|TORRANCE, CA	Current employment
INVEST FINANCIAL CORPORATION	Former SEC adviser	Jan 27, 2017	Jun 5, 2017	no	BRIGHTON, MI	Previous registration
EXECUTIVE WEALTH MANAGEMENT, LLC	Former SEC adviser	Dec 19, 2016	Jan 21, 2025	no	BRIGHTON, MI	Previous registration
OSAIC WEALTH, INC.	Bd affiliated wealth	Jan 5, 2016	Nov 21, 2016	no	TROY, MI\|NOVI, MI	Previous registration
ADVICE AND PLANNING SERVICES	Bd affiliated wealth	Sep 19, 2012	Nov 13, 2015	no	ANN ARBOR, MI	Previous registration
TD AMERITRADE INVESTMENT MANAGEMENT, LLC	Former SEC adviser	Oct 8, 2010	Aug 28, 2012	no	BIRMINGHAM, MI	Previous registration
TD AMERITRADE, INC.	Former SEC adviser	Oct 8, 2010	Aug 28, 2012	no	Birmingham, MI	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
EXECUTIVE WEALTH MANAGEMENT, LLC	INVEST FINANCIAL CORPORATION	Jan 21, 2025	Jan 27, 2017	-2,916	Firm change after gap	Other
INVEST FINANCIAL CORPORATION	EP WEALTH ADVISORS	Jun 5, 2017	Jan 2, 2025	2,768	Firm change after gap	Other
OSAIC WEALTH, INC.	EXECUTIVE WEALTH MANAGEMENT, LLC	Nov 21, 2016	Dec 19, 2016	28	Firm change	Other
ADVICE AND PLANNING SERVICES	OSAIC WEALTH, INC.	Nov 13, 2015	Jan 5, 2016	53	Firm change	Other
TD AMERITRADE INVESTMENT MANAGEMENT, LLC	TD AMERITRADE, INC.	Aug 28, 2012	Oct 8, 2010	-690	Firm change after gap	Other
TD AMERITRADE, INC.	TD AMERITRADE INVESTMENT MANAGEMENT, LLC	Aug 28, 2012	Oct 8, 2010	-690	Channel change	Other

Relationships

Registered with (7)

→ EP WEALTH ADVISORSRegistered adviserregistration: current employment
Jan 2, 2025 to presentfactForm ADV
→ EXECUTIVE WEALTH MANAGEMENT, LLCRegistered adviserregistration: previous registration
Dec 19, 2016 to Jan 21, 2025factForm ADV
→ INVEST FINANCIAL CORPORATIONRegistered adviserregistration: previous registration
Jan 27, 2017 to Jun 5, 2017factForm ADV
→ OSAIC WEALTH, INC.Registered adviserregistration: previous registration
Jan 5, 2016 to Nov 21, 2016factForm ADV
→ ADVICE AND PLANNING SERVICESRegistered adviserregistration: previous registration
Sep 19, 2012 to Nov 13, 2015factForm ADV
→ TD AMERITRADE INVESTMENT MANAGEMENT, LLCRegistered adviserregistration: previous registration
Oct 8, 2010 to Aug 28, 2012factForm ADV
→ TD AMERITRADE, INC.Registered adviserregistration: previous registration
Oct 8, 2010 to Aug 28, 2012factForm ADV

Dated events

Occurred
Jan 21, 2025
Advisor changed firm
Kevin Edmund Cross left Executive Wealth Management, Llc for Invest Financial Corporation (registered 2017-01-27)
Form ADVobserved 6 days ago