DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Welch Hornsby, Inc.

Former SEC-registered adviserMontgomery, AlabamaCRD 104664SEC 801-31650IAPD
Latest filing Mar 25, 2020
First filing on the tape Mar 12, 2012 · 13 filings
RAUM
$1.8B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
60%
$1.1B individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
25
14 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
2
$41.5M gross assets
History
13 filings and snapshots on the tape
RAUM$1.8B as of Mar 25, 2020
Mar 12, 2012$1.4B then
HNW client RAUM$996M as of Mar 25, 2020
Mar 29, 2018$951M then
State-registered IARs (5.B.3)14 as of Mar 25, 2020
Mar 5, 201312 then
Employees (5.A)25 as of Mar 25, 2020
Mar 5, 201324 then
Private funds2 as of Mar 25, 2020
Mar 12, 20123 then
RAUM -2.2% over the last fiscal year+0.8% a year over threeIARs 14 to 14
Practice profile
derived from the filing of Mar 25, 2020; every figure names its basis
RAUM per advisor
$127MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
29derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.8MderivedHNW RAUM over HNW clients
Average account
$951,586derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
37%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.8derivedItem 5.A over advisors
Advisors per office
4.7derived3 offices incl. principal (1.F.5)
RAUM growth, one year
-2.2%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-2.7%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, pension consulting, selection of other advisers, otherreportedItem 5.G
Custody
$353M, 328 clientsreportedItem 9.A
Ownership
controlled by a public reporting companyderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$996M56%
  • Charitable organizations$336M19%
  • Pension and profit-sharing plans$265M15%
  • Individuals$61.5M3.5%
  • State and municipal entities$48.3M2.7%
  • Pooled investment vehicles$41.5M2.3%
  • Corporations and businesses$28.8M1.6%
Individual clients
143reported
HNW clients
261reported
Pension plan clients
13reported
Charitable clients
22reported
Accounts
1,868reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
$353M for 328 clientsreported
Compensation
% of AUM, fixedreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    2 reported on Schedule D 7.B.(1)
    FundTypeGross assetsOwnersFirst reported
    Wh&W Diversified Global Conduit Fund, LLC (Series B Non-Taxable)no longer reportedHedge Fund$36.2M46Mar 12, 2012
    Wh&W Diversified Global Conduit Fund, LLC (Series A Taxable)no longer reportedHedge Fund$11.3M15Mar 12, 2012
    Owners and control persons
    Schedule A and B, latest filing
    • Baker Ginger Glenn · Chief Compliance Officercontrol
      since 01/2013 · owns less than 5%
    • Wilkerson James Underwood · Chief Portfolio Strategistcontrol
      since 07/2006 · owns less than 5%
    • Jr. Virgil Edward Welch · Chairman/Chief Executive Officercontrol
      since 01/2012 · owns 75% or more
    Related persons
    Schedule D 7.A
    Offices
    Schedule D 1.F, the 25 largest
    • Birmingham, AL7 employees
    • Charlotte, NC1 employees
    What changed
    consecutive filings, newest first
    • Accounts · 1,759 to 1,868
      Feb 26, 2020 to Mar 25, 2020
    • Charity clients · 24 to 22
      Feb 26, 2020 to Mar 25, 2020
    • Corporate clients · 5 to 4
      Feb 26, 2020 to Mar 25, 2020
    • HNW clients · 252 to 261
      Feb 26, 2020 to Mar 25, 2020
    • Individual clients · 163 to 143
      Feb 26, 2020 to Mar 25, 2020
    • Pension plan clients · 18 to 13
      Feb 26, 2020 to Mar 25, 2020
    • Assets in custody · $413M to $353M
      Feb 26, 2020 to Mar 25, 2020
    • Employees · 27 to 25
      Feb 26, 2020 to Mar 25, 2020
    • Financial planning clients · 51-100 to 101-250
      Feb 26, 2020 to Mar 25, 2020
    • Discretionary RAUM · $1.8B to $1.8B
      Feb 26, 2020 to Mar 25, 2020
    • HNW RAUM · $897M to $996M
      Feb 26, 2020 to Mar 25, 2020
    • Individual RAUM · $72.7M to $61.5M
      Feb 26, 2020 to Mar 25, 2020
    • Pension RAUM · $191M to $265M
      Feb 26, 2020 to Mar 25, 2020
    • Pooled vehicle RAUM · $47.8M to $41.5M
      Feb 26, 2020 to Mar 25, 2020
    • RAUM · $1.8B to $1.8B
      Feb 26, 2020 to Mar 25, 2020
    • Related adviser · false to true
      Mar 29, 2019 to Feb 26, 2020
    • Related broker-dealer · false to true
      Mar 29, 2019 to Feb 26, 2020
    • Accounts · 16,801 to 1,759
      Mar 29, 2018 to Mar 29, 2019
    • Advisory employees · 12 to 14
      Mar 29, 2018 to Mar 29, 2019
    • Advisory activities · 6 to 7
      Mar 29, 2018 to Mar 29, 2019
    • HNW clients · 242 to 252
      Mar 29, 2018 to Mar 29, 2019
    • Individual clients · 148 to 163
      Mar 29, 2018 to Mar 29, 2019
    • Pension plan clients · 21 to 18
      Mar 29, 2018 to Mar 29, 2019
    • Pooled vehicle clients · unset to 2.0
      Mar 29, 2018 to Mar 29, 2019
    • Assets in custody · $261M to $413M
      Mar 29, 2018 to Mar 29, 2019
    • State-registered IARs · 12 to 14
      Mar 29, 2018 to Mar 29, 2019
    • Discretionary RAUM · $1.9B to $1.8B
      Mar 29, 2018 to Mar 29, 2019
    • HNW RAUM · $951M to $897M
      Mar 29, 2018 to Mar 29, 2019
    • Individual RAUM · $70.0M to $72.7M
      Mar 29, 2018 to Mar 29, 2019
    • Pension RAUM · $233M to $191M
      Mar 29, 2018 to Mar 29, 2019
    • Pooled vehicle RAUM · unset to 47759759.0
      Mar 29, 2018 to Mar 29, 2019
    • RAUM · $1.9B to $1.8B
      Mar 29, 2018 to Mar 29, 2019
    • Accounts · 442 to 16,801
      Mar 30, 2017 to Mar 29, 2018
    • Charity clients · unset to 24.0
      Mar 30, 2017 to Mar 29, 2018
    • Corporate clients · unset to 5.0
      Mar 30, 2017 to Mar 29, 2018
    • HNW clients · unset to 242.0
      Mar 30, 2017 to Mar 29, 2018
    • Individual clients · unset to 148.0
      Mar 30, 2017 to Mar 29, 2018
    • Pension plan clients · unset to 21.0
      Mar 30, 2017 to Mar 29, 2018
    • Assets in custody · unset to 260990942.0
      Mar 30, 2017 to Mar 29, 2018
    • Custody of client assets · false to true
      Mar 30, 2017 to Mar 29, 2018
    Signals
    No event on the tape.
    Across DFX
    shared identifiers only, never a name match
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026