DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Wbh Advisory, Inc.

Independent wealth managerBaltimore, MarylandCRD 105289SEC 801-27973websiteIAPD
Latest filing Apr 30, 2026
First filing on the tape Jan 20, 2012 · 55 filings
SEC status approved since Oct 3, 1986
RAUM
$1.7B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$1.7B individuals and HNW
Advisors
11
registered through the firm on IAPD
RAUM per advisor
$158M
derived; firm RAUM over IAPD count
Employees
16
11 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
55 filings and snapshots on the tape
RAUM$1.7B as of Apr 30, 2026
Jan 20, 2012$287M then
HNW client RAUM$1.6B as of Apr 30, 2026
Mar 3, 2018$506M then
State-registered IARs (5.B.3)11 as of Apr 30, 2026
Feb 5, 20136 then
Employees (5.A)16 as of Apr 30, 2026
Feb 5, 20136 then
Private funds: no history
RAUM +17% over the last fiscal year+16% a year over threeIARs 11 to 11
Practice profile
derived from the filing of Apr 30, 2026; every figure names its basis
RAUM per advisor
$158MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
66derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.8MderivedHNW RAUM over HNW clients
Average account
$744,122derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
2.2derived5 offices incl. principal (1.F.5)
RAUM growth, one year
+17%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+2.5%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
Custody
$442M, 411 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.6B91%
  • Individuals$136M7.8%
  • Pension and profit-sharing plans$13.5M0.8%
  • Charitable organizations$2.8M0.2%
  • Corporations and businesses$2.3M0.1%
Individual clients
307reported
HNW clients
418reported
Pension plan clients
6reported
Charitable clients
10reported
Accounts
2,335reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
$442M for 411 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
11 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
John Raymond CiccaroneBaltimore, MdJun 16, 199234 y0
Marc Jeffrey HertzbergChartered Financial AnalystBaltimore, MdFeb 25, 199927 y0
Robert Joel WillenChartered Financial AnalystBaltimore, MdOct 23, 200026 y0
Benjamin M WallerCertified Financial Planner, Chartered Financial AnalystBaltimore, MdSep 4, 200917 y0
Gregory Aaron BitzCertified Financial Planner, Chartered Financial ConsultantSurfside, Fl Jul 7, 201629 y1
Jack Arthur RameyCertified Financial PlannerBaltimore, MdApr 22, 202039 y2
Carrie Eloise Durbin BerenCertified Financial PlannerBaltimore, MdSep 3, 202118 y4
Joshua Akeroyd MasonCertified Financial PlannerBaltimore, Md Sep 3, 202131 y3
Conor Jonathan RennKaty, Tx Nov 22, 202211 y0
Joel Douglas HosnerCertified Financial PlannerBaltimore, MdMay 9, 202311 y1
Charles William KennyBaltimore, MdOct 9, 202312 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Jeffrey Marc Hertzberg · Chief Compliance Officercontrol
    since 01/2004 · owns 75% or more
  • M Benjamin Waller · Shareholder
    since 01/2021 · owns 10% to 25%
  • Joel Robert Willen · Shareholder
    since 01/2021 · owns 10% to 25%
Related persons
Schedule D 7.A
  • Marc J. Hertzberg
    insurancey
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Baltimore, Md · principal1100
Offices
Schedule D 1.F, the 25 largest
  • , 1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • HNW share shiftChange between filings · filing Apr 30, 2026
    HNW share of RAUM moved from 10.0% to 91.0% between the annual amendments of 2025-03-12 and 2026-04-30
    peers: independent wealth managers, $1B to $5B (1,360)
What changed
consecutive filings, newest first
  • Accounts · 2,149 to 2,335
    Sep 30, 2025 to Feb 18, 2026
  • Charity clients · 7 to 10
    Sep 30, 2025 to Feb 18, 2026
  • HNW clients · 368 to 418
