DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Ocean Park Asset Management, Inc.

Former SEC-registered adviserSanta Monica, CaliforniaCRD 105765SEC 801-35678IAPD
Latest filing Sep 6, 2024
First filing on the tape Mar 30, 2012 · 23 filings
RAUM
$147M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
76%
$112M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
48
8 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$147M as of Feb 29, 2024
Mar 30, 2012$246M then
HNW client RAUM$36.4M as of Feb 29, 2024
Mar 28, 2018$34.2M then
State-registered IARs (5.B.3)12 as of Feb 29, 2024
Mar 26, 20132 then
Employees (5.A)48 as of Feb 29, 2024
Mar 26, 20132 then
Private funds: no history
RAUM -12% over the last fiscal year-7.6% a year over threeIARs 2 to 12offices 0 to 1
Practice profile
derived from the filing of Sep 6, 2024; every figure names its basis
RAUM per advisor
$12.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
35derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.4MderivedHNW RAUM over HNW clients
Average account
$241,068derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
2.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
4.0derivedItem 5.A over advisors
Advisors per office
6.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year
-12%derivedbetween the last two annual amendments
Advisor growth, one year
+500%derivedItem 5.B.3 between annual amendments
Client growth, one year
-33%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for individualsreportedItem 5.G
Wrap fee program
$115MreportedItem 5.I
Custody
$25.6M, 90 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$75.4M51%
  • High-net-worth individuals$36.4M25%
  • Other investment advisers$31.4M21%
  • Pension and profit-sharing plans$2.0M1.4%
  • Charitable organizations$1.1M0.8%
  • Corporations and businesses$521,5850.4%
Individual clients
400reported
HNW clients
15reported
Pension plan clients
6reported
Charitable clients
n/areported
Accounts
609reported
Financial planning clients
n/areported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
$25.6M for 90 clientsreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Sarina Vanda Freesman · Chief Marketing Officercontrol
      since 11/2019 · owns less than 5%
    • Andreas Ryan Harder · Chief Investment Strategistcontrol
      since 07/2022 · owns less than 5%
    • Winfield Erik Morris · Chief Compliance Officercontrol
      since 09/2023 · owns less than 5%
    • George Albert Schweiss · Chief Executive Officercontrol
      since 10/2021 · owns less than 5%
    • Lee Kenneth Sleeper · President / Directorcontrol
      since 10/1989 · owns 50% to 75%
    • Edwin James Staubin · Chief Investment Officercontrol
      since 07/2022 · owns less than 5%
    • Kristine Stromeyer · Chief Operating Officer/Chief Financial Officercontrol
      since 01/2016 · owns less than 5%
    • Chandler David Wright · Senior Vice President / Directorcontrol
      since 10/1989 · owns 50% to 75%
    Related persons
    Schedule D 7.A
    Advisers that list Ocean Park Asset Management, Inc. as a related person
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Santa Monica, Ca · principal000
    Offices
    Schedule D 1.F, the 25 largest
    • Nashville, TN
    What changed
    consecutive filings, newest first
    • Accounts · 853 to 609
      Sep 26, 2023 to Feb 29, 2024
    • BD registered reps · 0 to 25
      Sep 26, 2023 to Feb 29, 2024
    • Charity clients · 3.0 to unset
      Sep 26, 2023 to Feb 29, 2024
    • Corporate clients · 3.0 to unset
      Sep 26, 2023 to Feb 29, 2024
    • HNW clients · 18 to 15
      Sep 26, 2023 to Feb 29, 2024
    • Individual clients · 601 to 400
      Sep 26, 2023 to Feb 29, 2024
    • Pension plan clients · 8 to 6
      Sep 26, 2023 to Feb 29, 2024
    • Assets in custody · unset to 25615139.0
      Sep 26, 2023 to Feb 29, 2024
    • Custody of client assets · false to true
      Sep 26, 2023 to Feb 29, 2024
    • Employees · 8 to 48
      Sep 26, 2023 to Feb 29, 2024
    • Insurance-licensed employees · 0 to 10
