DFX Intelligence
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S••••• I••••••••• M••••••••• L••
Former SEC-registered adviserFormer SEC adviser· Milwaukee, Wisconsin
Former SEC-registered adviser, based in Milwaukee, Wisconsin, reporting $1.9B of regulatory assets.
Composed from this adviser's Form ADV classification, location and filed figures.
As of · the latest Form ADV filing; advisor counts and movement are read from IAPD daily
- Last reported RAUM
- $1.9B
- RAUM change, last fiscal year
- +26%
- Private clients
- 95% of RAUM, $1.8B
Form ADV
Form ADV, consecutive annual filings
Form ADV
As of · the latest Form ADV filing; advisor counts and movement are read from IAPD daily
Why this matters
- RAUM a year earlier $1.5BRAUM now $1.9B
Every filed figure, and the identifiersCRD 105160 · SEC 801-14017 · 31 filingsShowHide
RAUM
$1.9B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
95%
$1.8B individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
Not computed
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
31 filings and snapshots on the tape
RAUM$1.9B as of Feb 18, 2022
Mar 5, 2012$590M then
HNW client RAUM$1.7B as of Feb 18, 2022
Feb 14, 2018$1.1B then
State-registered IARs (5.B.3)4 as of Feb 18, 2022
Mar 18, 20130 then
Employees (5.A)6 as of Feb 18, 2022
Mar 18, 20135 then
Private funds: no history
RAUM +26% over the last fiscal year+15% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Feb 18, 2022; every figure names its basis
The rule behind each archetype, and every derived figureShowHide
- RAUM per advisor
- $465MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 143derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.4MderivedHNW RAUM over HNW clients
- Average account
- $1.5MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 4.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +26%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +0.9%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, publicationsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.7B94%
- Pension and profit-sharing plans$69.4M3.7%
- Individuals$22.0M1.2%
- Charitable organizations$17.1M0.9%
- Corporations and businesses$2.0M0.1%
- Individual clients
- 55reported
- HNW clients
- 518reported
- Pension plan clients
- 31reported
- Charitable clients
- 5reported
- Accounts
- 1,246reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- absent from the latest SEC rosterderived
Advisor movement
Where they went: the top destinations among the 3 most recent departures on the tape
- W••••• E••••••••• A••••••• S•••••••• L••3 advisors
Left, latest
- B•••• S••••• to W••••• E••••••••• A••••••• S•••••••• L••Oct 7, 2022 · RIA to affiliated broker-dealer or bank
- M•••••• A•••• S••••• to W••••• E••••••••• A••••••• S•••••••• L••Oct 7, 2022 · RIA to affiliated broker-dealer or bank
- R••••• S••••• to W••••• E••••••••• A••••••• S•••••••• L••Oct 7, 2022 · RIA to affiliated broker-dealer or bank
Joined, latest
none on the tape
Teams: two or more advisors moving together within fourteen days, from one state
- 3 left for W••••• E••••••••• A••••••• S•••••••• L••Oct 7, 2022 · Milwaukee, Wi · Firm absorbed
Advisors registered through the firm
0 on IAPD today; the 10 longest tenured
No representative is registered through this CRD on IAPD.
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- S•••••• B••••• D•••• · Member, Chief Compliance Officercontrolsince 10/2002 · owns 50% to 75%
- S•••••• M••••••• A•••• · Membercontrolsince 10/2002 · owns 50% to 75%
- S•••••• R•••••• B•••• · Investment Advisorcontrolsince 10/2002 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 1,207 to 1,246Dec 14, 2021 to Feb 18, 2022
- Charity clients · 6 to 5Dec 14, 2021 to Feb 18, 2022
- Corporate clients · 4 to 2Dec 14, 2021 to Feb 18, 2022
- HNW clients · 482 to 518Dec 14, 2021 to Feb 18, 2022
- Individual clients · 86 to 55Dec 14, 2021 to Feb 18, 2022
Full history · 78 changesShow fewer
- Pension plan clients · 33 to 31Dec 14, 2021 to Feb 18, 2022
- Discretionary RAUM · $1.5B to $1.9BDec 14, 2021 to Feb 18, 2022
- HNW RAUM · $1.3B to $1.7BDec 14, 2021 to Feb 18, 2022
- Individual RAUM · $41.4M to $22.0MDec 14, 2021 to Feb 18, 2022
- Pension RAUM · $66.7M to $69.4MDec 14, 2021 to Feb 18, 2022
- RAUM · $1.5B to $1.9BDec 14, 2021 to Feb 18, 2022
- Accounts · 1,262 to 1,207Jul 23, 2020 to Feb 3, 2021
