DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Juan A Guerrero
Certified Financial Planner
Feed of 09/14/2026
At current firm
0 y
since Nov 18, 2025
In the industry
25 y
since Sep 17, 2001 (earliest exam, job or registration)
Prior registered firms
3
IAPD previous registrations
State registrations
1
current, as an IAR
Firms today
1
current registrations
Exams
S63
IA exams only
Book size
not public
not estimated here
Signals
2
dated events on this person
Registration history
IAPD current and previous registrations
- LPL Financial LLC BD affiliated currentsince Nov 18, 2025 · Edina, Mn
- Cetera Investment Advisers LLC BD affiliatedApr 5, 2022 to Nov 17, 2025 · Edina, Mn
- Hilltop Securities Inc. BD affiliatedMay 10, 2021 to Apr 8, 2022 · St. Paul, Mn
- Focus Financial independent RIAApr 13, 2021 to Apr 27, 2021 · Minneapolis, Mn
Moves
a registration end followed by a registration begin elsewhere
- Cetera Investment Advisers LLC to LPL Financial LLCleft Nov 17, 2025, registered Nov 18, 2025 (1 days) · Affiliated broker-dealer or bank to another · moved with a team
- Hilltop Securities Inc. to Cetera Investment Advisers LLCleft Apr 8, 2022, registered Apr 5, 2022 (-3 days) · Affiliated broker-dealer or bank to another
- Focus Financial to Hilltop Securities Inc.left Apr 27, 2021, registered May 10, 2021 (13 days) · RIA to affiliated broker-dealer or bank
Signals
- Juan A Guerrero left Cetera Investment Advisers Llc for Lpl Financial Llc (registered 2025-11-18)Nov 17, 2025 · Advisor changed firm · fact
- Juan A Guerrero left Hilltop Securities Inc. for Cetera Investment Advisers Llc (registered 2022-04-05)Apr 8, 2022 · Advisor changed firm · fact
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- Broker-dealer affiliated wealth managerderived
- Years in industry
- 25derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address