    Sep 30, 2025 to Feb 18, 2026
  • Individual clients · 339 to 307
    Sep 30, 2025 to Feb 18, 2026
  • Assets in custody · $380M to $442M
    Sep 30, 2025 to Feb 18, 2026
  • Discretionary RAUM · $1.5B to $1.7B
    Sep 30, 2025 to Feb 18, 2026
  • HNW RAUM · $145M to $1.6B
    Sep 30, 2025 to Feb 18, 2026
  • Individual RAUM · $1.3B to $136M
    Sep 30, 2025 to Feb 18, 2026
  • Pension RAUM · $19.2M to $13.5M
    Sep 30, 2025 to Feb 18, 2026
  • RAUM · $1.5B to $1.7B
    Sep 30, 2025 to Feb 18, 2026
  • Accounts · 2,220 to 2,149
    May 10, 2024 to Mar 12, 2025
  • Charity clients · unset to 7.0
    May 10, 2024 to Mar 12, 2025
  • Corporate clients · unset to 5.0
    May 10, 2024 to Mar 12, 2025
  • HNW clients · 336 to 368
    May 10, 2024 to Mar 12, 2025
  • Individual clients · 394 to 339
    May 10, 2024 to Mar 12, 2025
  • Pension plan clients · unset to 6.0
    May 10, 2024 to Mar 12, 2025
  • Assets in custody · $306M to $380M
    May 10, 2024 to Mar 12, 2025
  • Employees · 14 to 16
    May 10, 2024 to Mar 12, 2025
  • Financial planning clients · 101-250 to 101-250
    May 10, 2024 to Mar 12, 2025
  • State-registered IARs · 12 to 11
    May 10, 2024 to Mar 12, 2025
  • Discretionary RAUM · $1.3B to $1.5B
    May 10, 2024 to Mar 12, 2025
  • HNW RAUM · $1.1B to $145M
    May 10, 2024 to Mar 12, 2025
  • Individual RAUM · $164M to $1.3B
    May 10, 2024 to Mar 12, 2025
  • Pension RAUM · $22.3M to $19.2M
    May 10, 2024 to Mar 12, 2025
  • RAUM · $1.3B to $1.5B
    May 10, 2024 to Mar 12, 2025
  • HNW RAUM · $164M to $1.1B
    Mar 7, 2024 to May 10, 2024
  • Individual RAUM · $1.1B to $164M
    Mar 7, 2024 to May 10, 2024
  • Accounts · 2,121 to 2,220
    Oct 26, 2023 to Mar 4, 2024
  • Advisory employees · 12 to 11
    Oct 26, 2023 to Mar 4, 2024
  • HNW clients · 294 to 336
    Oct 26, 2023 to Mar 4, 2024
  • Individual clients · 459 to 394
    Oct 26, 2023 to Mar 4, 2024
  • Assets in custody · $17.0M to $306M
    Oct 26, 2023 to Mar 4, 2024
  • Employees · 13 to 14
    Oct 26, 2023 to Mar 4, 2024
  • Financial planning clients · 1-10 to 101-250
    Oct 26, 2023 to Mar 4, 2024
  • Other offices · 6 to 4
    Oct 26, 2023 to Mar 4, 2024
  • Discretionary RAUM · $1.1B to $1.3B
    Oct 26, 2023 to Mar 4, 2024
  • HNW RAUM · $926M to $164M
    Oct 26, 2023 to Mar 4, 2024
  • Individual RAUM · $171M to $1.1B
    Oct 26, 2023 to Mar 4, 2024
  • Pension RAUM · $6.0M to $22.3M
    Oct 26, 2023 to Mar 4, 2024
  • RAUM · $1.1B to $1.3B
    Oct 26, 2023 to Mar 4, 2024
Signals
2 dated events
  • Ivy Monique Alexander left Wbh Advisory, Inc. for Rzh Advisors Llc (registered 2024-07-26)
    Jul 18, 2024 · Advisor changed firm · fact
  • Wbh Advisory, Inc. reported RAUM $1.3B, up 51% from $856.6M (2021-11-05 to 2022-03-02)
    Mar 2, 2022 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
info@wbhadvisory.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
tenzler@wbhadvisory.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
wmiller@wbhadvisory.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
msavage@wbhadvisory.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
aromaniszyn@wbhadvisory.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
410-653-7979reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
410-653-8142reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
LINKEDIN.COM/COMPANY/WBH-ADVISORYreportedpublic record, Form ADV, Sep 17, 2026
Website
WBHADVISORY.COMreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
410-653-7979reportedpublic record, Form ADV, Apr 30, 2026
Contact form
wbhadvisory.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
Team page
wbhadvisory.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$158Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026