DFX Intelligence
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P•••••• S••••••••• I•••
Independent wealth manager, based in Folsom, California, reporting $671M of regulatory assets across 8 registered advisors.
Composed from this adviser's Form ADV classification, location and filed figures.
As of · the latest Form ADV filing; advisor counts and movement are read from IAPD daily
- Regulatory AUM
- $671M
- Advisors
- 8
- Net advisor flow, 12 months
- 0 (0 in, 0 out)
- RAUM change, last fiscal year
- +24%
- Private clients
- 100% of RAUM, $671M
Form ADV
IAPD
IAPD registration history
Form ADV, consecutive annual filings
Form ADV
As of · the latest Form ADV filing; advisor counts and movement are read from IAPD daily
Why this matters
- RAUM a year earlier $540MRAUM now $671M
- Contact points 12
Every filed figure, and the identifiersCRD 105052 · SEC 801-33162 · 29 filingsShowHide
CRD 105052SEC 801-33162Legal name P•••••• S•••••••• F•••••••• • I•••••••• S•••••••• I•••First filing on the tape Mar 20, 2012, latest Apr 2, 2026SEC status approved since Nov 25, 1988IAPD
RAUM
$671M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
100%
$671M individuals and HNW
Advisors
8
registered through the firm on IAPD
RAUM per advisor
$83.9M
derived; firm RAUM over IAPD count
Employees
11
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
29 filings and snapshots on the tape
RAUM$671M as of Apr 2, 2026
Mar 20, 2012$143M then
HNW client RAUM$533M as of Apr 2, 2026
Mar 8, 2018$106M then
State-registered IARs (5.B.3)6 as of Apr 2, 2026
Mar 20, 20120 then
Employees (5.A)11 as of Apr 2, 2026
Mar 14, 20137 then
Private funds: no history
RAUM +24% over the last fiscal year+19% a year over threeIARs 6 to 6
Practice profile
derived from the filing of Apr 2, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $83.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 103derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.3MderivedHNW RAUM over HNW clients
- Average account
- $294,039derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 8.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +24%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +6.0%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $251M, 550 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$533M79%
- Individuals$138M21%
- Individual clients
- 597reported
- HNW clients
- 230reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 2,282reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $251M for 550 clientsreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
8 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| C•••• W• A••••Certified Financial Planner | Folsom, Ca | Jun 13, 2002 | 25 y | 0 |
| C•••••••• L••••• D••••• | Folsom, Ca | May 28, 2015 | 23 y | 0 |
| D•••• W•••••• W•••Certified Financial Planner | Folsom, Ca | Feb 23, 2016 | 17 y | 2 |
| S•••• F••••• M•••••••Certified Financial Planner | Folsom, Ca | Sep 22, 2016 | 17 y | 0 |
| J••• R••••• R•••••••Certified Financial Planner | Folsom, Ca | Aug 28, 2024 | 14 y | 0 |
| S•••••• M•••••• D•••••••• | Folsom, Ca | Oct 30, 2024 | 25 y | 0 |
| M•••••• G••••••• Y••••Certified Financial Planner | Folsom, Ca | Sep 1, 2026 | 10 y | 0 |
| C••••• J••••• O•••••• | Folsom, Ca | Sep 2, 2026 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- D•••• W•••••• W••• from C••••••••• F•••••••• N••••••Feb 23, 2016 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- A••••• C••••• W• · Presidentcontrolsince 11/2013 · owns 50% to 75%
