DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Friedlander & Co Inc
Latest filing Feb 20, 2026
First filing on the tape Mar 23, 2012 · 18 filings
SEC status approved since Feb 12, 1982
RAUM
$565M
reported, Item 5.F
Discretionary
2.9%
of RAUM
Private clients
91%
$514M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$565M
derived; firm RAUM over IAPD count
Employees
1
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
18 filings and snapshots on the tape
RAUM$565M as of Feb 20, 2026
Mar 23, 2012$273M then
HNW client RAUM$514M as of Feb 20, 2026
Mar 2, 2018$325M then
State-registered IARs (5.B.3)1 as of Feb 20, 2026
Mar 23, 20120 then
Employees (5.A)1 as of Feb 20, 2026
Mar 18, 20131 then
Private funds2 as of Mar 18, 2013
Mar 23, 20122 then
RAUM +12% over the last fiscal year+12% a year over threeIARs 1 to 1
Practice profile
derived from the filing of Feb 20, 2026; every figure names its basis
Archetypes, each a printed rule
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- UHNW private wealth · private-client share at least 50 percent, HNW at least 90 percent of private-client RAUM, and average HNW client assets at least $10M
- RAUM per advisor
- $565MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $19.8MderivedHNW RAUM over HNW clients
- Average account
- $8.8MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 2.9%derivedof RAUM
- Institutional
- 9.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +12%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$514M91%
- Charitable organizations$50.7M9.0%
- Individual clients
- n/areported
- HNW clients
- 26reported
- Pension plan clients
- n/areported
- Charitable clients
- 5reported
- Accounts
- 64reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.91 fund_share=0.0 institutional_share=0.09 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
1 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Theodore Friedlander | Milwaukee, Wi | Mar 1, 1982 | 134 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
2 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| Friedlander Fund Limited Partnershipno longer reported | Hedge Fund | $34.7M | 53 | Mar 23, 2012 |
| Friedlander Value Fundno longer reported | Hedge Fund | $23.9M | 65 | Mar 23, 2012 |
Owners and control persons
Schedule A and B, latest filing
- French Louise Friedlander · Vice-Presidentcontrolsince 12/1981 · owns less than 5%
- Theodore Friedlander · President, Chief Compliance Officercontrolsince 12/1981 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- unusually large average accountStatic outlier · filing Feb 20, 2026RAUM per account of $8,825,742 against a peer median of $611,284 (1444 comparable advisers, 99.0th percentile, 5.5 robust deviations)peers: independent wealth managers, $500M to $1B (1,444) · 99% percentile
- unusually large average HNW clientStatic outlier · filing Feb 20, 2026HNW RAUM per HNW client of $19,773,533 against a peer median of $3,135,307 (1405 comparable advisers, 100.0th percentile, 10.9 robust deviations)peers: independent wealth managers, $500M to $1B (1,405) · 100% percentile
What changed
consecutive filings, newest first
- Accounts · 70 to 64Feb 27, 2025 to Feb 20, 2026
- Charity clients · 4 to 5Feb 27, 2025 to Feb 20, 2026
- Discretionary RAUM · $12.8M to $16.6MFeb 27, 2025 to Feb 20, 2026
- HNW RAUM · $456M to $514MFeb 27, 2025 to Feb 20, 2026
- Non-discretionary RAUM · $490M to $548MFeb 27, 2025 to Feb 20, 2026
- RAUM · $503M to $565MFeb 27, 2025 to Feb 20, 2026
- RAUM · $453M to $503MFeb 15, 2024 to Feb 27, 2025
- Accounts · 72 to 70Feb 15, 2024 to Feb 27, 2025
- Financial planning clients · unset to Feb 15, 2024 to Feb 27, 2025
- Discretionary RAUM · $10.7M to $12.8MFeb 15, 2024 to Feb 27, 2025
- HNW RAUM · $410M to $456MFeb 15, 2024 to Feb 27, 2025
- Non-discretionary RAUM · $442M to $490MFeb 15, 2024 to Feb 27, 2025
- Accounts · 83 to 72Mar 23, 2023 to Feb 15, 2024
- HNW clients · 25 to 26Mar 23, 2023 to Feb 15, 2024
- Discretionary RAUM · $8.1M to $10.7MMar 23, 2023 to Feb 15, 2024
- HNW RAUM · $364M to $410MMar 23, 2023 to Feb 15, 2024
- Non-discretionary RAUM · $395M to $442MMar 23, 2023 to Feb 15, 2024
- RAUM · $403M to $453MMar 23, 2023 to Feb 15, 2024
- Accounts · 79 to 83Feb 21, 2022 to Mar 2, 2023
- Discretionary RAUM · $8.5M to $8.1MFeb 21, 2022 to Mar 2, 2023
- HNW RAUM · $398M to $364MFeb 21, 2022 to Mar 2, 2023
- Non-discretionary RAUM · $435M to $395MFeb 21, 2022 to Mar 2, 2023
- RAUM · $443M to $403MFeb 21, 2022 to Mar 2, 2023
- Accounts · 75 to 79Feb 19, 2021 to Feb 21, 2022
- Discretionary RAUM · $9.2M to $8.5MFeb 19, 2021 to Feb 21, 2022
- HNW RAUM · $335M to $398MFeb 19, 2021 to Feb 21, 2022
- Non-discretionary RAUM · $366M to $435MFeb 19, 2021 to Feb 21, 2022
- RAUM · $375M to $443MFeb 19, 2021 to Feb 21, 2022
- Accounts · 57 to 75Jun 25, 2020 to Feb 19, 2021
- Charity clients · 5 to 4Jun 25, 2020 to Feb 19, 2021
- HNW clients · 28 to 25Jun 25, 2020 to Feb 19, 2021
- Discretionary RAUM · $13.8M to $9.2MJun 25, 2020 to Feb 19, 2021
- HNW RAUM · $360M to $335MJun 25, 2020 to Feb 19, 2021
- Non-discretionary RAUM · $386M to $366MJun 25, 2020 to Feb 19, 2021
- RAUM · $400M to $375MJun 25, 2020 to Feb 19, 2021
- Accounts · 51 to 57Mar 1, 2019 to Feb 28, 2020
- HNW clients · 25 to 28Mar 1, 2019 to Feb 28, 2020
- Discretionary RAUM · $11.8M to $13.8MMar 1, 2019 to Feb 28, 2020
- HNW RAUM · $306M to $360MMar 1, 2019 to Feb 28, 2020
- Non-discretionary RAUM · $329M to $386MMar 1, 2019 to Feb 28, 2020
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Principal office phone
- 414-273-0308reportedpublic record, Form ADV, Feb 20, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $565Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026