      Sep 26, 2023 to Feb 29, 2024
    • State-registered IARs · 2 to 12
      Sep 26, 2023 to Feb 29, 2024
    • Other offices · 0 to 1
      Sep 26, 2023 to Feb 29, 2024
    • Discretionary RAUM · $167M to $147M
      Sep 26, 2023 to Feb 29, 2024
    • HNW RAUM · $41.3M to $36.4M
      Sep 26, 2023 to Feb 29, 2024
    • Individual RAUM · $119M to $75.4M
      Sep 26, 2023 to Feb 29, 2024
    • Pension RAUM · $2.3M to $2.0M
      Sep 26, 2023 to Feb 29, 2024
    • RAUM · $167M to $147M
      Sep 26, 2023 to Feb 29, 2024
    • Wrap assets (manager) · unset to 0.0
      Sep 26, 2023 to Feb 29, 2024
    • Wrap assets (sponsor) · unset to 0.0
      Sep 26, 2023 to Feb 29, 2024
    • Accounts · 905 to 853
      Jul 20, 2022 to Mar 30, 2023
    • Advisory employees · 6 to 8
      Jul 20, 2022 to Mar 30, 2023
    • Corporate clients · 5 to 3
      Jul 20, 2022 to Mar 30, 2023
    • HNW clients · 22 to 18
      Jul 20, 2022 to Mar 30, 2023
    • Individual clients · 625 to 601
      Jul 20, 2022 to Mar 30, 2023
    • Pension plan clients · 12 to 8
      Jul 20, 2022 to Mar 30, 2023
    • Employees · 6 to 8
      Jul 20, 2022 to Mar 30, 2023
    • Discretionary RAUM · $191M to $167M
      Jul 20, 2022 to Mar 30, 2023
    • HNW RAUM · $40.3M to $41.3M
      Jul 20, 2022 to Mar 30, 2023
    • Individual RAUM · $130M to $119M
      Jul 20, 2022 to Mar 30, 2023
    • Pension RAUM · $3.3M to $2.3M
      Jul 20, 2022 to Mar 30, 2023
    • RAUM · $191M to $167M
      Jul 20, 2022 to Mar 30, 2023
    • Accounts · 903 to 905
      Nov 4, 2021 to Mar 31, 2022
    • Advisory employees · 2 to 6
      Nov 4, 2021 to Mar 31, 2022
    • Corporate clients · 3 to 5
      Nov 4, 2021 to Mar 31, 2022
    • Individual clients · 636 to 625
      Nov 4, 2021 to Mar 31, 2022
    • Pension plan clients · 11 to 12
      Nov 4, 2021 to Mar 31, 2022
    • Employees · 2 to 6
      Nov 4, 2021 to Mar 31, 2022
    • Discretionary RAUM · $186M to $191M
      Nov 4, 2021 to Mar 31, 2022
    • HNW RAUM · $57.1M to $40.3M
      Nov 4, 2021 to Mar 31, 2022
    Signals
    11 dated events
    • Marshall Quan left Ocean Park Asset Management, Inc. for Sierra Investment Management, Llc (registered 2024-11-04)
      Dec 24, 2024 · Advisor changed firm · fact
    • Kenneth Lee Sleeper left Ocean Park Asset Management, Inc. for Sierra Investment Management, Llc (registered 2003-05-28)
      Dec 24, 2024 · Advisor changed firm · fact
    • David Chandler Wright left Ocean Park Asset Management, Inc. for Sierra Investment Management, Llc (registered 2003-05-23)
      Dec 24, 2024 · Advisor changed firm · fact
    • Ocean Park Asset Management, Inc.'s advisors moved to Sierra Investment Management, LLC (Santa Monica, CA): 3 of 5 registered, on the same day
      Dec 24, 2024 · Firm absorbed (people side) · derived
    • Ocean Park Asset Management, Inc. reported 12 state-registered advisory representatives, up from 2 (2023-09-26 to 2024-02-29)
      Feb 29, 2024 · Advisor headcount change · derived
    • Edwin James Staubin (Chief Investment Officer) appeared on Schedule A of Ocean Park Asset Management, Inc.
      Feb 29, 2024 · Control person joined · fact
    • Andreas Ryan Harder (Chief Investment Strategist) appeared on Schedule A of Ocean Park Asset Management, Inc.
      Feb 29, 2024 · Control person joined · fact
    • Winfield Erik Morris (Chief Compliance Officer) appeared on Schedule A of Ocean Park Asset Management, Inc.
      Sep 26, 2023 · Control person joined · fact
    • Andrew Douglas Loeffler (Executive Vice President Investment Management) appeared on Schedule A of Ocean Park Asset Management, Inc.
      Mar 30, 2023 · Control person joined · fact
    • Kristine Stromeyer (Chief Operating Officer/Chief Financial Officer) appeared on Schedule A of Ocean Park Asset Management, Inc.
      Mar 31, 2022 · Control person joined · fact
    • George Albert Schweiss (Chief Executive Officer) appeared on Schedule A of Ocean Park Asset Management, Inc.
      Oct 29, 2021 · Control person joined · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026