- D•••••• C••••••••• L••••• · Chief Compliance Officercontrolsince 03/2014 · owns less than 5%
- W•••• D••••• W•••••• · Financial Plannercontrolsince 01/2022 · owns 10% to 25%
- D••••••••• S••••••• M•••••• · Director Of Client Servicessince 06/2016 · owns 5% to 10%
- R•••••••• J•••• R••••• · Financial Plannersince 06/2016 · owns 5% to 10%
Related persons
Schedule D 7.A
- J••• R• R•••••••insurancey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Folsom, Ca · principal | 8 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 2,126 to 2,282Mar 12, 2025 to Mar 10, 2026
- Advisory employees · 5 to 6Mar 12, 2025 to Mar 10, 2026
- HNW clients · 187 to 230Mar 12, 2025 to Mar 10, 2026
- Individual clients · 593 to 597Mar 12, 2025 to Mar 10, 2026
- Assets in custody · $168M to $251MMar 12, 2025 to Mar 10, 2026
- Employees · 10 to 11Mar 12, 2025 to Mar 10, 2026
- Financial planning clients · 101-250 to 251-500Mar 12, 2025 to Mar 10, 2026
- Discretionary RAUM · $539M to $663MMar 12, 2025 to Mar 10, 2026
- HNW RAUM · $408M to $533MMar 12, 2025 to Mar 10, 2026
- Individual RAUM · $132M to $138MMar 12, 2025 to Mar 10, 2026
- Non-discretionary RAUM · $576,371 to $8.1MMar 12, 2025 to Mar 10, 2026
- RAUM · $540M to $671MMar 12, 2025 to Mar 10, 2026
- Accounts · 2,021 to 2,126Mar 26, 2024 to Mar 12, 2025
- Advisory employees · 7 to 5Mar 26, 2024 to Mar 12, 2025
- HNW clients · 172 to 187Mar 26, 2024 to Mar 12, 2025
- Individual clients · 582 to 593Mar 26, 2024 to Mar 12, 2025
- Assets in custody · $133M to $168MMar 26, 2024 to Mar 12, 2025
- Financial planning clients · 101-250 to 101-250Mar 26, 2024 to Mar 12, 2025
- Discretionary RAUM · $468M to $539MMar 26, 2024 to Mar 12, 2025
- HNW RAUM · $343M to $408MMar 26, 2024 to Mar 12, 2025
- Individual RAUM · $125M to $132MMar 26, 2024 to Mar 12, 2025
- Non-discretionary RAUM · $512,248 to $576,371Mar 26, 2024 to Mar 12, 2025
- RAUM · $468M to $540MMar 26, 2024 to Mar 12, 2025
- Accounts · 1,902 to 2,021Jul 25, 2023 to Mar 26, 2024
- HNW clients · 141 to 172Jul 25, 2023 to Mar 26, 2024
- Individual clients · 600 to 582Jul 25, 2023 to Mar 26, 2024
- Assets in custody · $297M to $133MJul 25, 2023 to Mar 26, 2024
- Financial planning clients · 251-500 to 101-250Jul 25, 2023 to Mar 26, 2024
- Discretionary RAUM · $398M to $468MJul 25, 2023 to Mar 26, 2024
- HNW RAUM · $272M to $343MJul 25, 2023 to Mar 26, 2024
- Individual RAUM · $126M to $125MJul 25, 2023 to Mar 26, 2024
- Non-discretionary RAUM · $478,243 to $512,248Jul 25, 2023 to Mar 26, 2024
- RAUM · $398M to $468MJul 25, 2023 to Mar 26, 2024
- Accounts · 1,861 to 1,902Feb 23, 2022 to Feb 22, 2023
- Advisory employees · 6 to 7Feb 23, 2022 to Feb 22, 2023
- HNW clients · 153 to 141Feb 23, 2022 to Feb 22, 2023
- Individual clients · 563 to 600Feb 23, 2022 to Feb 22, 2023
- Assets in custody · $255M to $297MFeb 23, 2022 to Feb 22, 2023
- Employees · 9 to 10Feb 23, 2022 to Feb 22, 2023
- Financial planning clients · 101-250 to 251-500Feb 23, 2022 to Feb 22, 2023
Signals
1 dated events
- ••• LockedFeb 22, 2023 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Website
- ••• Lockedreportedpublic record, Form ADV, Apr 2, 2026
- Principal office phone
- ••• Lockedreportedpublic record, Form ADV, Apr 2, 2026
- Contact form
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- ••• Lockedreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $83.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026