This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Current firm

OSAIC ADVISORY SERVICES, LLC

Current firm class

broker-dealer affiliated wealth managerderived

Book size

not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none

Industry start

Nov 24, 2014earliest registration or exam on IAPD

Years in industry

11derivedfrom the industry start date

Years at current firm

0derivedfrom the current registration's begin date

Prior firms

4

Current registrations

2

Registered states

1

Exams

S66

First exam

Nov 24, 2014

First registration

Nov 24, 2014

Dual registered

yes, broker-dealer

Other names

LORA G HERNDON|LORA G ETCHEVERRY|LORA GENE HERNON

IAPD individual key

5892942

• Occurred

  Nov 10, 2025
  Advisor changed firm

  Lora Gene Lakatos left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)

  Form ADVobserved 4 days ago
• Occurred

  Mar 21, 2024
  Advisor changed firm

  Lora Gene Lakatos left Ameriprise Financial Services, Llc for Pfg Advisors (registered 2024-03-15)

  Form ADVobserved 4 days ago
• Occurred

  Jan 10, 2022
  Advisor changed firm

  Lora Gene Lakatos left U.S. Bancorp Investments, Inc. for Ameriprise Financial Services, Llc (registered 2022-01-06)

  Form ADVobserved 4 days ago

Graph

RIA / Wealth Management

Canonical id

dfx:ria:da03af23-fe03-5e5e-8cdf-58e8bd5289bf

First observed

Nov 24, 2014

Last observed

Sep 14, 2026 5 days ago

Source families

Federal regulator filings

1 registered feed stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.

Resolution

Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.