- Corporate clients · 3 to 4Jul 23, 2020 to Feb 3, 2021
- HNW clients · 512 to 482Jul 23, 2020 to Feb 3, 2021
- Individual clients · 84 to 86Jul 23, 2020 to Feb 3, 2021
- Discretionary RAUM · $1.5B to $1.5BJul 23, 2020 to Feb 3, 2021
- HNW RAUM · $1.3B to $1.3BJul 23, 2020 to Feb 3, 2021
- Individual RAUM · $39.2M to $41.4MJul 23, 2020 to Feb 3, 2021
- Pension RAUM · $64.5M to $66.7MJul 23, 2020 to Feb 3, 2021
- RAUM · $1.5B to $1.5BJul 23, 2020 to Feb 3, 2021
- Accounts · 1,313 to 1,262Jul 3, 2019 to Mar 10, 2020
- Advisory employees · 3 to 4Jul 3, 2019 to Mar 10, 2020
- HNW clients · 414 to 512Jul 3, 2019 to Mar 10, 2020
- Individual clients · 160 to 84Jul 3, 2019 to Mar 10, 2020
- Pension plan clients · 59 to 33Jul 3, 2019 to Mar 10, 2020
- Financial planning clients · 26-50 to 51-100Jul 3, 2019 to Mar 10, 2020
- State-registered IARs · 0 to 4Jul 3, 2019 to Mar 10, 2020
- Discretionary RAUM · $1.2B to $1.5BJul 3, 2019 to Mar 10, 2020
- HNW RAUM · $1.0B to $1.3BJul 3, 2019 to Mar 10, 2020
- Individual RAUM · $94.4M to $39.2MJul 3, 2019 to Mar 10, 2020
- Pension RAUM · $100M to $64.5MJul 3, 2019 to Mar 10, 2020
- RAUM · $1.2B to $1.5BJul 3, 2019 to Mar 10, 2020
- Accounts · 1,284 to 1,313Oct 23, 2018 to Feb 19, 2019
- HNW clients · 411 to 414Oct 23, 2018 to Feb 19, 2019
- Pension plan clients · 60 to 59Oct 23, 2018 to Feb 19, 2019
- Financial planning clients · 11-25 to 26-50Oct 23, 2018 to Feb 19, 2019
- Discretionary RAUM · $1.4B to $1.2BOct 23, 2018 to Feb 19, 2019
- HNW RAUM · $1.1B to $1.0BOct 23, 2018 to Feb 19, 2019
- Individual RAUM · $102M to $94.4MOct 23, 2018 to Feb 19, 2019
- Pension RAUM · $117M to $100MOct 23, 2018 to Feb 19, 2019
- RAUM · $1.4B to $1.2BOct 23, 2018 to Feb 19, 2019
- Accounts · 1,201 to 1,284May 2, 2017 to Feb 14, 2018
- Charity clients · unset to 6.0May 2, 2017 to Feb 14, 2018
- Corporate clients · unset to 3.0May 2, 2017 to Feb 14, 2018
- HNW clients · unset to 411.0May 2, 2017 to Feb 14, 2018
- Individual clients · unset to 160.0May 2, 2017 to Feb 14, 2018
- Pension plan clients · unset to 60.0May 2, 2017 to Feb 14, 2018
- Other offices · unset to 0.0May 2, 2017 to Feb 14, 2018
- Discretionary RAUM · $1.1B to $1.4BMay 2, 2017 to Feb 14, 2018
- HNW RAUM · unset to 1136345554.0May 2, 2017 to Feb 14, 2018
- Individual RAUM · unset to 101876655.0May 2, 2017 to Feb 14, 2018
- Pension RAUM · unset to 117026022.0May 2, 2017 to Feb 14, 2018
- RAUM · $1.1B to $1.4BMay 2, 2017 to Feb 14, 2018
- Accounts · 1,187 to 1,201Mar 15, 2016 to Feb 23, 2017
- Discretionary RAUM · $1.1B to $1.1BMar 15, 2016 to Feb 23, 2017
- RAUM · $1.1B to $1.1BMar 15, 2016 to Feb 23, 2017
- Advisory activities · 1 to 3Mar 14, 2016 to Mar 15, 2016
- Employees · 5 to 6Mar 14, 2016 to Mar 15, 2016
- Discretionary RAUM · $1.0B to $1.1BMar 14, 2016 to Mar 15, 2016
- RAUM · $1.0B to $1.1BMar 14, 2016 to Mar 15, 2016
- Accounts · 1,125 to 1,187Feb 25, 2015 to Mar 14, 2016
- Advisory activities · 3 to 1Feb 25, 2015 to Mar 14, 2016
- Discretionary RAUM · $998M to $1.0BFeb 25, 2015 to Mar 14, 2016
- RAUM · $998M to $1.0BFeb 25, 2015 to Mar 14, 2016
- Financial planning clients · 0 to 11-25Feb 4, 2015 to Feb 12, 2015
- Accounts · 578 to 1,125Oct 16, 2014 to Feb 4, 2015
- Financial planning clients · 51-100 to 0Oct 16, 2014 to Feb 4, 2015
- Discretionary RAUM · $850M to $998MOct 16, 2014 to Feb 4, 2015
- RAUM · $850M to $998MOct 16, 2014 to Feb 4, 2015
- Accounts · 551 to 578Aug 20, 2013 to Feb 14, 2014
- Discretionary RAUM · $638M to $850MAug 20, 2013 to Feb 14, 2014
- RAUM · $638M to $850MAug 20, 2013 to Feb 14, 2014
- Accounts · 543 to 551Oct 23, 2012 to Mar 18, 2013
- Advisory employees · unset to 3.0Oct 23, 2012 to Mar 18, 2013
- Employees · unset to 5.0Oct 23, 2012 to Mar 18, 2013
- State-registered IARs · unset to 0.0Oct 23, 2012 to Mar 18, 2013
- Discretionary RAUM · $590M to $638MOct 23, 2012 to Mar 18, 2013
- RAUM · $590M to $638MOct 23, 2012 to Mar 18, 2013
Signals
5 dated events
- ••• LockedOct 7, 2022 · Advisor changed firm · fact
- ••• LockedOct 7, 2022 · Advisor changed firm · fact
- ••• LockedOct 7, 2022 · Advisor changed firm · fact
- ••• LockedOct 7, 2022 · Firm absorbed (people side) · derived
- ••• LockedFeb 18, 2022 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- Not computedderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026